TV and Radio

Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One

Retrieved on: 
Tuesday, April 9, 2024
TV and Radio, Technology, Professional Services, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Data Analytics, Software, Media, ANA, ROI, Friction, Assembly, DSP, Partnership, Carbon, Workflow, PMG, Roku, The Walt Disney Company, System, Fraud, Ecosystem, Harmony, Fox, CTV, SSP, Vizio, NBCUniversal, Video game

As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.

Key Points: 
  • As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.
  • Innovid’s vision has always been that TV should remain open for everyone and controlled by no one.
  • It has pursued that from a position of media-unbiased independence, with the strength of an open, transparent infrastructure that powers impactful ad-supported experiences.
  • “As TV speeds toward its fully digital future, Innovid believes that TV should remain open for everyone and controlled by no one.

Viamedia Promotes Sherri Bradshaw and Anita James to Senior Vice President Roles

Retrieved on: 
Tuesday, April 9, 2024
Technology, Entertainment, Marketing, Advertising, Online, Communications, Software, TV and Radio, Digital Marketing, Financial management, External, Certification, Growth, Affiliated Computer Services, Strategic planning, Controller, University, Senior, Multimedia, Financial analyst, Business operations, CPA, Management

Viamedia , the largest independent advertising rep firm in the U.S., today announced the promotions of Sherri Bradshaw and Anita James to Senior Vice President roles, effective immediately.

Key Points: 
  • Viamedia , the largest independent advertising rep firm in the U.S., today announced the promotions of Sherri Bradshaw and Anita James to Senior Vice President roles, effective immediately.
  • View the full release here: https://www.businesswire.com/news/home/20240409209228/en/
    Viamedia promotes Sherri Bradshaw (left) to Senior Vice President of Finance and Anita James (right) to Senior Vice President of Financial Planning and Analysis, bringing decades of experience and dedication to their new roles.
  • Today, we are celebrating the promotion of two of our most outstanding talents, Sherri and Anita, to new leadership roles,” said David Solomon, President and CEO of Viamedia.
  • Anita James has been promoted to Senior Vice President of Financial Planning and Analysis.

Sinclair to Report First Quarter 2024 Results on May 8, 2024 at 4:00 p.m. (Eastern Time)

Retrieved on: 
Tuesday, April 9, 2024
TV and Radio, General Entertainment, Entertainment, Sinclair Broadcast Group, Conference, SBGI, Music

Sinclair, Inc. (Nasdaq: SBGI) will report its first quarter 2024 earnings results at 4:00 p.m.

Key Points: 
  • Sinclair, Inc. (Nasdaq: SBGI) will report its first quarter 2024 earnings results at 4:00 p.m.
  • ET on Wednesday, May 8, 2024, followed by a conference call to discuss the results at 4:30 p.m.
  • The call will be webcast live and can be accessed at www.sbgi.net under the subtitle " Investor Relations/Events and Presentations ."
  • Key executives will be made available to members of the news media, time permitting, following the conference call.

Frequency Launches Managed Channel Services to Support Rights Holders and Brands Creating Premium FAST Channels

Retrieved on: 
Tuesday, April 9, 2024
Satellite, Nanotechnology, Audio, Video, Other Technology, Telecommunications, TV and Radio, Software, Networks, Internet, Hardware, Electronic Design Automation, Data Management, Consumer Electronics, VoIP, Technology, Entertainment, Mobile, Wireless, General Entertainment, Warner Bros., MCS, FAST, Marketing, Vin Di Bona, Software as a service, Television, Video game

Frequency , the engine behind many of the world’s best-known streaming television channels, has launched a new Managed Channel Services (MCS) business unit that empowers rights holders, brands, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market.

Key Points: 
  • Frequency , the engine behind many of the world’s best-known streaming television channels, has launched a new Managed Channel Services (MCS) business unit that empowers rights holders, brands, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market.
  • Frequency has built a FAST and linear streaming team with expertise in all aspects of channel creation, including programming, operations and marketing.
  • Blair Harrison, founder and CEO of Frequency, says: “FAST content on leading platforms is moving from the sidelines to primetime.
  • The lines between FAST channels, traditional TV and subscription streaming services are becoming increasingly blurred, and ultimately viewers just want to watch great programming.

Simulmedia Becomes One of the First US-Based Advertising Technology Product Companies to Join the Lviv IT Cluster

Retrieved on: 
Tuesday, April 9, 2024
TV and Radio, Data Management, Technology, Other Communications, Marketing, Advertising, Entertainment, Communications, Other Technology, Networks, Media, Community, Employment, Innovation, Face, SSPS, Partnership, Trust, Cluster, AI, DSPS, Creative industries

Simulmedia recognizes Ukraine's current economic challenges and is committed to contributing to the country's economic stability through this partnership.

Key Points: 
  • Simulmedia recognizes Ukraine's current economic challenges and is committed to contributing to the country's economic stability through this partnership.
  • By joining the Lviv IT Cluster, Simulmedia is excited about the opportunity to leverage the capabilities of the local talent pool.
  • Simulmedia’s collaboration with the Lviv IT Cluster is not just a business expansion; it's a commitment to contribute positively to the local economy.
  • Thank you for choosing to change and develop the tech industry with us," added Stepan Veselovskyi, CEO of Lviv IT Cluster.

Loop Media Announces Strategic Partnership with Adnimation to Increase CTV Ad Revenue

Retrieved on: 
Monday, April 8, 2024
TV and Radio, Technology, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Software, Audio, Video, Media, Content Marketing, ROI, Canadian Tire money, Partnership, LPTV, News, Loop, Software development kit, OOH, SDK, CTV

Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform for businesses, announced today a new partnership.

Key Points: 
  • Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform for businesses, announced today a new partnership.
  • Seeking to boost its ad revenue, Loop Media partnered with Adnimation, whose CTV Fusion tool uses a combination of advanced technology, hands-on expertise, and unique access to Google’s CTV video advertising demand to increase ad revenue for publishers.
  • This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop® CTV network.
  • This collaboration serves as a testament to the immense value of Loop Media and the proven capabilities of Adnimation's CTV tool, which has consistently demonstrated its effectiveness in elevating ad revenue for CTV publishers.”

Western Europe Pay TV Market Forecasts to 2029, Featuring Batelco, beIN, OSN, STC and Zain - ResearchAndMarkets.com

Retrieved on: 
Monday, April 8, 2024
TV and Radio, Entertainment, IPTV, DTH, DTT, PDF

The "Western Europe Pay TV Market Forecasts to 2029" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Western Europe Pay TV Market Forecasts to 2029" report has been added to ResearchAndMarkets.com's offering.
  • Western Europe will lose nearly 9 million pay TV subscribers between 2023 and 2029 to reach 93 million - down by 8%.
  • This is nowhere near as bad as the US as pay TV penetration will still be 53% by 2029 - down from 58% in 2023.
  • Excel workbook: Covering each year from 2015 to 2029 for 18 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator.

WrestleMania XL Becomes Most Successful Event in WWE History

Retrieved on: 
Tuesday, April 9, 2024
Sports, Events, Concerts, Entertainment, TV and Radio, Wrestling, Lincoln, WrestleMania XL, Partnership, TKO, Wells Fargo Center, WrestleMania 39, NXT, Roman Reigns, FAN, WrestleMania, Energy drink, Fanaticism, Stand and Deliver, Lincoln Financial Field

WWE®, part of TKO Group Holdings (NYSE: TKO), today announced that WrestleMania XL became the most successful and highest-grossing event in company history.

Key Points: 
  • WWE®, part of TKO Group Holdings (NYSE: TKO), today announced that WrestleMania XL became the most successful and highest-grossing event in company history.
  • GATE: WrestleMania XL broke the previous record set by WrestleMania 39 by 78 percent, with 145,298 in attendance at Lincoln Financial Field over two nights.
  • FAN EVENT: WWE World at WrestleMania, in partnership with Fanatics Events, is now the highest-grossing and most-attended fan event in company history.
  • SOCIAL: WrestleMania XL became the most socially viewed WrestleMania of all time, with over 660 million views consumed over the two days.

HarbourView Equity Partners Continues Expansion Into Film/TV with Investment in Mucho Mas Media

Retrieved on: 
Monday, April 8, 2024
Finance, Professional Services, General Entertainment, Entertainment, TV and Radio, Narrative, DIE, ROI, Latinx, Netflix, Sport, Emeraude Toubia, Microsoft Movies & TV, White, Partnership, SXSW, Amazon Prime Video, MACRO, Comics, BLUE, Love, Ecosystem, Music, Partner, Hispanic Heritage Foundation, BLACK, Fame

HarbourView Equity Partners (HarbourView), an industry-leading alternative asset management company focused on investment opportunities in the sports, media and entertainment space, announced today that they have invested in Mucho Mas Media – an inclusive LatinX multimedia platform cultivating talent and producing content for global audiences.

Key Points: 
  • HarbourView Equity Partners (HarbourView), an industry-leading alternative asset management company focused on investment opportunities in the sports, media and entertainment space, announced today that they have invested in Mucho Mas Media – an inclusive LatinX multimedia platform cultivating talent and producing content for global audiences.
  • Through this investment, HarbourView will work closely with Mucho Mas’ management to drive ROI, leveraging HarbourView’s proprietary data driven insights into global audiences to deliver value to Mucho Mas and the HarbourView stakeholders.
  • Alongside Mucho Mas, HarbourView will executive produce the films in the Mucho Mas content slate including the upcoming feature THE LONG GAME, an adaptation of Humberto G. Garcia’s inspirational golf novel Mustang Miracle.
  • Mucho Mas Media was represented by Darrel Barros and Kimberly Mann at Shulman Rogers LLP, as well as Teresa Walsh and Tarek Sadi at Access Media Advisory.

The United States Army and United Football League Announce Exclusive Partnership; U.S. Army Becomes the Presenting Partner of the UFL

Retrieved on: 
Saturday, April 6, 2024
Sports, Entertainment, Other Defense, Licensing (Sports), Consumer, Defense, General Entertainment, Football, TV and Radio, Public Relations, Investor Relations, Other Consumer, Communications, Military, ABC, Organization, ESPN, Sport, UFL, Veteran, Partnership, FOX, United Football League, Fox Sports, Ethics, History, Athlete, Woman, Dream, Fox, League, Courage, Army

The United Football League (“UFL”) today announced an exclusive partnership with The United States Army (the “Army”) in which the Army has been named the Presenting Partner of the League.

Key Points: 
  • The United Football League (“UFL”) today announced an exclusive partnership with The United States Army (the “Army”) in which the Army has been named the Presenting Partner of the League.
  • As part of the agreement, the Army logo will be featured on all UFL gameday jerseys as well as on the fifty-yard line at games.
  • There will be Army activations at UFL games, including a spotlight honoring veterans and current Army personnel who have served our nation.
  • No matter the life goal, the Army accelerates the lives of young leaders from all walks of life.