A New Chapter for Chocolate: EVOLVED Appoints Joe Serventi as CEO
LONG ISLAND, N.Y., April 9, 2024 /PRNewswire/ -- EVOLVED, a leading name in the premium chocolate category, is proud to announce the appointment of Joe Serventi as its new CEO. With a rich brand-building background and a passion for the indulgent snacking category, Serventi's leadership marks a significant milestone in EVOLVED's journey. Alongside this exciting leadership transition, the company is unveiling a brand refresh that promises to elevate the customer experience and drive growth in the modern premium chocolate space.
- With over 20 years of experience in the food and beverage industry, Serventi brings his extensive experience to EVOLVED.
- Serventi previously served as the former CEO of HIPPEAS and played a pivotal role at barkTHINS, steering the brand towards substantial growth and its eventual acquisition to Hershey's.
- At EVOLVED, Serventi is set to focus on exploring the brand's potential and crafting robust strategies for brand development, channel optimization, and route-to-market expansion.
- "We view Joe as a leader and a partner in steering EVOLVED towards greater success.