TurboTax Reinforces Commitment to Latino Community with New Hispanic Integrated Marketing Campaign
Retrieved on:
Thursday, January 31, 2019
TurboTax , the nations leading online tax preparation service from Intuit Inc. (Nasdaq: INTU), has launched a new Hispanic integrated marketing communications campaign aimed at empowering the Latino community to take control of their finances with the help of in-language content and bilingual tax advice .
Key Points:
- TurboTax , the nations leading online tax preparation service from Intuit Inc. (Nasdaq: INTU), has launched a new Hispanic integrated marketing communications campaign aimed at empowering the Latino community to take control of their finances with the help of in-language content and bilingual tax advice .
- Our 2019 new multi-channel campaign was designed to reach the U.S. Latino population in a very creative and educational way, said Mary-Ann Somers, Chief Growth Officer for Intuit TurboTax.
- The three Spanish TV spots, Tech Showcase , Mam Metiche and Electric Scooter highlight TurboTax Lives bilingual offer through relatable situations that Hispanics can connect with.
- The culturally relevant video campaign called #TaxMitos (tax myths busters) will educate the Latino audience about tax laws and TurboTax products in a playful, informative way.