Parks Associates: 43% of US Households Own a Security Solution, and Almost One-third of Households Subscribe to a Security Service
DALLAS, March 27, 2024 /PRNewswire/ -- Ahead of ISC West, Parks Associates today released new research, the latest Residential Security Dashboard, which reports 43% of US internet households now own a security solution and 32% subscribe to a security service. Since July 2022, there has been a 5% increase in adoption of either a video doorbell or a camera without a system, which represents approximately six million homes that have added this type of solution in the past 18 months.
- Ring and SimpliSafe now account for one-fifth of the professional monitoring market for systems, as both companies have steadily added subscribers since 2019.
- New options are emerging for consumers; for example, in 2023, Residential Security Dashboard started tracking Noonlight, which provides monitoring services for Wyze, Canary, Roku, and Eufy products.
- "Consumers continue to buy security solutions, but the growth is coming from security devices, where households buy a networked camera and/or a video doorbell, rather than a traditional security system," said Elizabeth Parks , President & CEO, Parks Associates.
- At the same time, the amount from paid security services attached to a security system dropped in the second half of 2023.