MEDIAGENIX Acquires Media Program Management Solution from Broadcast AdTech Leader, Expands Footprint in North America
As part of the transaction, MEDIAGENIX acquired 55 new customers and 11 employees from its strategic partner, the market leader in broadcast inventory and revenue workflow management.
- As part of the transaction, MEDIAGENIX acquired 55 new customers and 11 employees from its strategic partner, the market leader in broadcast inventory and revenue workflow management.
- Both offices will manage client relations and support for its growing roster of customers across North America and Latin America.
- Although it has been the cable and TV industry’s media program management solution of record, it lacked automation.
- By establishing its US headquarters and opening the Denver office, acquiring the leading media program management solution and industry experts, and inheriting a built-in customer base, MEDIAGENIX is positioned for accelerated expansion in North America.