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FOX News Digital Ends 2022 as the Top News Brand With Multiplatform Views and Minutes

Retrieved on: 
Wednesday, January 18, 2023
Technology, Audio, Video, Social Media, Entertainment, Online, Mobile Entertainment, Apps, Applications, Media, General Entertainment, Other Communications, Other Technology, Other Entertainment, Communications, TV and Radio, VS, History of Fox News, Fox Nation, FNC, Commercial software, News, Social media, Reuters, Digital, DIGITAL, NEWS, CBS News, CNN Business, Bloomberg News, CNN, Weather, Fox Business, Comscore, Fox News, MarketWatch, Fox, NBCNews.com, FBN, Fox Corporation, FOX, The New York Times, Television, USA Today, Mobile app, Mobile phone, Animal, Food delivery, Emplify

FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes, according to Comscore.

Key Points: 
  • FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes, according to Comscore.
  • * For the year, FOX News Digital for the year secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors.
  • Additionally, FOX News Digital finished the fourth quarter as the top news brand in both multiplatform minutes with 8.4 billion and multiplatform views with over 4.9 billion.
  • **
    FOXBusiness.com also accomplished a record year in both multiplatform views as well as multiplatform minutes, as it celebrated its 15th anniversary.

Emplifi Launches AI Composer Using OpenAI’s GPT-3 Framework to Generate Ready-to-Publish Social Media Copy for Businesses

Retrieved on: 
Wednesday, January 18, 2023
Software, Social Media, Blogging, Technology, Artificial Intelligence, Other Communications, Digital Marketing, Publishing, Advertising, Communications, Content Marketing, Other Technology, Cloud, Churn, Social media, Social marketing, Algorithm, OpenAI, Partnership, Marketing, CX, McCaslin, IDC, Human, Video game console, AI, Emplify

Emplifi , the leading unified customer experience (CX) platform, today announced the launch of Emplifi™ AI Composer, a solution that generates ready-to-publish social media copy that helps brands increase efficiencies across their social platforms.

Key Points: 
  • Emplifi , the leading unified customer experience (CX) platform, today announced the launch of Emplifi™ AI Composer, a solution that generates ready-to-publish social media copy that helps brands increase efficiencies across their social platforms.
  • “Emplifi is leveraging AI technology to make it easier for marketers to curate relevant and engaging social media content tailored for their audiences,” said Emplifi Chief Technology Officer Todd McCaslin.
  • It then modifies and enriches this content before using the OpenAI GPT-3 framework to generate the expected ready-to-publish social media copy.
  • Emplifi’s partnership with OpenAI shows its commitment to providing world-class customer experiences at scale.”
    Emplifi™ AI Composer features include:
    Omnichannel flexibility: ready-to-publish social media copy tailored to specific social media channels.

Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023

Retrieved on: 
Tuesday, January 10, 2023
Software, Social Media, Professional Services, Internet, Search Engine Marketing, Technology, Digital Marketing, Data Analytics, Marketing, Advertising, Content Marketing, Communications, Consulting, CMOS, Social media, VPS, Marketing, CX, Growth, Research, Social video marketing, Social commerce, Emplify

The study aims to shed light on how marketing leaders are growing their teams to overcome these obstacles, along with outlining where they want to invest to achieve their goal of increasing agility and efficiency.

Key Points: 
  • The study aims to shed light on how marketing leaders are growing their teams to overcome these obstacles, along with outlining where they want to invest to achieve their goal of increasing agility and efficiency.
  • More than 80% of marketing leaders surveyed prioritize operational efficiency — the benefit of recruiting skilled marketers and using agile technology — as their top near-term strategic objective.
  • Near-term hiring goals spotlight social media strategy: According to the study, growth and customer marketing professionals are by far the most actively demanded and recruited roles by marketing leadership.
  • Investment in social media marketing technology is expanding: Approximately three-quarters of respondents are prioritizing social or digital advertising tools, while 66% are investing in social media marketing platforms.

Emplifi Recognized as an Overall Exemplary Vendor by Ventana Research

Retrieved on: 
Thursday, December 22, 2022
Social media, Apple Productivity Experience Group, CX, Customer experience, Organization, Acquisition, Commerce, CXM, Marketing, Online shopping, Management, Retail, Emplify

NEW YORK, Dec. 22, 2022 (GLOBE NEWSWIRE) -- Emplifi , the leading unified customer experience (CX) platform, today announced that it has been recognized as an Exemplary Vendor in the 2023 Customer Experience Management Value Index report by Ventana Research.

Key Points: 
  • NEW YORK, Dec. 22, 2022 (GLOBE NEWSWIRE) -- Emplifi , the leading unified customer experience (CX) platform, today announced that it has been recognized as an Exemplary Vendor in the 2023 Customer Experience Management Value Index report by Ventana Research.
  • For a complete copy of the 2023 Ventana Research Customer Experience Management Value Index Report, a research guide used by technology buyers and suppliers, please click here .
  • "We are thrilled to be recognized by Ventana Research as a leader among 22 notable customer experience management peers," states Mark Zablan, CEO, Emplifi.
  • "Congratulations to Emplifi on its strong showing in Ventana Research's Customer Experience Management Value Index," says Keith Dawson, Vice President and Research Director for Customer Experience at Ventana Research.

FOX News Digital Finishes November as Top-performing News Brand in Multiplatform Minutes and Views

Retrieved on: 
Thursday, December 15, 2022
TV and Radio, General Entertainment, Entertainment, Online, Fox, Finance, DIGITAL, NBCNews.com, Fox Corporation, MarketWatch, MSN, Television, USA Today, CNN, NEWS, Mobile app, The Motley Fool, VS, The New York Times, Fox Business, News, Insider Inc., Yahoo!, Bloomberg News, Commercial software, Today, FBN, Calendar, Weather, FOX, CBS News, Comscore, Entrepreneur (magazine), Fox News, CNN Business, Social media, FNC, Digital, Fox Nation, Mobile phone, Animal, Renewable energy, Emplify

FOX News Digital finished November 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore.

Key Points: 
  • FOX News Digital finished November 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore.
  • FOX News Digital closed out November reaching over 2.9 billion total multiplatform minutes, 1.8 billion total multiplatform views, and 97 million multiplatform unique visitors.
  • * Additionally, this marked the best month of multiplatform views and multiplatform unique visitors for FOX News Digital this calendar year.
  • The FOX News Mobile App reached 6.8 million unique visitors in November, while FOXBusiness.com posted its best month since launch with multiplatform views.

Emplifi Reveals “Personal Interest In The Brand” Is Top Factor for Influencers When Selecting a Brand To Collaborate With

Retrieved on: 
Monday, December 12, 2022
Marketing, Communications, Digital Marketing, Social Media, Influencer, Content Marketing, Commerce, Software, Delta Air Lines, Internet, CX, Macdonald, Pinterest, Job Creators Network, Human, McDonald's, Marketing, Ford Motor Company, Internet celebrity, Acquisition, Online shopping, Renewable energy, Emplify

30% of the influencers surveyed said they share sponsored posts daily and 45% on a weekly basis.

Key Points: 
  • 30% of the influencers surveyed said they share sponsored posts daily and 45% on a weekly basis.
  • More than 90% of the influencers surveyed claimed they have brand relationships across multiple niches, with 93% posting sponsored content from a variety of brands and product categories.
  • Currently, 74.5% of marketers invest in influencer marketing but that number is forecasted to reach 88.7% by 2026.
  • Brands need influencer marketing platforms to build relationships with key influencers and go deeper into their influencer marketing strategies.

Emplifi Predicts 2023 to Be the Year of Authenticity With Brands Relying on 'Customer Influencers' Across Social Platforms

Retrieved on: 
Wednesday, November 30, 2022
Marketing, Advertising, Ford Motor Company, Social media, Delta Air Lines, McDonald's, Publishing, Commerce, Macdonald, UGC, CX, Video game, Emplify

According to Emplifi, 2023 will be the year of authenticity, with brands turning to "customer influencers," user-generated content (UGC), and tapping into the power of TikTok for product discovery.

Key Points: 
  • According to Emplifi, 2023 will be the year of authenticity, with brands turning to "customer influencers," user-generated content (UGC), and tapping into the power of TikTok for product discovery.
  • Authenticity will be key going into 2023, and what could be more authentic than shining the spotlight on your very own customers?
  • Using social media to source user-generated content from customers is a scalable and powerful solution for brands.
  • In 2023, we will see more customers turning to social media platforms to connect with brands about service-related issues.

FOX News Digital Finishes October as Top-Performing News Brand in Multiplatform Minutes and Views

Retrieved on: 
Friday, November 18, 2022
Entertainment, Communications, Social Media, General Entertainment, TV and Radio, Online, Online, NBCNews.com, Fox Nation, Bloomberg News, The Motley Fool, News, Digital, Yahoo!, Fox, Comscore, CNN Business, Entrepreneur (magazine), Social media, Insider Inc., CBS News, NEWS, DIGITAL, FBN, Fox News, Fox Corporation, MSN, Commercial software, VS, Fox Business, FNC, Weather, The New York Times, FOX, CNN, Mobile app, MarketWatch, Today, Television, Finance, USA Today, Mobile phone, Animal, Jet fuel, Renewable energy, Emplify

FOX News Digital finished October 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore.

Key Points: 
  • FOX News Digital finished October 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore.
  • This marks 20 straight months as the number one news brand with multiplatform minutes.
  • FOX News Digital closed out October reaching over 2.5 billion total multiplatform minutes, 1.5 billion total multiplatform views, and 80 million multiplatform unique visitors.
  • Additionally, the business network delivered over 261 million multiplatform minutes (+3% versus the prior year) and 19 million multiplatform unique visitors.

Omni-Channel, UGC and Live Video Will Drive Online Retail Revenue in 2023

Retrieved on: 
Wednesday, November 16, 2022
Technology, Other Retail, Marketing, Advertising, Communications, Software, Retail, Search Engine Marketing, Online Retail, Benchmark, EMarketer, Marketing, Blue Chip Economic Indicators, NRF, UGC, CX, E-commerce, National Retail Federation, Social media, Ford Motor Company, Growth, McDonald's, Research, KPI-driven code analysis, Omnichannel, Macdonald, Commerce, Delta Air Lines, Retail, Video game, Online shopping, Emplify

According to Emplifi, omni-channel approaches, user generated content (UGC) and live video will be integral to online retail success next year.

Key Points: 
  • According to Emplifi, omni-channel approaches, user generated content (UGC) and live video will be integral to online retail success next year.
  • The combination of an omni-channel approach, UGC and live video addresses the primary challenges retail brands will face in the coming year.
  • These economic forecasts make clear online shopping will continue to drive major revenue gains for online retailers, but brands still must be strategic if they hope to capture the lions share of online retail spending in the coming months.
  • An omni-channel strategy that expertly leverages UGC and live video will be imperative for brands to gain a competitive edge.

Instagram Reels and TikTok Dominate in Emplifi's Latest Social Media Benchmark Report

Retrieved on: 
Wednesday, November 9, 2022
Marketing, Advertising, Communications, Social Media, Technology, Search Engine Marketing, Software, Benchmark, Delta Air Lines, Yoy, Marketing, Publishing, Commerce, CMO, Forrester, CTR, Ford Motor Company, Macdonald, Sport, McDonald's, Social media, CX, Industry, CPC, Online shopping, Public relations, Q2, Emplify

According to the Q3 2022 Social Media Benchmark report, median engagement rates for brands remained consistent with the previous quarter, except for Instagram brand engagement rates which saw a slight uplift.

Key Points: 
  • According to the Q3 2022 Social Media Benchmark report, median engagement rates for brands remained consistent with the previous quarter, except for Instagram brand engagement rates which saw a slight uplift.
  • This is a significant increase since 2021 when only 41% of brands on the social media network were posting reels content.
  • Instagram Reels are most popular within the sporting industry - 92% of sports organizations, sports and sports events, and 88% of sporting goods brands publish reels to boost engagement with followers.
  • Comparing 463 sister Instagram and TikTok brand accounts, Instagram outperforms TikTok for median reach by a wide margin (63% to 37%), and brands also earn more interactions and more video views on Instagram.