Agency of record

FuelPositive names Counsel Public Affairs as Communications and Marketing Agency of Record

Retrieved on: 
Wednesday, March 20, 2024
Option, Partnership, Chairperson, News, Communication, Senior, EEStor, Counsel, Agency of record, Marketing, Government

WINNIPEG, Manitoba and WATERLOO, Ontario, March 20, 2024 (GLOBE NEWSWIRE) -- FuelPositive Corporation, a leading Green Ammonia Company (TSX.V: NHHH) (OTCQB: NHHHF) (the “Company” or “FuelPositive”) is pleased to announce Counsel Public Affairs (Counsel) as its communications and marketing Agency of Record, following a thorough search announced in a news release dated February 6, 2024.

Key Points: 
  • WINNIPEG, Manitoba and WATERLOO, Ontario, March 20, 2024 (GLOBE NEWSWIRE) -- FuelPositive Corporation, a leading Green Ammonia Company (TSX.V: NHHH) (OTCQB: NHHHF) (the “Company” or “FuelPositive”) is pleased to announce Counsel Public Affairs (Counsel) as its communications and marketing Agency of Record, following a thorough search announced in a news release dated February 6, 2024.
  • Luna Clifford, Chief Impact Officer at FuelPositive, commented on this new partnership: "We are thrilled to welcome Counsel Public Affairs as our newly appointed agency of record.
  • Under the dynamic leadership of Logan Ross, Senior Vice President of Communications and Campaigns, Counsel’s team possesses a targeted understanding of our technology and audiences.
  • Their deep understanding of government policies and programs will help us effectively leverage strategic opportunities.”
    Logan Ross, Senior Vice President of Communications and Campaigns at Counsel Public Affairs shared her enthusiasm for the partnership, “We are thrilled to be named FuelPositive’s Agency of Record for communications and marketing services.

Solo Brands Selects PMG as Media Agency of Record for Solo Stove

Retrieved on: 
Wednesday, March 20, 2024
Home Goods, Marketing, Specialty, Communications, Lifestyle, Online Retail, Consumer, Retail, Growth, Alli, Intelligence, Partnership, Solo, Acquisition, ISLE, DTC, PMG, Mondelez International, Agency of record, Performance Health, McGoohan, Sales

Solo Brands, Inc. (NYSE: DTC) (“Solo Brands” or “the Company”), a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and IcyBreeze, announced today the addition of PMG to its esteemed roster of agencies.

Key Points: 
  • Solo Brands, Inc. (NYSE: DTC) (“Solo Brands” or “the Company”), a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and IcyBreeze, announced today the addition of PMG to its esteemed roster of agencies.
  • PMG, a global independent marketing solutions and technology company, has been appointed as the media Agency of Record (“AOR”) for Solo Stove, the Company's flagship brand.
  • In this capacity, PMG will be responsible for the brand’s full-funnel media efforts – including integrated strategy, media planning & buying, as well as insights and technology – to drive Solo Stove’s long-term business growth.
  • The selection of PMG as the media agency of record is part of Solo Brands’ plan to evolve its marketing strategy and partnerships, under the Company’s new executive leadership.

5WPR Named Agency of Record for Luxury Hotel NH Collection Dubai The Palm

Retrieved on: 
Thursday, April 4, 2024
PR, Collection, 5WPR, Travel, Hospitality, Agency of record, Overalls, Hotel

NEW YORK, April 4, 2024 /PRNewswire/ -- 5W Public Relations , one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for luxury hotel, NH Collection Dubai The Palm.

Key Points: 
  • NEW YORK, April 4, 2024 /PRNewswire/ -- 5W Public Relations , one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for luxury hotel, NH Collection Dubai The Palm.
  • Situated in one of Dubai's most iconic locations, the NH Collection Dubai The Palm is celebrating its inaugural year.
  • "We are thrilled to partner with NH Collection Dubai The Palm, a pioneering property that exemplifies luxury and innovation in the heart of Dubai," said Dara Busch, Co-CEO of 5WPR.
  • "As we celebrate our inaugural year, NH Collection Dubai The Palm is proud to partner with 5WPR, an esteemed agency that shares our commitment to luxury and innovation in hospitality.

Casino and Sportsbook Platform Provider Soft2Bet Selects 5WPR as Agency of Record

Retrieved on: 
Monday, March 4, 2024
Agency of record, 5WPR, Motivation, ICE, Reflexive relation, MEGA, Conference, PR, History, Environment

5W will work with Soft2Bet to increase the company's awareness in the U.S. through events and media relations in national and trade media.

Key Points: 
  • 5W will work with Soft2Bet to increase the company's awareness in the U.S. through events and media relations in national and trade media.
  • "The online gaming and gambling space is exploding," said 5WPR Founder & Chairman Ronn Torossian .
  • 5W has already generated a notable amount for Soft2Bet through their participation at the G2E Conference in Las Vegas and ICE in London.
  • The team utilized the conferences to highlight Soft2Bet's capabilities and demonstrate its motivational engineering features.

Christie & Co Serving as Agency of Record for Energizing New Line of Healthy Chips, Snacks From The Sea

Retrieved on: 
Friday, March 1, 2024
Kelp, Sea, Agency of record, Mineral, Vitamin, Growth, CPG, Agency, Life, Creativity, Salt

SANTA BARBARA, Calif., Feb. 29, 2024 /PRNewswire/ -- Global strategic branding and communications agency, Christie & Co,  dedicates its expertise to improving life through its effective research-based communication methodology supporting the growth of mission-driven companies to reach new levels of success, for more than 30 years. Now, the agency is providing its services to Snacks From The Sea, an energizing new line of delicious, nutrient-dense chips made from sustainably harvested sea kelp.   

Key Points: 
  • Now, the agency is providing its services to Snacks From The Sea, an energizing new line of delicious, nutrient-dense chips made from sustainably harvested sea kelp.
  • "The Snacks From The Sea brand experience is centered around helping people embrace their love of snacking in a way that is truly satisfying," said Christie & Co Founder and CEO, Gillian Christie.
  • "Our 30+ years of mission driven CPG brand building is supporting the growth of Snacks From The Sea as their Agency of Record, establishing the brand as the new crunchy snack for health-conscious Americans."
  • Fortunately, I've found the perfect agency with Christie & Co, and I look forward to working closely with Gillian and her team for years to come."

Robotics Solution Platform Richtech Robotics Chooses 5WPR as Agency of Record

Retrieved on: 
Thursday, January 11, 2024
City, Restaurant, IPO, Hospital, 5WPR, Robotics, Agency of record, Growth, Heavy equipment

NEW YORK, Jan. 11, 2024 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for collaborative robotics solution platform, Richtech Robotics.

Key Points: 
  • NEW YORK, Jan. 11, 2024 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for collaborative robotics solution platform, Richtech Robotics.
  • Richtech has hired 5W to establish it as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories, and retail centers—aiming to bring people together by automating the tasks that keep them apart.
  • "The growth of robotics in everything from hospitals and hospitality is on the brink of a major shift, and Richtech is leading these innovations," said 5WPR Co-CEO Matthew Caiola.
  • "We know the robotics industry is on the cusp of major transformation, and we are thrilled to be working with 5W as we establish Richtech as a driver of that innovation in 2024," said Matt Casella, President of Richtech Robotics.

Volio Imports Amplifies Market Presence Selecting Colangelo & Partners as Agency of Record

Retrieved on: 
Wednesday, January 10, 2024
Partnership, Colangelo, Wine, Partner, Agency of record, Growth

NEW YORK, Jan. 10, 2024 /PRNewswire-PRWeb/ -- Volio Imports, a leading importer of premium wines from Italy, is pleased to announce the appointment of Colangelo & Partners as its Agency of Record for a new 2024 Integrated Communication program. This strategic partnership aims to elevate Volio Imports' brand presence, strengthen communication channels, and foster continued growth in the competitive beverage industry.

Key Points: 
  • This strategic partnership aims to elevate Volio Imports' brand presence, strengthen communication channels, and foster continued growth in the competitive beverage industry.
  • Colangelo & Partners, a renowned integrated communications agency specializing in the wine and spirits sector, brings a wealth of experience and expertise to the table.
  • Colangelo & Partners will leverage its extensive network and industry knowledge to craft compelling narratives that resonate with Volio Imports' target audience.
  • "We are honored to be chosen as Volio Imports' Agency of Record for the upcoming year.

Richmond Day Selected as Agency of Record for BMW Group Canada

Retrieved on: 
Tuesday, January 2, 2024
BMW, RFP, Partnership, Certified pre-owned, CRM, Omnicom Group, Social media, BMW Motorrad, Agency of record, XM

TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.

Key Points: 
  • TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.
  • BMW Canada Inc. has selected Richmond Day as its Agency of Record for all BMW Group brands in Canada.
  • Richmond Day began working with BMW Group Canada in 2009 by leading creative development for MINI's 50th anniversary campaign in Canada.
  • In 2019, Richmond Day secured a 5-year AOR contract with MINI Canada and BMW Group Aftersales.

Unlock Health Announces Acquisition of SPM Group, the Premier Network of Health and Healthcare Marketing Agencies

Retrieved on: 
Tuesday, November 28, 2023
Agency of record, Health, Acquisition, Creativity, ROI, GLC, Marketing, Canaccord Genuity, ONE, Health care, Growth, HRA, Power (physics), Financial services, Nursing, Dreamscape, Unlock

NASHVILLE, Tenn., Nov. 28, 2023 /PRNewswire/ -- Unlock Health, a unique healthcare technology and services growth platform serving healthcare providers, today announced the acquisition of SPM Group, the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek, from Corridor Capital, LLC, a Los Angeles-based lower middle-market private equity firm. Financial terms of the transaction were not disclosed.

Key Points: 
  • The acquisition positions Unlock Health as the leading growth marketing platform in the health services sector by size, scale, and breadth of capabilities
    NASHVILLE, Tenn., Nov. 28, 2023 /PRNewswire/ -- Unlock Health, a unique healthcare technology and services growth platform serving healthcare providers, today announced the acquisition of SPM Group, the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek, from Corridor Capital, LLC, a Los Angeles-based lower middle-market private equity firm.
  • With the acquisition of SPM Group, Unlock Health is now the largest health services growth marketing platform nationwide, with $100 million in revenue, and 343 professionals serving more than 350 clients across the healthcare provider, behavioral health, dental, and associated sectors.
  • The Unlock Health team shares our commitment to being a best-in-class provider for our clients," said Amanda Seaford, Chief Executive Officer of SPM Group.
  • Hondo Sen, Partner at Athyrium Capital Management, added, "This acquisition is another signal of our commitment to the Unlock Health vision.

KROGER BRINGS NEW TRADITIONS AND FLAVORS TO THE TABLE THIS HOLIDAY SEASON

Retrieved on: 
Wednesday, November 8, 2023
Holiday, Social media, Photograph, NYSE, Food, Family, Agency, Agency of record, Radio, Spotify, Animation, Senior, KR, Kroger, Internet, Magic, Student, Netflix, Culture, Marketing, Tourism

CINCINNATI, Nov. 8, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), today unveiled its 2023 holiday campaign celebrating the magic of traditions, both new and old. Developed by Kroger's Agency of Record, adam&eveDDB New York, the new campaign serves as a reminder that Kroger is here to support its customers during the holidays, no matter what traditions - or flavors - they bring to the table.

Key Points: 
  • CINCINNATI, Nov. 8, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), today unveiled its 2023 holiday campaign celebrating the magic of traditions, both new and old.
  • This holiday season, Kroger is making it easy for customers to connect over food and create memories in a way that is meaningful to them.
  • Whether honoring lifelong family traditions or creating new ones, no one can connect customers with the foods they love the way Kroger can.
  • To complement the film, Kroger is rolling out a "Holiday Remix" playlist across retail locations nationwide.