Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising
CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.
- CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.
- “TV advertising has long been a pivotal element of political marketing,” said Serge Matta, President, Global Ad Sales at LG Ad Solutions.
- “However, as traditional linear TV viewership declines, as Basis' ad spend data indicates , CTV advertising became the dominant story across the 2022 elections with continued growth expected in 2024.
- “LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns,” said Tyler Kelly, President, Basis Technologies.