Comparison of multi-paradigm programming languages

Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising

Retrieved on: 
Tuesday, November 7, 2023

CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.

Key Points: 
  • CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.
  • “TV advertising has long been a pivotal element of political marketing,” said Serge Matta, President, Global Ad Sales at LG Ad Solutions.
  • “However, as traditional linear TV viewership declines, as Basis' ad spend data indicates , CTV advertising became the dominant story across the 2022 elections with continued growth expected in 2024.
  • “LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns,” said Tyler Kelly, President, Basis Technologies.

Simpli.fi Launches New TV Ad Insights Dashboard to Support Current CTV Offerings

Retrieved on: 
Tuesday, November 7, 2023

FORT WORTH, Texas, Nov. 7, 2023 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced the launch of its TV Ad Insights Dashboard. The tool provides advertisers with valuable data about streaming and linear TV advertising trends at the ZIP code level. The TV Ad Insights Dashboard builds on the company's ZTV capability – a unique solution that delivers CTV advertising at a competitive price on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level. 

Key Points: 
  • The TV Ad Insights Dashboard builds on the company's ZTV capability – a unique solution that delivers CTV advertising at a competitive price on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.
  • The TV Ad Insights Dashboard combines Automatic Content Recognition (ACR) and U.S. Census TV viewing data from millions of users across the country, creating visual insights broken down by time of day, network, advertiser, and more.
  • "The TV Ad Insights Dashboard provides our customers with valuable planning information in an easy-to-use format.
  • While testing with key customers, the TV Ad Insights Dashboard received stellar reviews and immediately demonstrated its effectiveness to users.

Nearly 7 in 10 UK Consumers Prefer Free Ad-Supported Streaming over Subscription Streaming Services

Retrieved on: 
Monday, November 6, 2023

In its place, ad-supported streaming services are growing in popularity, with 68% of UK consumers preferring to stream free content rather than pay for a subscription.

Key Points: 
  • In its place, ad-supported streaming services are growing in popularity, with 68% of UK consumers preferring to stream free content rather than pay for a subscription.
  • Availability of live sports is a driving force with 53% of UK TV viewers watching sports content via streaming.
  • Although 86% of UK consumers pay for one or more subscription services, 55% are willing to cancel a subscription after watching the desired content.
  • Consumers are choosing ads over subscriptions: 20% of UK TV viewers expect to remove a subscription streaming service in the next 12 months, and further, 13% will add a free ad-supported streaming service.

Renesas’ New Ultra-High Performance MCUs are Industry’s First Based on Arm Cortex-M85 Processor

Retrieved on: 
Tuesday, October 31, 2023

The new RA8 Series MCUs are the industry’s first to implement the Arm® Cortex®-M85 processor, enabling the new devices to deliver industry-leading 6.39 CoreMark/MHz1 performance.

Key Points: 
  • The new RA8 Series MCUs are the industry’s first to implement the Arm® Cortex®-M85 processor, enabling the new devices to deliver industry-leading 6.39 CoreMark/MHz1 performance.
  • This level of performance will allow system designers to use the RA MCUs in applications that previously required microprocessors (MPUs).
  • The new series is part of Renesas’ popular RA Family of MCUs based on Arm Cortex processors.
  • View the full release here: https://www.businesswire.com/news/home/20231031195413/en/
    The new RA8 Series MCUs deploy Arm Helium™ technology, Arm’s M-Profile Vector Extension that provides up to a 4X performance boost for digital signal processor (DSP) and machine learning (ML) implementations versus MCUs based on the Arm Cortex-M7 processor.

Mark Your Calendars for the Return of QVC's Largest Live Shopping Event of the Year

Retrieved on: 
Wednesday, November 1, 2023

WEST CHESTER, Pa., Nov. 1, 2023 /PRNewswire/ -- QVC®, a world leader in video commerce ("vCommerce") across linear TV, ecommerce sites, digital streaming and social platforms, is in full holiday mode with the biggest live shopping party of the year. "Nonstop Holiday Party" weekend, November 4-5, will feature dozens of celebrities, designers, hosts, customer favorite brands and special pop-in guests including the Radio City Rockettes®, Jennie Garth, Fabio Viviani, Janine Graff, Tara Tesher, Kim Gravel, and more.

Key Points: 
  • "Nonstop Holiday Party" will feature early Black Friday sales, holiday gifts, and live original content.
  • The weekend-long event will begin at 12 a.m. EDT on November 4 and run nonstop for 49 hours (thank you Daylight Savings!)
  • "As a leader in livestream shopping, we're excited to kick off the holiday season with our biggest live shopping event of the year," said Stacy Bowe, Chief Merchandising Officer, QVC.
  • Livestreams include:
    A live sneak peek into Radio City Music Hall with the Radio City Rockettes and QVC Program Host Steve Doss.

CYPHER Learning Unveils AI 360: Advancing Personalized Learning with Generative AI

Retrieved on: 
Wednesday, November 1, 2023

PLANO, Texas, Nov. 1, 2023 /PRNewswire/ -- CYPHER Learning , provider of the leading modern learning platform for business and academic settings, announced AI 360 with CYPHER Copilot , a full suite of content creation and delivery tools powered by generative AI.

Key Points: 
  • PLANO, Texas, Nov. 1, 2023 /PRNewswire/ -- CYPHER Learning , provider of the leading modern learning platform for business and academic settings, announced AI 360 with CYPHER Copilot , a full suite of content creation and delivery tools powered by generative AI.
  • Building on the success of CYPHER's well-received CYPHER Copilot course-builder assistant , AI 360 with CYPHER Copilot is the world's first unified platform for both content development and delivery -  leveraging  fast-advancing AI capabilities to set a new benchmark for efficient, effective personalized learning.
  • Staying ahead of these changes is an uphill battle for businesses and educational institutes alike," said Graham Glass, CYPHER Learning CEO.
  • "Leveraging AI judiciously, AI 360 addresses these challenges and takes learning and development further into the 21st century."

Marketing Architects Unveils Streaming TV Platform for Performance Marketers

Retrieved on: 
Monday, October 9, 2023

This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming .

Key Points: 
  • This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming .
  • Based on technology initially developed for linear TV, Annika Streaming buys CTV and streaming inventory more efficiently than current marketplace offerings allow.
  • View the full release here: https://www.businesswire.com/news/home/20231009893672/en/
    Annika’s development began six years ago when Marketing Architects built an AI-powered DSP for linear TV.
  • Marketing Architects clients had first access to Annika Streaming, which they are currently using to complement linear TV campaigns.

Ascensia Diabetes Care and Senseonics Announce ‘The CGM for Real Life’ Campaign to Raise Awareness of How Long-Term Eversense E3 Empowers People with Diabetes

Retrieved on: 
Monday, October 9, 2023

‘The CGM for Real Life’ campaign is designed to significantly drive awareness of Eversense E3 as a unique CGM option that is ideally suited to supporting the everyday lives of people with diabetes.

Key Points: 
  • ‘The CGM for Real Life’ campaign is designed to significantly drive awareness of Eversense E3 as a unique CGM option that is ideally suited to supporting the everyday lives of people with diabetes.
  • For the 37 million people living with diabetes in the U.S.ii, CGM has become an indispensable tool in managing the condition.
  • Eversense E3 is the longest lasting CGM available, with 6-month sensor wear duration and two sensor insertion and removal procedures per year.
  • Thankfully, with Eversense it doesn’t.”
    ‘The CGM for Real Life’ campaign is a coordinated awareness effort delivering information about Eversense E3 directly to U.S. consumers.

Powerfleet and MiX Telematics Announce Transformative Business Combination

Retrieved on: 
Tuesday, October 10, 2023

Upon close, the combined business will be branded as Powerfleet, with its primary listing on Nasdaq.

Key Points: 
  • Upon close, the combined business will be branded as Powerfleet, with its primary listing on Nasdaq.
  • MiX shareholders will exchange 100% of their outstanding MiX ordinary shares (including MiX ordinary shares represented by MiX American Depository Shares (ADSs), each of which represents 25 MiX ordinary shares) for consideration consisting of Powerfleet common shares, payable at closing.
  • This exchange ratio assumes all MiX issued ordinary shares (including those represented by MiX ADSs) are exchanged for common shares in Powerfleet.
  • Powerfleet and MiX Telematics management will host a joint conference call to discuss the transaction today, October 10, 2023 at 8:30 a.m. Eastern time (5:30 a.m. Pacific time).

Powerfleet and MiX Telematics Announce Transformative Business Combination

Retrieved on: 
Tuesday, October 10, 2023

Upon close, the combined business will be branded as Powerfleet, with its primary listing on Nasdaq.

Key Points: 
  • Upon close, the combined business will be branded as Powerfleet, with its primary listing on Nasdaq.
  • MiX shareholders will exchange 100% of their outstanding MiX ordinary shares (including MiX ordinary shares represented by MiX American Depository Shares (ADSs), each of which represents 25 MiX ordinary shares) for consideration consisting of Powerfleet common shares, payable at closing.
  • This exchange ratio assumes all MiX issued ordinary shares (including those represented by MiX ADSs) are exchanged for common shares in Powerfleet.
  • Powerfleet and MiX Telematics management will host a joint conference call to discuss the transaction today, October 10, 2023 at 8:30 a.m. Eastern time (5:30 a.m. Pacific time).