Search Engine Marketing

CG Life Acquires Toolhouse, Significantly Expanding Technology-Enabled Omnichannel Capabilities

Retrieved on: 
Tuesday, April 9, 2024
Search Engine Marketing, Data Management, Other Communications, Technology, Public Relations, Investor Relations, Marketing, Advertising, Pharmaceutical, Communications, General Health, Medical Devices, Other Technology, Biotechnology, Software, Digital Marketing, Health, Organization, Science, Digital, Patient, Acquisition, Senior, Creativity, Multimedia, Physician, Sales

CG Life , a leading integrated agency that blends strategy, creative, marketing, digital, and media with science, has significantly expanded its ability to support commercial life science organizations with digital omnichannel strategies through the addition of Toolhouse .

Key Points: 
  • CG Life , a leading integrated agency that blends strategy, creative, marketing, digital, and media with science, has significantly expanded its ability to support commercial life science organizations with digital omnichannel strategies through the addition of Toolhouse .
  • View the full release here: https://www.businesswire.com/news/home/20240409702768/en/
    CG Life acquires Toolhouse to expand its technology-enabled omnichannel capabilities for biopharma and life science companies (Photo: Business Wire)
    Founded in 1995, Toolhouse is a digital agency specializing in helping biopharma companies create more meaningful, measurable connections with patients and physicians.
  • “Healthcare has changed dramatically, requiring brand leaders in biopharma and life science to deploy nimble, omnichannel digital strategies to connect with their audiences,” said CG Life CEO David Ormesher.
  • “The decision for Toolhouse to join forces with the CG Life team was a completely natural one.

ZoomInfo Wins Two Google Cloud Technology Partner of the Year Awards

Retrieved on: 
Tuesday, April 9, 2024
Software, Search Engine Marketing, Marketing, Data Management, Communications, Small Business, Professional Services, Technology, Cloud, GTM, Business, Organization, Partnership, BigQuery, AI, Marketplace, B2B, Partner, ZI, Corporation, Network equipment provider

ZoomInfo was recognized for its achievements in the Google Cloud ecosystem, as the Google Cloud Partner that most effectively helped customers enhance their analytics and AI initiatives through pre-built data solutions and valuable datasets.

Key Points: 
  • ZoomInfo was recognized for its achievements in the Google Cloud ecosystem, as the Google Cloud Partner that most effectively helped customers enhance their analytics and AI initiatives through pre-built data solutions and valuable datasets.
  • “In a short time, ZoomInfo’s accurate data has become an indispensable solution for Google Cloud customers,” ZoomInfo Chief Revenue Officer James Roth said.
  • This partnership streamlines delivery of ZoomInfo data into Google BigQuery via Analytics Hub, allowing joint customers to integrate it with their existing data assets in Google Cloud.
  • “Google Cloud’s Partner Awards celebrate the transformative impact and value that partners have delivered for customers,” said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud.

PartnerCentric Soars With 200% YoY Client Growth, Secures impact.com Diamond Partner Status

Retrieved on: 
Tuesday, April 9, 2024
Retail, Software, Networks, Internet, Online Retail, Data Management, Social Media, VoIP, Technology, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Blogging, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Diamond, Automation, Insight, Growth, Face, Amazon, Partnership, Acquisition, CMOS

In a significant endorsement of its success and innovation, PartnerCentric has been awarded the prestigious title of Diamond Partner with impact.com, a global leader in partnership automation.

Key Points: 
  • In a significant endorsement of its success and innovation, PartnerCentric has been awarded the prestigious title of Diamond Partner with impact.com, a global leader in partnership automation.
  • This accolade is a testament to PartnerCentric’s relentless pursuit of excellence and transformative technology within the partnership marketing space.
  • This groundbreaking tool unlocks the true incremental value of marketing initiatives, empowering brands to fine-tune their strategies for peak performance.
  • “This year of monumental growth signifies the pivotal role of partnership marketing in scaling effective marketing strategies,” said Stephanie Harris, founder & CEO of PartnerCentric.

Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud

Retrieved on: 
Tuesday, April 9, 2024
Software, Networks, Internet, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Digital Marketing, Marketing, Advertising, Communications, Content Marketing, Cloud, CDP, ROI, Organization, Brazing, CSV, Census, Catalog, Martech, Machine learning

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.

Key Points: 
  • Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.
  • They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake.
  • This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users.
  • “Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways,” said Matthew Castino, Marketing Measurement Lead at Canva.

 Pantheon and Lytics Partner to Bring Personalization Within Reach via Google Generative AI

Retrieved on: 
Tuesday, April 9, 2024
Software, Online Retail, Search Engine Optimization, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Security, Digital Marketing, Retail, Communications, Other Technology, Cloud, CDP, Synthetic media, Google Cloud, Software as a service, Growth, Partnership, Complexity, Running, Machine learning, WordPress, Privacy, Marketing, Generative, Online shopping

Together, Lytics and Pantheon are providing mutual customers with free access to Lytics’ Personalization Engine, giving digital marketing teams an unprecedented opportunity: to get up and running with website personalization in days, not quarters, address an imminent cookie-less future, and leverage cutting-edge generative AI technology.

Key Points: 
  • Together, Lytics and Pantheon are providing mutual customers with free access to Lytics’ Personalization Engine, giving digital marketing teams an unprecedented opportunity: to get up and running with website personalization in days, not quarters, address an imminent cookie-less future, and leverage cutting-edge generative AI technology.
  • I’m thrilled to give web teams everywhere access to this important lever to hit their goals,” said Pantheon CEO Zack Rosen.
  • “This partnership enables every company to modernize their marketing with Generative AI and enable a seamless transition away from third-party cookies,” said Lytics CEO James McDermott.
  • Lytics Personalization Engine is available today to Pantheon customers and digital agency partners.

LiveRamp’s Industry Solutions for Retail Achieve “Google Cloud Partner of the Year” Award

Retrieved on: 
Tuesday, April 9, 2024
Software, Professional Services, Search Engine Optimization, Search Engine Marketing, Data Management, Apps, Applications, Technology, Digital Marketing, Data Analytics, Online Privacy, Advertising, Content Marketing, Communications, Cloud, Data science, BigQuery, PAIR, Acquisition, DataOps, CPG, MLOps, Ecosystem, Identity, Looker, Marketing, Corporation, Satellite navigation device

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced it has received the 2024 Google Cloud Partner of the Year Award for “Industry Solution - Technology: Retail.” LiveRamp was recognized for delivering solutions that help retailers and brands unlock the value of marketing data and analytics in Google Cloud.

Key Points: 
  • LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced it has received the 2024 Google Cloud Partner of the Year Award for “Industry Solution - Technology: Retail.” LiveRamp was recognized for delivering solutions that help retailers and brands unlock the value of marketing data and analytics in Google Cloud.
  • The accolade follows LiveRamp’s recognition as Google Cloud’s “Global Industry Technology Partner of the Year” in 2023.
  • “Google Cloud's Partner Awards celebrate the transformative impact and value that partners have delivered for customers," said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud.
  • In all, LiveRamp’s flexible solutions support BigQuery, CortexAI, Google Analytics Hub, Google Ads, Google Ads Data Hub, Google PAIR, and Looker with additional connectivity to LiveRamp’s ecosystem of 900 global partners.

New ON24 Report Reveals Significant Increase in HCP Engagement as Digital Transformation Accelerates for Life Sciences Industry

Retrieved on: 
Tuesday, April 9, 2024
Software, Other Health, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Other Communications, Science, Marketing, Communications, Other Technology, Health, Other Science, ON24, Biotechnology, Growth, Education, Patient, Research, AI, CME, Yoy, CTAS, B2B, HCP, CMO

After analyzing interactions from thousands of life sciences webinars and content experiences in 2023, the report concluded that personalization has the biggest impact on elevating HCP engagement.

Key Points: 
  • After analyzing interactions from thousands of life sciences webinars and content experiences in 2023, the report concluded that personalization has the biggest impact on elevating HCP engagement.
  • In fact, life sciences companies have seen a 22% increase in engagement with calls-to-actions (CTAs) since 2022, and more than double that growth rate when CTAs are personalized.
  • This significant growth in HCP engagement demonstrates the impact that omnichannel marketing strategies are having on life sciences brand awareness and product adoption as more HCPs interact through digital channels.
  • "Today, HCPs are increasingly digitally-savvy and expect life sciences brands to deliver a customer-first digital experience,” says Callan Young, CMO, ON24.

Infobip Gears Up for Second Edition of Developer Shift Conference in the U.S.

Retrieved on: 
Monday, April 8, 2024
Software, Mobile, Wireless, Networks, Internet, Search Engine Marketing, Data Management, Apps, Applications, Technology, Marketing, Advertising, Communications, Telecommunications, Shift, Pérez Art Museum Miami, Communication, Application, User experience, Infobip, API, Data, Cisco, Netlify

Infobip Shift Miami , the American counterpart of Croatia's renowned developer conference, is returning to the iconic Perez Art Museum for its second annual edition from April 22nd to 24th, 2024.

Key Points: 
  • Infobip Shift Miami , the American counterpart of Croatia's renowned developer conference, is returning to the iconic Perez Art Museum for its second annual edition from April 22nd to 24th, 2024.
  • Our goal is to establish Infobip Shift Miami as an annual cherished event within the American developer community," explains Nikola Radišić, head of the Infobip Shift team.
  • Infobip Shift Miami 2024 demonstrates our strategic approach to connecting the developer community around this unique event," concludes Nikola Pavešić, Director of Developer Experience and Startups at Infobip.
  • Following Infobip Shift in Miami, the European edition of the conference is scheduled to take place at ŠC Višnjik in Zadar on September 16 and 17, 2024.

Quad Announces New Predictive Model of Consumer Attitudes in Health Insurance

Retrieved on: 
Thursday, April 4, 2024
Telemedicine, Virtual Medicine, Software, Artificial Intelligence, Hospitals, Professional Services, Technology, Nursing, Search Engine Marketing, Managed Care, Digital Marketing, Other Communications, Data Analytics, Marketing, Advertising, Health, Content Marketing, Communications, Health Insurance, Media, Intelligence, Research, Acquisition, Utility, Insurance, Senior, Thought, Accessibility, Quad (company), Quad, Risk management

The model is based on nationally representative, primary research about what consumers value most from their health insurance.

Key Points: 
  • The model is based on nationally representative, primary research about what consumers value most from their health insurance.
  • The research, which is detailed in Quad’s new report, “Tapping the Power of Consumer Attitudes,” uncovered three distinct segments for consumer attitudes.
  • ”Quad’s predictive model adds a new dimension to personalized, health insurance marketing,” Hickman continued “We can now create much more direct consumer connections by precisely aligning health insurance marketing messages – and even customer service scripts and product development – with what consumers have told us matters most to them.
  • For a summary of the report, “Tapping the Power of Consumer Attitudes,” or to request a full copy, visit this link or send an email to [email protected] .

eDreams ODIGEO's AI Decade-long Strategy Proves Forward-thinking: 82% of US Consumers Today Embrace AI for Travel, Research Reveals

Retrieved on: 
Thursday, April 4, 2024
Tourist Attractions, Technology, Apps, Applications, Other Travel, Retail, Transportation, Vacation, Lodging, Cruise, Destinations, Travel, Other Transport, Communications, Air, Transport, Artificial Intelligence, Search Engine Optimization, Software, Search Engine Marketing, Internet, Online Retail, Millennials, ODIGEO, Artificial intelligence, Ageing, Research, AI, EDreams, Statistics, EDreams ODIGEO, OnePoll, Gen, Baby boomers, Sales

Commissioned by the Company, new external market research with 10,000 global shoppers, reveals widespread endorsement and appreciation of Artificial Intelligence (AI) among today's online shoppers, particularly among younger generations.

Key Points: 
  • Commissioned by the Company, new external market research with 10,000 global shoppers, reveals widespread endorsement and appreciation of Artificial Intelligence (AI) among today's online shoppers, particularly among younger generations.
  • The findings further validate eDreams ODIGEO's early commitment to an AI-first approach, showcasing its strategic foresight and alignment with the digital evolution of consumers.
  • As well as being more inclined to use AI for travel, the research highlights how younger people exhibit greater awareness and appreciation of AI.
  • The statistics in this press release are based on a survey of 10,000 global consumers carried out by research firm OnePoll.