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• “We could never have done this alone – BAR Technologies and MC Shipping and have been fantastic partners in making the Pyxis Ocean a reality as well as the captain and crew.
• The ship was retrofitted with two WindWings®, which measure 37.5 meters in height and resemble large airplane wings.
• For example, in near optimum sailing conditions, during an open sea voyage, the Pyxis Ocean achieved fuel savings of 11 tonnes per day.
• This complexity is where Cargill truly excels, and how we can leverage our unique role in the maritime industry.

• Social media have been awash with speculation about Catherine’s health and whereabouts.
• As scrutiny reaches a fever pitch, we ask: why is the Palace’s typical media playbook no longer working?

Not so ‘unprecedented’

• Anne Boleyn (circa 1501-1536), the second of six wives of Henry VIII, was executed after being found guilty of adultery, incest and treason.
• The long-reigning Queen Victoria (1819-1901) was widely regarded as as a loyal wife and mother.
• Yet she too became the target of gossip regarding her close friendship with Scottish servant John Brown after her husband, Prince Albert, died in 1861.

The Palace’s strategic communications

• The royal family has gradually adjusted to new media and technologies, though not as quickly as the public might like.
• On one hand, the Palace continues its age-old tradition of announcing major news on a noticeboard at the gates of Buckingham Palace.

Internet sleuthing and a manipulated image

• There were also more serious claims that she was in a coma, or dead, or getting a divorce.
• In the midst of this speculation, TMZ published a grainy photo of Catherine in the passenger seat of a car near Windsor Castle.
• The public quickly realised the image was at best poorly photoshopped or at worst AI-generated.
• The Associated Press, Getty Images, AFP and Reuters subsequently issued “kill notices” on the image, stating concerns it had been digitally manipulated.

Old media PR won’t work in a new media world

• The situation with Catherine’s absence from public life exposes the limits of old media strategies in a “new media” world.
• The Palace is used to being able to control media coverage through the royal rota, a select group of press outlets in the UK given access to royal events.
• Yet the interest in Catherine’s health has prompted a number of statements to the press.
• These old media strategies don’t seem to be working, with news outlets that are part of the royal rota reporting critically on the manipulated image.

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

• This phenomenon has caught the attention of many who realized that the horse-face skirt craze was expanding to overseas markets thanks to this unique cultural symbol.
• Far from being photoshoot prop, wearing the horse-face skirt has become almost de rigueur among many Chinese celebrities and influencers for various international social occasions.
• In the current trend of traditional Chinese clothing revival, how has the horse-face skirt stood out to become the most prominent garment?
• "Many young people believe that the horse-face skirt is not just a fashion item, but also a cultural symbol.

• EDO , the TV outcomes company, released today a ranking of the most effective primetime programs of 2023 across English- and Spanish-language media.
• The top 10 primetime broadcast programs accounted for six different genres, including comedy & variety, drama, documentary, and game shows.
• Yellowstone (CBS) and 1883: A Yellowstone Origin Story (Paramount Network) emerged as two of the most effective programs for advertisers.
• At EDO, we validate savvy media buying and effective messaging with the market’s most trustworthy predictive outcomes data.