IRL

Sanrio® Kicks Off Hello Kitty’s 50th Anniversary Celebration

Retrieved on: 
Thursday, February 22, 2024

Hello Kitty, the beloved pop culture icon who inspires happiness around the world, is kicking off a year of festivities in honor of her 50th anniversary.

Key Points: 
  • Hello Kitty, the beloved pop culture icon who inspires happiness around the world, is kicking off a year of festivities in honor of her 50th anniversary.
  • View the full release here: https://www.businesswire.com/news/home/20240222929408/en/
    2024 Marks Hello Kitty's 50th Anniversary!
  • To stay in the loop on all of the anniversary fun, visit Hello Kitty’s 50th anniversary site here , and follow @sanrio on Facebook , Instagram , Twitter , TikTok and Pinterest .
  • Follow @hellokitty on Facebook , Instagram , Twitter , TikTok , Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel .

Deeplocal Announces Two Executive Promotions: Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer – Doubling Down on Physical Experiences in a Digitally Dominated World

Retrieved on: 
Tuesday, February 20, 2024

Award-winning creative technology and experience design agency Deeplocal has promoted Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer, effective immediately.

Key Points: 
  • Award-winning creative technology and experience design agency Deeplocal has promoted Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer, effective immediately.
  • Under their leadership, Deeplocal will continue to invent and deliver innovative, tangible, human-first experiences for brands around the world.
  • In addition, they will oversee an expansion of the agency’s research and development practice as well as expanding its client roster.
  • Amidst rapid technological advancements, polycrisis, economic uncertainty, and evolving consumer expectations, Deeplocal is steadfast in its commitment to building physical world experiences that promote playfulness, evoke joy, and drive meaningful connections.

AMP EMERGES AS AN IMPACT AGENT IN A NEW ERA OF INTEGRATED MARKETING EXCELLENCE

Retrieved on: 
Thursday, March 7, 2024

BOSTON, March 7, 2024 /PRNewswire/ -- Advantage Solutions announced today the unification of AMP Agency, Upshot, Hatch, Genome and SmallTalk to create a new integrated marketing agency that will operate as Amp. As a unified agency, Amp aims to redefine the marketing landscape through this transformation by delivering world-class services with a renewed vision to catalyze brand momentum through creativity, data, media, technology and experiences.

Key Points: 
  • BOSTON, March 7, 2024 /PRNewswire/ -- Advantage Solutions announced today the unification of AMP Agency, Upshot, Hatch, Genome and SmallTalk to create a new integrated marketing agency that will operate as Amp.
  • The newly enhanced Amp combines digital marketing, brand creative and design, content production, performance media and digital product capabilities.
  • Amp is poised to forge more meaningful connections between brands and their audiences, seamlessly connecting digital and physical touchpoints across the entire marketing funnel.
  • A refreshed Amp logo symbolizes the merger, mirroring the agency's forward-thinking ethos and commitment to dynamically impacting the creative marketing industry.

Jones Soda teams up with Prime Video, Kilter Films and Bethesda Game Studios for Limited Edition "Nuka-Cola Victory" SPECIAL RELEASE Craft Soda to Celebrate the New Fallout® Series

Retrieved on: 
Friday, March 1, 2024

SEATTLE, March 1, 2024 /PRNewswire/ --   Jones Soda Co. (CSE: JSDA, OTCQB: JSDA), the original craft soda known for its great taste and user-submitted photo labels, today announced Fallout Nuka-Cola "Victory," a new SPECIAL RELEASE flavor in their rotating series in collaboration with Prime Video, Kilter Films and Bethesda Game Studios.

Key Points: 
  • Nuka-Cola Victory is inspired by the enormous fan demand for a flavor true to the video game series Fallout from Bethesda Game Studios.
  • Previously, Jones has partnered on a limited run of Nuka-Cola "Quantum" craft soda, an in-real-life (IRL) beverage based on the Fallout 4 game release.
  • Athena Wickham of Kilter Films also executive produces along with Todd Howard for Bethesda Game Studios and James Altman for Bethesda Softworks.
  • Amazon MGM Studios and Kilter Films produce in association with Bethesda Game Studios and Bethesda Softworks.

SEA & SHORELINE LEADS INDIAN RIVER LAGOON RESTORATION WITH 16 PROJECTS AND A NEW DEDICATED SEAGRASS NURSERY

Retrieved on: 
Friday, March 1, 2024

For years, there have been concerns about declining water quality in the IRL caused by multiple factors including development, septic systems, stormwater runoff, and warming temperatures from climate change.

Key Points: 
  • For years, there have been concerns about declining water quality in the IRL caused by multiple factors including development, septic systems, stormwater runoff, and warming temperatures from climate change.
  • Sea & Shoreline received funding from the IRL Council and Indian River Lagoon National Estuary Program (IRLNEP) to expand the IRL seagrass nursery network and implement pilot-scale seagrass restoration projects.
  • Under this funding initiative, Sea & Shoreline partnered with IRLNEP and Hubbs-SeaWorld Research Institute to create the nursery to ensure that a continual source of plant stock would be available for seagrass restoration projects in the IRL.
  • According to IRL Basin Management Action Plans, "The ROI from achieving water quality and seagrass restoration goals is 33:1."

IPX Unveiled Its First PFP Project 'WADESIDE', Elevating the Dynamics Between Authentic IP Activities and NFT Value Growth

Retrieved on: 
Tuesday, February 27, 2024

Despite the volatile market conditions, the NFT prices have steadily increased, reaching approximately 240 times the initial minting price as of January.

Key Points: 
  • Despite the volatile market conditions, the NFT prices have steadily increased, reaching approximately 240 times the initial minting price as of January.
  • IPX's commitment to sustained and authentic IP activities has demonstrated a correlation with the surge in NFT values, even during the 'crypto winter'.
  • The "WADESIDE" project, created based on the digital artist IP WADE on the Ethereum blockchain, introduces a total of 13,333 profile pictures (PFP) NFTs sequentially.
  • said an IPX official, "WADESIDE is a unique project that benefits fans who recognize the value of WADE as an artist.

Spin Master Reveals 2024 Top Toy Trends - Jam Packed with Innovation, Imagination, and a Dash of Magic

Retrieved on: 
Tuesday, February 20, 2024

With a deep understanding of play, Spin Master rounds up its five top toy trends and a portfolio of new launches that reimagine everyday play.

Key Points: 
  • With a deep understanding of play, Spin Master rounds up its five top toy trends and a portfolio of new launches that reimagine everyday play.
  • These must-haves, keep forever or hand-me-down-worthy items sustain the fun, extending the product lifecycle while preserving play for future generations.
  • Featuring authentic details kids can go on action -packed missions and recreate iconic scenes from the show with the pups in their signature vehicle.
  • (Fall 2024; $39.99; Age 3+)
    o This Fall, Spin Master will deliver hands-on play to Ms. Rachel's avid fanbase of babies, toddlers and parents.

Yambo Revolutionizes Interactive Marketing with Groundbreaking Gaming Patent

Retrieved on: 
Friday, February 9, 2024

Leveraging its patent portfolio, Yambo aims to integrate Apple's visionary approach to virtual reality (VR) and OpenAI’s ambition for artificial intelligence (AI) in gamification, delivering unparalleled interactive experiences to consumers worldwide.

Key Points: 
  • Leveraging its patent portfolio, Yambo aims to integrate Apple's visionary approach to virtual reality (VR) and OpenAI’s ambition for artificial intelligence (AI) in gamification, delivering unparalleled interactive experiences to consumers worldwide.
  • "At Yambo, we believe in pushing the boundaries of what is possible," says Mike Onghai, CEO of Yambo.
  • With its disruptive approach and cutting-edge technology, Yambo is not just participating in the evolution of interactive marketing; it is leading it.
  • For more information about Yambo and its revolutionary approach to interactive marketing, please visit https://www.yambo.com

Emoji Can't Hug, But Real Friends Can: New Study by Ingka Centres Unveils Gen Zs Still Believe in the Power of In-Person Connection

Retrieved on: 
Tuesday, February 6, 2024

One of the many surprising findings is that 66% of Gen Zs prefer connecting with friends IRL (In Real Life), rather than meeting up and socialising online.

Key Points: 
  • One of the many surprising findings is that 66% of Gen Zs prefer connecting with friends IRL (In Real Life), rather than meeting up and socialising online.
  • Regardless of the digital savviness, they believe time spent together in person can help build trust (65%) and lead to more quality time (66%).
  • Top activities Gen Zs love out of home include board games (18%), DIY (15%) and arts & crafts (12%).
  • Whether they're hanging out with friends or making new ones, there's a real wish for spaces that are inclusive, welcoming and playful.

Emoji Can't Hug, But Real Friends Can: New Study by Ingka Centres Unveils Gen Zs Still Believe in the Power of In-Person Connection

Retrieved on: 
Tuesday, February 6, 2024

One of the many surprising findings is that 66% of Gen Zs prefer connecting with friends IRL (In Real Life), rather than meeting up and socialising online.

Key Points: 
  • One of the many surprising findings is that 66% of Gen Zs prefer connecting with friends IRL (In Real Life), rather than meeting up and socialising online.
  • Regardless of the digital savviness, they believe time spent together in person can help build trust (65%) and lead to more quality time (66%).
  • Top activities Gen Zs love out of home include board games (18%), DIY (15%) and arts & crafts (12%).
  • Whether they're hanging out with friends or making new ones, there's a real wish for spaces that are inclusive, welcoming and playful.