Nexstar Names Jamie Calandruccio as Executive Vice President of Platform Monetization & Strategy
Nexstar Media Group, Inc. (NXST: Nasdaq) today announced the appointment of Jamie Calandruccio as Executive Vice President of Platform Monetization & Strategy, responsible for developing Nexstar’s revenue management strategy for ad sales, optimizing the company’s advertising inventory, and strengthening its programmatic business.
- Nexstar Media Group, Inc. (NXST: Nasdaq) today announced the appointment of Jamie Calandruccio as Executive Vice President of Platform Monetization & Strategy, responsible for developing Nexstar’s revenue management strategy for ad sales, optimizing the company’s advertising inventory, and strengthening its programmatic business.
- In this newly created role, Ms. Calandruccio will work closely with Nexstar’s sales team to increase revenue and serve client needs through informed, data-driven decisions, and strategic inventory analytics.
- Ms. Calandruccio will begin her new duties immediately and report to Nexstar’s Executive Vice President and Chief Revenue Officer, Michael Strober.
- Ms. Calandruccio and her team also created Operative’s positioning and messaging strategies, along with supporting collateral designed to drive revenue growth.