MVPD

Super Bowl Sunday Sets Records, Streaming Climbs to Six-Month High, according to Nielsen's February 2024 Report of The Gauge™

Retrieved on: 
Tuesday, March 19, 2024
NBA All-Star Game, TruTV, The Roku Channel, Growth, Netflix, Sport, Cable, NCIS, Pluto TV, History, Saturday Night, WJZ, News, Grey's Anatomy, Roku, MVPD, Super Bowl, TNT, CBS, TBS, FBI, FAST, NBA, Linearity, Grammy Awards, Television

due in part to carrying a livestream of CBS' Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by Halo.

Key Points: 
  • due in part to carrying a livestream of CBS' Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by Halo.
  • On Super Bowl Sunday, however, the broadcast category made up over 43% of total TV usage, led by Super Bowl LVIII on CBS which generated nearly 30 billion viewing minutes alone.
  • Linear (live TV) streaming via MVPD and vMVPD apps represented 6.2% of total television usage in February.
  • Linear streaming is included in the appropriate broadcast or cable category, and is not included in the streaming category.

Gray Television Surpasses Major Retrans Renewal Milestone with No Consumer Disruptions

Retrieved on: 
Monday, March 4, 2024
News, Investment, Television, MVPD, Sport

Gray Television, Inc. is a multimedia company headquartered in Atlanta, Georgia.

Key Points: 
  • Gray Television, Inc. is a multimedia company headquartered in Atlanta, Georgia.
  • Gray is the nation’s largest owner of top-rated local television stations and digital assets in the United States.
  • Its television stations serve 114 television markets that collectively reach approximately 36 percent of US television households.
  • This portfolio includes 79 markets with the top-rated television station and 102 markets with the first and/or second highest rated television station.

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

Retrieved on: 
Thursday, February 29, 2024
Hardware, Content Marketing, Technology, Marketing, Advertising, Communications, TV and Radio, Other Technology, Media, Telecommunications, Software, Entertainment, Digital Marketing, Networks, Internet, Mobile, Wireless, Janus, Best practice, Christian nationalism, Coalition, Addressable, MVPD, Linearity, Growth, Chairperson, CTV, Ecosystem, IP, CIMM, Research

One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in increased campaign reach.

Key Points: 
  • One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in increased campaign reach.
  • Incorporating addressable TV advertising into a brand’s media mix consistently garners about 40% reach, regardless of a marketer’s target audience penetration.
  • The two firms also conducted an in-depth analysis of 145 addressable TV ad campaigns, which measured the reach and frequency of both linear TV and addressable advertising.
  • Addressable delivers incremental reach to both large and small linear campaigns: Addressable TV adds incremental reach when linear reach begins to plateau, making it more cost efficient.

TV Viewing Hits Four-Year High in January, including Most-Streamed Day in History, according to Nielsen's Report of The Gauge™

Retrieved on: 
Tuesday, February 20, 2024
Amazon Prime Video, Netflix, Television, MVPD, Linearity, Growth, Overalls, Fox News, College Football Playoff, Nielsen, History, NBC, News, ESPN, Fool Me Once, NFL, New Year's

January 2024 registered 9 of the top 10 most-streamed days ever, including the most-streamed day in history on Jan. 13.

Key Points: 
  • January 2024 registered 9 of the top 10 most-streamed days ever, including the most-streamed day in history on Jan. 13.
  • Yearly TV usage is typically at its peak in January, and this month, total viewing climbed 3.7% versus December.
  • Sports viewing had the greatest impact on the category, notching a 36% monthly viewing increase to account for 28% of all broadcast viewing.
  • Cable viewing increased 2.7% over December, but fell to 27.9% of TV due to the larger increase of overall TV usage.

DISH MEDIA ADOPTS UNIFIED ID 2.0, ENHANCING FIRST-PARTY DATA AUDIENCES FOR ADVERTISERS ACROSS DISH TV AND SLING TV

Retrieved on: 
Tuesday, January 30, 2024
OTT, Advertising, Partnership, DISH TV, Ecosystem, The Trade Desk, Unified, CTV, MVPD, ID, Sling TV, Television

DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.

Key Points: 
  • DISH TV leads as the first major cable provider to adopt Unified ID 2.0, with SLING TV now the largest vMVPD to enable this unique identification solution.
  • "Over the past decade we have invested heavily in harnessing the power of our first party data," said Kevin Arrix, senior vice president, DISH Media.
  • The adoption of UID2 across Sling TV and DISH Connected™ enables advertisers to build their media buys around DISH Media's valuable first-party data.
  • For more information about Unified ID 2.0, please visit the Unified ID solution site .

Fubo Launches AI-Generated “Instant Headlines” From Live News Programs, a First-of-its-Kind Feature for Live TV

Retrieved on: 
Thursday, January 25, 2024
Technology, General Sports, Sports, Entertainment, Telecommunications, Audio, Video, General Entertainment, TV and Radio, Internet, VOD, Gandler, News, Amazon Fire TV, Sport, Android TV, Atmosphere, MVPD, Mobile phone

FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, today launched Instant Headlines, a pioneering beta feature that generates contextual news topics as they are reported live on air.

Key Points: 
  • FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, today launched Instant Headlines, a pioneering beta feature that generates contextual news topics as they are reported live on air.
  • From there, the user can click on the channel tile to watch the live segment.
  • Fubo delivers approximately 150,000 new content assets to consumers every day, both live and VOD, across sports, news and entertainment.
  • “Fubo continuously pushes the boundaries of innovation, delivering to consumers market defining product features optimized for live TV streaming,” said David Gandler, co-founder and CEO, Fubo.

Diamond Sports Group Enters into Restructuring Support Agreement that Provides Framework for Comprehensive Reorganization Plan to Emerge from Chapter 11 as a Going Concern

Retrieved on: 
Wednesday, January 17, 2024
Technology, General Sports, Sports, Telecommunications, MLB, NBA, Diamond Sports Group, Bankruptcy, RSA, Amazon Prime Video, DTC, United States bankruptcy court, MVPD, NHL

The proceeds of this financing will be used to support Diamond’s operations as the Company finalizes a comprehensive reorganization plan and to repay $350 million of Diamond’s existing first lien indebtedness to facilitate the restructuring.

Key Points: 
  • The proceeds of this financing will be used to support Diamond’s operations as the Company finalizes a comprehensive reorganization plan and to repay $350 million of Diamond’s existing first lien indebtedness to facilitate the restructuring.
  • In addition, Diamond’s key creditors have reached agreement on financial terms and a go-forward capital structure that will be the foundation of the reorganization plan to facilitate Diamond’s emergence from bankruptcy as a going concern.
  • Under the RSA, the proceeds from the Sinclair settlement will be used to support the reorganization plan and fund distributions to certain creditors.
  • Additional information regarding Diamond’s Chapter 11 cases, including court filings and information about the claims process are available at https://cases.ra.kroll.com/DSG .

December TV Usage Climbs, Tallies Five Days with Over 100 Billion Viewing Minutes, according to Nielsen's Report of The Gauge™

Retrieved on: 
Tuesday, January 16, 2024
Nielsen, Overalls, Television, ABC, NCAA, Super Bowl, Netflix, Sport, New Year's, Linearity, Tubi, MVPD, Dallas Cowboys, NFL, ESPN, Detroit Lions, Growth

Five days recorded over 100 billion TV viewing minutes, including the second-highest daily total in 2023 occurring on December 31 (behind Super Bowl Sunday on February 12) with over 105 billion minutes.

Key Points: 
  • Five days recorded over 100 billion TV viewing minutes, including the second-highest daily total in 2023 occurring on December 31 (behind Super Bowl Sunday on February 12) with over 105 billion minutes.
  • Following four consecutive months of growth (August through November), broadcast viewing decreased 4.3% from November, which brought the category to a 23.5% share of TV usage (-1.5 pts.).
  • Cable viewing climbed another 1.3% this month, but due to the larger increase of overall TV usage, cable gave up 0.1 share point to finish at 28.2% of total TV usage.
  • Additional streaming platform and content highlights in December include:
    Tubi exhibited a 6.6% bump in viewing to maintain 1.4% of TV usage.

Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market

Retrieved on: 
Monday, January 8, 2024
VAB, Samba TV, UGC, Partnership, Data, MVPD, Video, SAN, Video game

“This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.

Key Points: 
  • “This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.
  • By combining Samba TV’s robust viewership data with HyphaMetrics’ patented and proprietary artificial intelligence-fueled panel data, the advertising industry will gain unprecedented access to a unified dataset, offering census-level data with person-level granularity.
  • The cross-validated dataset can be leveraged across the media marketplace to activate interoperability, thereby increasing flexibility and utility of existing data.
  • Together with Samba TV, we are making this a reality.”

Thanksgiving Holiday Provides Boost to TV Viewing Levels in November, according to Nielsen's Report of The Gauge™

Retrieved on: 
Tuesday, December 19, 2023
Cable, Bluey, Linearity, Light, Netflix, Sport, Growth, Television, Overalls, MVPD, Nielsen, Grey's Anatomy

Overall TV usage in November was up 5.7% compared with October, primarily driven by the week of Thanksgiving (11/20/23 - 11/26/23), when viewing levels peaked and measured over 14% higher than the previous month.

Key Points: 
  • Overall TV usage in November was up 5.7% compared with October, primarily driven by the week of Thanksgiving (11/20/23 - 11/26/23), when viewing levels peaked and measured over 14% higher than the previous month.
  • Month-over-month, broadcast usage was up 7% in November, largely propelled by the week of Thanksgiving when usage jumped 18.4%.
  • Similar to broadcast, streaming usage peaked during the holiday week when viewing jumped over 10% compared with October levels.
  • that was driven largely by football coverage and the Macy's Thanksgiving Day Parade, leading it to a platform-high 1.3% of TV.