The Trust Project Asks People to "#CheckThe8" to Be Sure News is Trustworthy
PACIFICA, Calif., Jan. 16, 2024 /PRNewswire/ -- As both everyday people and politicians look ahead to major elections around the world with hope and concern, the Trust Project® is expanding its nonpartisan #CheckThe8 campaign to bring people together in fighting the falsehoods that deceive, divide, and undermine democracy.
- "The Trust Indicators allow people to apply their own priorities while also using a consistent, global standard of transparency."
- The ad and social media campaign uses compelling images to invite attention to the 8 Trust Indicators, a proven system that enables anyone to easily assess the trustworthiness of their news sources.
- "The #CheckThe8 campaign invites people to embrace their own role in democracy and help others recognize when they can trust news - and when they cannot," said Sally Lehrman, founder and CEO of the Trust Project.
- The ad campaign, running in 14 countries across Latin America, Europe and elsewhere, points people to a learning page with the Trust Indicators.