NYFW

Vivienne Tam Selects Vatom As Strategic Partner to Bring the Metaverse to New York Fashion Week

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Monday, February 13, 2023
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NEW YORK, Feb. 13, 2023 /PRNewswire/ -- Vivienne Tam, a leading international fashion brand, announced the selection of Vatom, as their strategic partner to bring to life an immersive Metaverse experience at New York Fashion Week. The collaboration between Vivienne Tam and Vatom brought both in-person and virtual attendees together for a global event at the cutting edge of technology and fashion.

Key Points: 
  • NEW YORK, Feb. 13, 2023 /PRNewswire/ -- Vivienne Tam, a leading international fashion brand, announced the selection of Vatom, as their strategic partner to bring to life an immersive Metaverse experience at New York Fashion Week.
  • The collaboration between Vivienne Tam and Vatom brought both in-person and virtual attendees together for a global event at the cutting edge of technology and fashion.
  • "Vivienne Tam is a visionary in the fashion world widely recognized for her pioneering digital Web3 strategy," said Eric Pulier, CEO of Vatom.
  • The invitation-only, private Vivienne Tam FW23 runway show occurred on Sunday, February 12, 2023 in New York City and on the Vatom platform.

DXV Partners with Christian Siriano to Debut Exclusive Bathroom Essentials During New York Fashion Week Fall-Winter 2023

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Thursday, February 9, 2023
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PISCATAWAY, N.J., Feb. 9, 2023 /PRNewswire/ -- Luxury kitchen and bathroom brand, DXV, today announced its partnership with iconic American fashion designer, Christian Siriano. Inspired by DXV's Belshire Collection, Siriano designed a limited-edition luxury bathrobe and hand towel set that honors the opulence and glamour of the nostalgic 1920s Golden Era. In celebration of this partnership, Siriano's models will be wearing the bathrobes backstage at his hotly anticipated New York Fashion Week Fall-Winter 2023 (NYFW) show.

Key Points: 
  • PISCATAWAY, N.J., Feb. 9, 2023 /PRNewswire/ -- Luxury kitchen and bathroom brand, DXV , today announced its partnership with iconic American fashion designer, Christian Siriano .
  • In celebration of this partnership, Siriano's models will be wearing the bathrobes backstage at his hotly anticipated New York Fashion Week Fall-Winter 2023 (NYFW) show.
  • Siriano was first introduced to DXV when renovating the primary bathroom of his 279-year-old Easton Connecticut home.
  • We can't wait to showcase this exclusive collection at New York Fashion Week and celebrate the beauty of bridging two design worlds."

RAKUTEN DEBUTS BIG GAME CAMPAIGN "NOT SO CLUELESS" STARRING ALICIA SILVERSTONE AS SHOPPING ICON CHER HOROWITZ

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Monday, February 6, 2023
Jeep, Life, New York Fashion Week, Reunion, Human, Communication, CFDA, Super Bowl XLVI, Senior, Atmosphere, Cashback, Super Bowl, Culture, Show, Rakuten, Big Game, Paramount Pictures, NYFW, Edit, Marketing, Rakuten.com, Partnership, Rodeo Drive, SAN, Creative, Fashion week, Amber, Love, Silverstone, Film industry, Siriano, Clueless, Photography

SAN FRANCISCO, Feb. 6, 2023 /PRNewswire/ -- Rakuten, the leading shopping platform that offers Cash Back and rewards, unveiled its 2023 Big Game campaign, "Not So Clueless," featuring actress Alicia Silverstone reprising the iconic Cher Horowitz role. Bringing one of the most beloved '90s characters back to life, the 30-second spot from Rakuten's campaign will air during the first quarter of the Big Game on Sunday, February 12.

Key Points: 
  • The campaign taps into nostalgia for 1990's pop culture including a reunion between Clueless castmates Silverstone and Elisa Donovan.
  • The Big Game spot opens with Cher and Amber debating whether "fiscally responsible shopping" is an oxymoron.
  • Cher ultimately wins the war of words with debate points highlighting the ease of earning Cash Back when shopping with Rakuten.
  • "As we set out to make our second Super Bowl campaign, we knew we needed a big breakthrough idea that telegraphed shopping.

Lovesac Merges Street Style and Total Comfort with Exclusive Anti Social Social Club Collaboration

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Thursday, December 1, 2022
Furniture, Heel, SAC, NYFW, Multimedia, Anti Social Social Club, Blueprint: Design Your Life, Sauk people, United States Patent and Trademark Office, Life, Philosophy, Holiday, Hoodie, Patent, MOST, Furniture Today, WORLD, LOVE, AND, Nightclub, Video game console, Retail, LoveSac, Serendipity, Marketing

STAMFORD, Conn., Dec. 1, 2022 /PRNewswire/ -- Lovesac, the omni-channel home brand best known for its Sactionals, The World's Most Adaptable Couch, Sacs, The World's Most Comfortable Seat, and innovative StealthTech Sound + Charge System, has partnered with Los Angeles-based streetwear brand Anti Social Social Club to bring an exclusive holiday collaboration to U.S. consumers. Available on December 3rd, the Lovesac x Anti Social Social Club bundle features a custom hoodie, a t-shirt, a matching Lovesac Sac Cover, and Sac Insert for those looking to upgrade their style both on the street and at home this holiday season.

Key Points: 
  • Available on December 3rd, the Lovesac x Anti Social Social Club bundle features a custom hoodie, a t-shirt, a matching Lovesac Sac Cover, and Sac Insert for those looking to upgrade their style both on the street and at home this holiday season.
  • We celebrate the artistry and aesthetic embodied by high fashion and street style," said Shawn Nelson, Lovesac Founder and CEO.
  • "Similar to Lovesac, the Anti Social Social Club prioritizes the customer by pairing high quality products with bold design.
  • The Lovesac x Anti Social Social Club Sac Covers are made from a soft yet durable velvet that is machine washable.

Donner Guitars Brings Dynamic and Innovative Designs to Music Lovers

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Monday, October 3, 2022
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NEW YORK, Oct. 3, 2022 /PRNewswire/ -- With a focus on the manufacturing of innovative and high-quality musical instruments, Donner recently made its debut appearance at New York Fashion Week with the Seeker Series DST-400 and DST-152 electric guitars. As an emerging brand, the event was an opportunity to showcase its world-class products to creative professionals and connect with music lovers in fashion and style.

Key Points: 
  • As an emerging brand, the event was an opportunity to showcase its world-class products to creative professionals and connect with music lovers in fashion and style.
  • Donner made its very first appearance at NYFW teaming up with rebellious brand Privacy Policy during a peace and love-themed runway show titled 'Noah's Ark.'
  • Since 2012, Donner has been committed to creating innovative, enjoyable and aesthetically pleasing musical instruments for both entry-level and advanced musicians.
  • Relying on a strong R&D team, Donner's musical instruments deliver the reflections, ideas and values of the musician.

Wrangler® Introduces Denim Collection Designed by Grammy Award-Winning Musician Leon Bridges

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Wednesday, September 28, 2022
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Wrangler, one of Americas most recognized denim labels, has announced the continuation of the brands collaboration with Mr. Wrangler, Grammy award-winning recording artist, Leon Bridges.

Key Points: 
  • Wrangler, one of Americas most recognized denim labels, has announced the continuation of the brands collaboration with Mr. Wrangler, Grammy award-winning recording artist, Leon Bridges.
  • In celebration of Wranglers 75th anniversary, the Leon Bridges x Wrangler Collection is a nod to silhouettes from the brands iconic archives and Bridges personal soulful style.
  • View the full release here: https://www.businesswire.com/news/home/20220928005251/en/
    In celebration of Wranglers 75th anniversary, the Leon Bridges x Wrangler Collection is a nod to silhouettes from the brands iconic archives and Bridges personal soulful style.
  • My music journey began while wearing vintage Wrangler, so I am excited to be able to collaborate with them on this exclusive collection, says Bridges.

Advocates for Sustainability in Fashion Walk the Talk with Eye-Catching Color During New York Fashion Week

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Sunday, September 25, 2022
Fashion Institute of Design & Merchandising, Culture, Individual, NYFW, Blog, Social media, Creativity, Michael Levine, Fashion, FIDM, Facebook, New York Fashion Week, Explosion, Remake, TikTok, Marketing, Leg, Color, Social media marketing, Nordstrom, Instagram

LOS ANGELES, Sept. 24, 2022 /PRNewswire-PRWeb/ -- With explosions of color mimicking Mother Nature herself, the sustainably fashioned creations of Fashion Institute of Design and Merchandising (FIDM) student Andres Guerra were brought to life by multimedia influencer Lexy Silverstein, who wore the designs during New York Fashion Week. Silverstein attended the world's biggest fashion event for emerging designers to feature brands investing in sustainability. Silverstein attracted much of the lens time herself with Guerra's creations, which were sourced from some materials that would have otherwise gone into a landfill.

Key Points: 
  • Silverstein attended the world's biggest fashion event for emerging designers to feature brands investing in sustainability.
  • "What better place than NYFW to show that sustainability can and must be a core value in fashion?"
  • Lexy is currently studying fashion merchandising and marketing at Fashion Institute of Design and Merchandising FIDM ) in Los Angeles.
  • Lexy writes about sustainable fashion on her blog, eLEXYfy.com and interviews influencers, designers and advocates about this important topic on her podcast, eLEXYfy, The Place for Fashion .

Lulu et Gigi Couture Launches the Prêt-à-Porter Collection & Sets the Trend with a New Experience for NYFW Runway Shows

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Wednesday, September 21, 2022
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NEW YORK, Sept. 21, 2022 /PRNewswire/ -- Lulu et Gigi, a world-renowned children's couture brand, is pleased to announce the launch of the Prêt-à-Porter Collection, displayed at the MissLulu NYFW Runway Show 2022 at Bethesda Terrace in Central Park, NY, via Flashmob experience. Feminine, ethereal, and divine is the new breathtaking prêt-à-porter collection. The brand is exploring a new avenue to fill the niche with more high-end ready-to-wear pieces.

Key Points: 
  • NEW YORK, Sept. 21, 2022 /PRNewswire/ -- Lulu et Gigi, a world-renowned children's couture brand, is pleased to announce the launch of the Prt--Porter Collection, displayed at the MissLulu NYFW Runway Show 2022 at Bethesda Terrace in Central Park, NY, via Flashmob experience.
  • The flashmob reminded us of Bill Wasik's eight shows in 2003, cultural critic and former editor of Harper's Magazine.
  • Clients like Francesca Capaldi, Ava Killer, & Ariana Greenblatt have showcased the red carpets w/ Lulu et Gigi.
  • Simplicity in all its splendor, an homage to Classic French Couture with a modern-day twist, is what makes every Lulu et Gigi garment an actual work of art.

Luxlock Moves Designers Beyond the Runway with Unlockable Phygital NFTs During Fashion Week

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Friday, September 16, 2022
Red Velvet (group), Adoption, Genesis, Culture, Woman, Individual, DL, NFT, NYFW, Internet, Collection, Dream, Partnership, Solar energy, Modernism, Commerce, Sodium metasilicate, History, CEO, New York Fashion Week, Technology, Female, Collectable, Non-fungible token, Music, For Her, Globe, Blockchain, Cryptocurrency

Creativo blends the world of art, technology, and finance to create explosive events that merge specialty ecosystems into impactful communities.

Key Points: 
  • Creativo blends the world of art, technology, and finance to create explosive events that merge specialty ecosystems into impactful communities.
  • Reimagining the role of a fashion designer that led Emily Burnett to reinvent her purpose with the launch of MetaBurnett.
  • She's taking a technology-firststance on commerce and connecting with consumers through various web3 applications, like metaverse wearable twin NFTs.
  • Artists, designers, and technologists alike are embracing non-fungible tokens as a modern medium to future-proofing fashion," says Casey Golden, Founder of Luxlock.

DONNER ELECTRIC GUITARS BROUGHT '90s ROCK VIBE TO PRIVATE POLICY NYFW SHOW

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Thursday, September 15, 2022
Cream, Haze, Amber, Forbes China Celebrity 100, Love, Finger, NYFW, Henrik Otto Donner, Sunburst, View, Partnership, New York Fashion Week, Black, CFDA, Collection, Human, Music, Donner, Attitude, Awareness, Amazon, Multimedia, Fashion Group International, HSS, Color, Nightclub

NEW YORK, Sept. 15, 2022 /PRNewswire/ -- Donner, a leading manufacturer of innovative and feature-rich musical instruments, made its NYFW debut when it teamed with Private Policy to feature Donner's electric guitars during the New York-based brand's New York Fashion Week runway show on September 10. With the title "Noah's Ark," which emphasized the importance of peace and love, Private Policy's latest collection was paired with Donner's DST-400 Seeker Series Electric Guitars and its DST-152 Seeker Series Electric Guitars, and were held by the models as they walked down the Spring Summer 2023 runway. The NYFW event also featured Donner's musical instruments in the form of a band setup, including the DJP-1000 Semi Hollow Jazz Guitar with vintage sunburn finish and the HUSH-I Silent Guitar with revolutionary design. This is the first time a musical instrument brand has been featured at New York Fashion Week.

Key Points: 
  • "We were so honored to team with Private Policy on their NYFW show," said Amber Xu, senior marketing manager for Donner.
  • "Private Policy is a young, inventive and passionate brand, just like Donner, which made this partnership seamless."
  • On the runway, Donner's DST-400 Seeker Series Electric Guitar and DST-152 Seeker Series Electric Guitar completed two of the looks.
  • Judging from the way his fingers effortlessly strummed the guitar strings, it's clear that Donner is equal parts style and substance just like Private Policy.