New DISQO Insights: Customer Experience More Effective Than Influencers In Driving Social Shopping
“With the 2024 holiday shopping season entering full force, brands need effective strategies to harness social media’s diverse audiences and undeniable engagement power,” said David Grabert, VP of Brand & Communications, DISQO.
- “With the 2024 holiday shopping season entering full force, brands need effective strategies to harness social media’s diverse audiences and undeniable engagement power,” said David Grabert, VP of Brand & Communications, DISQO.
- “We’re not just talking about digital natives, like Gen Z, but also older generations who are now also buying within social media.
- Consumers report product reviews (28%), discounts (24%), and trustworthiness of sellers (22%) as the top considerations in social media sales.
- More Millennial and GenX consumers, 45% and 39% respectively, reported shopping in-app ecommerce activity on social media than GenZers (37%).