Brand community

New DISQO Insights: Customer Experience More Effective Than Influencers In Driving Social Shopping

Retrieved on: 
Wednesday, November 15, 2023

“With the 2024 holiday shopping season entering full force, brands need effective strategies to harness social media’s diverse audiences and undeniable engagement power,” said David Grabert, VP of Brand & Communications, DISQO.

Key Points: 
  • “With the 2024 holiday shopping season entering full force, brands need effective strategies to harness social media’s diverse audiences and undeniable engagement power,” said David Grabert, VP of Brand & Communications, DISQO.
  • “We’re not just talking about digital natives, like Gen Z, but also older generations who are now also buying within social media.
  • Consumers report product reviews (28%), discounts (24%), and trustworthiness of sellers (22%) as the top considerations in social media sales.
  • More Millennial and GenX consumers, 45% and 39% respectively, reported shopping in-app ecommerce activity on social media than GenZers (37%).

Kraft Heinz’s MiO Provides ‘Insurance’ to Compensate for Unwanted Side Effects of Traditional Energy Drinks

Retrieved on: 
Wednesday, December 6, 2023

As finals approach and students are cramming for exams, they are at higher risk of experiencing these unwelcomed side effects.

Key Points: 
  • As finals approach and students are cramming for exams, they are at higher risk of experiencing these unwelcomed side effects.
  • View the full release here: https://www.businesswire.com/news/home/20231206179732/en/
    Kraft Heinz’s MiO Provides ‘Insurance’ to Compensate for Unwanted Side Effects of Traditional Energy Drinks (Photo: Business Wire)
    MiO, the creator of the liquid concentrate category, is offering a solution with “Energy Drink Insurance,” addressing the pitfalls of traditional energy drinks head-on by compensating for damages caused by competitors.
  • Starting today, participants can submit a claim to EnergyDrinkInsurance.com by describing their experience with energy drinks and the unwanted side effects it caused.
  • To learn more about MiO “Energy Drink Insurance” and to follow the latest news from the brand, follow MiO on Instagram and TikTok.

Taco Bell at Home Answers Craving Calls from College Students on Taco Bell-less Campuses

Retrieved on: 
Tuesday, December 5, 2023

Today, Taco Bell at Home comes to the rescue with the new “Taco Bell SOS Kit,” designed to give students on these campuses the mouthwatering Taco Bell goodness they are craving, even without a restaurant nearby.

Key Points: 
  • Today, Taco Bell at Home comes to the rescue with the new “Taco Bell SOS Kit,” designed to give students on these campuses the mouthwatering Taco Bell goodness they are craving, even without a restaurant nearby.
  • The kit features the newest Taco Bell at Home essentials from Kraft Heinz for students to recreate fan-favorite menu items.
  • “The Kraft Heinz Company and Taco Bell created the Taco Bell at Home line to bring the beloved and signature sauces, shells, seasonings and more from the most popular Taco Bell menu items straight to your home,” said Megan Lang, Director of Brand Communications for Taco Bell at Home.
  • TACO BELL® is a registered trademark owned and licensed by Taco Bell Corp.

MCO Wins Financial Services and Fintech Exporter of the Year from Asia Matters

Retrieved on: 
Thursday, November 16, 2023

Global risk and compliance technology provider MCO (MyComplianceOffice) has been named Financial Services and Fintech Exporter of the Year by Asia Matters at an awards ceremony held on 15 November in Dublin.

Key Points: 
  • Global risk and compliance technology provider MCO (MyComplianceOffice) has been named Financial Services and Fintech Exporter of the Year by Asia Matters at an awards ceremony held on 15 November in Dublin.
  • Ireland’s only Asia-focused think tank, Asia Matters is focused on building business links between Asia, the EU and Ireland.
  • “Our selection as Financial Services and Fintech Exporter of the Year by Asia Matters is certainly an honor,” said MCO CEO Brian Fahey.
  • This win highlights our commitment to providing firms with innovative and purpose-built solutions to effectively manage regulatory and compliance needs.”

Ardian France evolves the composition of its Executive Board

Retrieved on: 
Tuesday, December 12, 2023

PARIS, Dec. 12, 2023 /CNW/ - The Supervisory Board of Ardian France met on Monday 11 December, to deliberate on the evolution of the composition of the Ardian France Executive Board.

Key Points: 
  • PARIS, Dec. 12, 2023 /CNW/ - The Supervisory Board of Ardian France met on Monday 11 December, to deliberate on the evolution of the composition of the Ardian France Executive Board.
  • The Supervisory Board of Ardian France has adopted the following changes:
    Mathias Burghardt, Managing Director of ARDIAN France since July 2018, has been appointed CEO of Ardian France;
    Marion Calcine has been appointed member of the Board of Ardian France.
  • From 1st January, 2024, the date on which these appointments will be effective, the Ardian France Executive Board will be composed as follows:
    François JERPHAGNON, member of the Executive Board and Managing Director;
    Mr Thibault BASQUIN, member of the Executive Board;
    Ms Stéphanie BENSIMON, member of the Executive Board;
    Ms Marion CALCINE, member of the Executive Board.
  • Thibault Basquin is a member of Ardian's Executive Committee, Executive Board member of Ardian US LLC, Executive Board member of Ardian France and Co-Head of Buyout.

Arkansas Federal Credit Union Deploys First Orion’s Branded Calling Solution to Increase the Engagement Rate with Members

Retrieved on: 
Monday, October 30, 2023

The financial institution saw an 11% increase in engagement rate while experiencing a call decline rate decrease of 21% when making outbound calls to its members.

Key Points: 
  • The financial institution saw an 11% increase in engagement rate while experiencing a call decline rate decrease of 21% when making outbound calls to its members.
  • “Arkansas Federal is dedicated to making a difference in the financial lives of our members, and being able to reach our members by phone plays a pivotal role in that commitment," said Rodney Showmar, president and chief executive officer of Arkansas Federal.
  • "By branding our calls, we confirm the authenticity of our call for our members which paves the way for more meaningful and constructive conversations.
  • After deploying First Orion’s branded calling solution, Arkansas Federal Credit Union experienced a surge in answered calls, an increase in calls lasting one minute or more, and a reduction in members rejecting their incoming calls.

New Study Finds Home Values Are 41% Higher in States with Legal Recreational Cannabis

Retrieved on: 
Wednesday, November 1, 2023

ST. LOUIS, Nov. 1, 2023 /PRNewswire/ -- Home values in states with recreational cannabis have outpaced home values in other states by $48,983 over the past decade, according to new research from Real Estate Witch, an online publication owned by Clever Real Estate that connects readers with expert real estate advice, and Leafly, a leading online cannabis discovery marketplace and resource for cannabis consumers.

Key Points: 
  • Recreational cannabis is currently legal in 23 states and Washington, D.C. Property values in those states have risen by $185,075 since 2014, compared to $136,092 in states without recreational cannabis.
  • Of the 10 states with the largest increases in home values, seven have legalized recreational cannabis.
  • Meanwhile, of the 10 states with the smallest increases in home values, nine have not legalized recreational cannabis.
  • Cities in recreational states with dispensaries have seen home values grow $168,292 since 2014, $67,359 more than the $100,933 growth in cities with legal recreational cannabis but no dispensaries.

VVV Resources Limited: Appointment of PR and IR Adviser and Mitterberg Copper Project interview

Retrieved on: 
Thursday, October 26, 2023

VVV Resources Limited (AQX: VVV) is pleased to announce it has appointed Brand Communications as Corporate and Financial PR adviser (“Brand Communications”).

Key Points: 
  • VVV Resources Limited (AQX: VVV) is pleased to announce it has appointed Brand Communications as Corporate and Financial PR adviser (“Brand Communications”).
  • The appointment follows the successful acquisition of 100 percent of the Mitterberg Copper Project in Austria, announced on 12 October 2023.
  • Brand Communications has conducted its first interview with the Company’s Executive Chairman, Jim Williams.
  • The interview can be watched at the following link:
    The Directors of the Company accept responsibility for the content of this announcement.

Leafly Celebrates 3rd Annual International Budtenders Day

Retrieved on: 
Friday, October 20, 2023

Leafly, the world's leading cannabis discovery marketplace and resource for cannabis consumers, is proud to celebrate the 3rd Annual International Budtenders Day, taking place on October 20th, 2023.

Key Points: 
  • Leafly, the world's leading cannabis discovery marketplace and resource for cannabis consumers, is proud to celebrate the 3rd Annual International Budtenders Day, taking place on October 20th, 2023.
  • Leafly’s International Budtenders Day is the only holiday that acknowledges the often overlooked workforce in the cannabis industry.
  • In celebration of this year's International Budtenders Day, Leafly conducted a nationwide survey of budtenders, giving them a platform to highlight favorite strains and flower producers from their local markets.
  • We can’t wait to highlight their favorite strains and producers, and look forward to presenting the Leafly Budtenders’ Choice 2023 Awards later this year."

FRUIT OF THE LOOM REINTRODUCES THE "FRUIT PEOPLE," ICONIC CHARACTERS FORMERLY KNOWN AS THE "FRUIT GUYS," TO SOCIAL MEDIA

Retrieved on: 
Tuesday, September 26, 2023

BOWLING GREEN, Ky., Sept. 26, 2023 /PRNewswire/ -- An Apple, Leaf, Green Grape, and Purple Grape walk into a TikTok video…no, that's not the start of a punchline, but the theme of iconic apparel brand Fruit of the Loom's new social media content launching today. The "Fruit People" will star alongside Fruit of the Loom's chief TikToker in humorous and witty videos that play off social media trends and daily life scenarios. The content will begin rolling out on Fruit of the Loom's TikTok page, @fruitoftheloom, and eventually appear on its Instagram as Reels.

Key Points: 
  • The "Fruit People" will star alongside Fruit of the Loom's chief TikToker in humorous and witty videos that play off social media trends and daily life scenarios.
  • The content will begin rolling out on Fruit of the Loom's TikTok page, @ fruitoftheloom , and eventually appear on its Instagram as Reels.
  • The brand was inspired to revive the "Fruit People" as it looks to continue meaningful relationships with customers and fans.
  • Since then, generations still recall seeing the "Fruit Guys" and they have taken on a life of their own in Halloween costumes and social media.