NBCU

Anastasia Nyrkovskaya Named Chief Executive Officer of Fortune Media

Retrieved on: 
Tuesday, April 9, 2024
Incoming, Meredith Corporation, KPMG, Growth, NBCU, Time Inc., The Weather Channel, NBCUniversal, Journalism

NEW YORK, April 9, 2024 /PRNewswire/ -- Fortune Media has named Anastasia Nyrkovskaya as the new Chief Executive Officer, becoming the first woman to lead the storied media brand. She has served as Fortune's Chief Strategy Officer and Chief Financial Officer over the past five years.

Key Points: 
  • Led transformation of Fortune into profitable, digital-first, and global multi-platform media company
    NEW YORK, April 9, 2024 /PRNewswire/ -- Fortune Media has named Anastasia Nyrkovskaya as the new Chief Executive Officer, becoming the first woman to lead the storied media brand.
  • She has served as Fortune's Chief Strategy Officer and Chief Financial Officer over the past five years.
  • Anastasia first joined Fortune Media in 2019 as one of the first senior executives when it became an independent media company.
  • Outgoing Fortune CEO Alan Murray said, "As Chief Strategy and Finance Officer, Anastasia has steered Fortune through three years of profitable growth—almost unheard of in the legacy magazine business.

Anastasia Nyrkovskaya Named Chief Executive Officer of Fortune Media

Retrieved on: 
Tuesday, April 9, 2024
Incoming, Meredith Corporation, KPMG, Growth, NBCU, Time Inc., The Weather Channel, NBCUniversal, Journalism

NEW YORK, April 9, 2024 /PRNewswire/ -- Fortune Media has named Anastasia Nyrkovskaya as the new Chief Executive Officer, becoming the first woman to lead the storied media brand. She has served as Fortune's Chief Strategy Officer and Chief Financial Officer over the past five years.

Key Points: 
  • Led transformation of Fortune into profitable, digital-first, and global multi-platform media company
    NEW YORK, April 9, 2024 /PRNewswire/ -- Fortune Media has named Anastasia Nyrkovskaya as the new Chief Executive Officer, becoming the first woman to lead the storied media brand.
  • She has served as Fortune's Chief Strategy Officer and Chief Financial Officer over the past five years.
  • Anastasia first joined Fortune Media in 2019 as one of the first senior executives when it became an independent media company.
  • Outgoing Fortune CEO Alan Murray said, "As Chief Strategy and Finance Officer, Anastasia has steered Fortune through three years of profitable growth—almost unheard of in the legacy magazine business.

VideoAmp to Redefine Media Measurement Expectations for Upfronts with VAMPFRONT

Retrieved on: 
Tuesday, March 12, 2024
Software, Digital Marketing, Audio, Video, Public Relations, Investor Relations, Media, Advertising, Communications, Technology, NBCU, Digital, FOX, WBD, Luxottica, Dentsu, DDL, OMG, Pepsi, AMG, TelevisaUnivision, Up Front, Hall, Nightclub

As the industry gears up for the Upfront season, VideoAmp aims to make a resounding impact by creating a dynamic platform that transcends traditional boundaries.

Key Points: 
  • As the industry gears up for the Upfront season, VideoAmp aims to make a resounding impact by creating a dynamic platform that transcends traditional boundaries.
  • Positioned right before the Upfront season kicks off, VAMPFRONT seeks to rally key executives across Networks, Streamers, HoldCos, and Brands, driving a leap into the next chapter of advanced currency and measurement adoption.
  • VAMPFRONT will feature on-stage and pre-taped client testimonials from brands and partners including FOX, NBCU, Paramount, WBD, AMG, TelevisaUnivision, OMG, Horizon Media, dentsu, IPG Mediabrands, Luxottica and Pepsi.
  • "The VAMPFRONT event is a catalyst to unite brands, agencies and publishers in a collective leap forward in shaping the future of cross-platform measurement.

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

Retrieved on: 
Thursday, April 4, 2024
Research, Microsoft, Synthetic media, Virgin Voyages, Grupo Bimbo, Growth, Platform, PHD, NBCU, Omnicom Group, OMC, Horizon Therapeutics, Food, OMG, Land Rover, RMN, Agency, Ecosystem, Safety, OMD, Privacy, Lagopus, LATAM, Uber, CTV, Hearts, Pharmaceutical industry

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.

Key Points: 
  • NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.
  • As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to $3 billion in net new business.
  • Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM.
  • With close to $3 billion in net new business won between 2021-2023, OMD topped the three-year ranking, demonstrating long-term leadership that super cedes single-year variables.

OMNICOM MEDIA GROUP RANKED #1 FOR NET NEW BUSINESS FOR SECOND CONSECUTIVE YEAR

Retrieved on: 
Thursday, April 4, 2024
Research, Microsoft, Synthetic media, Virgin Voyages, Grupo Bimbo, Growth, Platform, PHD, NBCU, Omnicom Group, OMC, Horizon Therapeutics, Food, OMG, Land Rover, RMN, Agency, Ecosystem, Safety, OMD, Privacy, Lagopus, LATAM, Uber, CTV, Hearts, Pharmaceutical industry

NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.

Key Points: 
  • NEW YORK, April 4, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won.
  • As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to $3 billion in net new business.
  • Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM.
  • With close to $3 billion in net new business won between 2021-2023, OMD topped the three-year ranking, demonstrating long-term leadership that super cedes single-year variables.

DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

Retrieved on: 
Thursday, March 28, 2024
ROI, Attention, Algorithm, MFA, Motivation, LG, Freewheel, Growth, NBCU, Beeswax, Amazon, CDPS, Media, Addressable, Salesforce, Side platform, Meta, Dentsu, Carat, Identity, AWS, Brazing, Roku, Adobe, ID, MMM, Advertising, LiveRamp, IDS, CTV, Owned-and-operated station

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Key Points: 
  • With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
  • The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
  • Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
  • Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

Women Surfers Compete for History-Making Olympics Team in Represent, Streaming Now Exclusively on Peacock

Retrieved on: 
Wednesday, March 20, 2024
LOS, NBA, History, Olympic, Represent, NBCU, EVP, Entertainment

LOS ANGELES, March 20, 2024 /PRNewswire/ -- Cineverse Corp. (NASDAQ: CNVS), a global streaming technology and entertainment company, today announced its stunningly filmed and inspiring documentary, Represent, following hopefuls as they compete for spots on the first U.S. Olympic women's surfing team, is now streaming exclusively on Peacock.

Key Points: 
  • The Documentary Features Carissa Moore and Caroline Marks as They Vie for Their Spots on the First U.S. Olympic Women's Surfing Team.
  • NBA Icon Kobe Bryant Captured in One of His Last On-Camera Appearances.
  • LOS ANGELES, March 20, 2024 /PRNewswire/ -- Cineverse Corp. (NASDAQ: CNVS), a global streaming technology and entertainment company, today announced its stunningly filmed and inspiring documentary, Represent, following hopefuls as they compete for spots on the first U.S. Olympic women's surfing team, is now streaming exclusively on Peacock.
  • "With NBCU's great history in Olympics broadcasting and coverage and alongside the Olympic trials this month, we can't think of a better service for Represent to make its streaming debut."

PopCorners® and Actor Don Cheadle Get Caught with Something Good™ in Speakeasy-Themed Commercial

Retrieved on: 
Wednesday, March 20, 2024
NBCU, D3, Kettle corn, Pajamas, Life, Philadelphia Cream Cheese, AMC, Warner Bros. Discovery, Marketing

PLANO, Texas, March 20, 2024 /PRNewswire/ -- Known for delivering a delicious, crunchy popped-corn snack that fans desire, PopCorners® continues to break convention and unlock snacking possibilities by delivering a great tasting product that is never fried. Today, the brand launches a campaign that adds a twist to an often-clandestine setting.

Key Points: 
  • The new commercial, called "Get Caught with Something Good™", stars award-winning actor Don Cheadle as a mysterious speakeasy host, secretly serving his favorite PopCorners to guests who arrive expecting to enjoy something bad but get caught with something good.
  • "I was excited to work with PopCorners on this commercial and promote a product I love — particularly the White Cheddar flavor," says Cheadle.
  • The commercial was directed by Noam Murro who collaborated with Cheadle on the creative direction.
  • "This year, 'Get Caught with Something Good' continues to insert PopCorners into unconventional situations with a Prohibition-era hidden speakeasy."

Comcast NBCUniversal Partners with News is Out and Word In Black to Launch Fellowship Program that Highlights Black and LGBTQ+ Issues

Retrieved on: 
Tuesday, February 6, 2024
Technology, Publishing, LGBTQ+, Telecommunications, Communications, Hispanic, Asian American, African American, Consumer, Multimedia, The Washington Informer, African Americans, The Sacramento Observer, Quality of life, Queer, Comcast, Windy City Times, Washington Blade, Organization, Philadelphia Gay News, NBCUniversal, Knowledge, History, Heart, Human voice, Michigan Chronicle, The Dallas Weekly, Pacific Northwest, Houston Defender, Woman, New York Amsterdam News, LMF, Seattle Medium, Project, Lab, Publication, NNPA, SVP, Atlanta Voice, Human, Policy, Civil and political rights, AFRO, NBCU

“Word In Black is looking forward to working with our colleagues at News is Out and Comcast NBCUniversal on this groundbreaking fellowship program,” said Chris Bennett, publisher of the Seattle Medium and member of the Word In Black collaboration.

Key Points: 
  • “Word In Black is looking forward to working with our colleagues at News is Out and Comcast NBCUniversal on this groundbreaking fellowship program,” said Chris Bennett, publisher of the Seattle Medium and member of the Word In Black collaboration.
  • Fellows will be part of a cohort that receives best practices and learnings from journalists and media professionals at News is Out, Word In Black, and NBCUniversal.
  • “As a Black queer woman, I know the impact of empowering and elevating Black and LGBTQ+ voices,” said Eboné F. Bell, publisher of Tagg Magazine.
  • Word In Black and News is Out are collaboratives that were launched by LMF.

Simulmedia Appoints Ken Rona as Chief Scientist

Retrieved on: 
Thursday, January 18, 2024
Apps, Applications, Technology, Marketing, Advertising, Communications, Professional Services, Software, Internet, Data Analytics, Data Management, Smart TV, Roku, Turner Broadcasting System, Science, IXI, Broadcast programming, Connected, Growth, Economics, MAX, Duke University, CTV, TV, EMarketer, NBCU, Warner Bros. Discovery, Paramount, Data, ROI

Simulmedia , a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist.

Key Points: 
  • Simulmedia , a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist.
  • “We are thrilled to welcome Ken Rona to the Simulmedia family as our Chief Scientist,” said Simulmedia Founder and Executive Chairman Dave Morgan , to whom Dr. Rona will report.
  • "I was honestly humbled when Dave Morgan asked me to be Simulmedia's Chief Scientist.
  • In recent years, Simulmedia expanded TV+ to fully integrate ad-supported Connected TV channels, including Hulu, Peacock, MAX, Disney+, and Roku.