DISCUS

Provi Expands Associations Partnerships Within Beverage Alcohol Industry to Enhance its Support of Three Tier System

Retrieved on: 
Tuesday, March 5, 2024

Provi , the largest online marketplace for the beverage alcohol industry, today announced its enhanced commitment to the sector through renewed national partnerships and expanded collaborations with state associations.

Key Points: 
  • Provi , the largest online marketplace for the beverage alcohol industry, today announced its enhanced commitment to the sector through renewed national partnerships and expanded collaborations with state associations.
  • Provi has further strengthened its local partnerships, proudly aligning with twenty-three state associations.
  • "Support from partners like Provi beyond the traditional three-tier structure fosters advancements within individual associations and also on a macro-industry scale," stated Suzanne Bohle, Executive Vice President, CSRA.
  • Beyond sharing insights on digital solutions in the beverage alcohol sector, Provi actively supports initiatives promoting social responsibility and industry enhancement.

BrandMuscle Announces New Collaboration With DISCUS

Retrieved on: 
Tuesday, March 5, 2024

CHICAGO, March 5, 2024 /PRNewswire/ -- BrandMuscle and the Distilled Spirits Council of the United States (DISCUS) have announced their new collaboration.

Key Points: 
  • CHICAGO, March 5, 2024 /PRNewswire/ -- BrandMuscle and the Distilled Spirits Council of the United States (DISCUS) have announced their new collaboration.
  • Through this collaboration, DISCUS Craft Members may qualify for complimentary access to a streamlined version of BrandMuscle's Instant Impact™ brand management platform, which is specifically designed for beverage alcohol brands and their distributors.
  • DISCUS Craft Members will have the option to choose between three program tiers — the first two tiers come with varying levels of access to customizable templates, marketing assets, and print ordering, while the third tier allows organizations to expand these offerings and become a BrandMuscle customer.
  • Learn how to become a DISCUS Craft Member: https://www.distilledspirits.org/why-join-craft-membership/
    Get in touch with one of our bev-alc marketing experts.

BrandMuscle Announces New Compliance-Focused Design Platform: Palette

Retrieved on: 
Tuesday, January 30, 2024

CHICAGO, Jan. 30, 2024 /PRNewswire/ -- Today, BrandMuscle announces they're stepping into the self-service design space with Palette. This innovative graphic design platform makes print and digital asset creation easy with user-friendly controls, built-in templates, and AI-enhanced functionalities.

Key Points: 
  • CHICAGO, Jan. 30, 2024 /PRNewswire/ -- Today, BrandMuscle announces they're stepping into the self-service design space with Palette.
  • Unlike other self-service design platforms, Palette sets itself apart by conducting comprehensive compliance checks to ensure all artwork and messaging are market-ready.
  • Palette was designed specifically for beverage-alcohol brands and distributors facing complex legal and brand compliance standards across their field marketing.
  • Palette streamlines asset creation with AI and ensures complete compliance every time," said James Morse, Senior Vice President of Product Management at BrandMuscle.

Minnesota's Brother Justus Whiskey Company Doubles American Single Malt Production as It Begins Distribution Expansion; Chicago-Area Availability Launches in November

Retrieved on: 
Thursday, October 26, 2023

Minneapolis, Minnesota--(Newsfile Corp. - October 26, 2023) - Brother Justus Whiskey Company, a Minneapolis-based craft distillery, today announced its first steps in increasing distribution of its American Single Malt Whiskey products: doubled production with the addition of a second still and four more fermenters, and an expanded contract with Breakthru Beverage Group to bring its products to select restaurants and retailers in the Chicago area, beginning in November. To support the company's aggressive growth trajectory, it has promoted Helen Hardy to President and Stacy Pagano to Chief Marketing Officer, and appointed industry-veteran Cody Souders to lead national sales.

Key Points: 
  • Additionally, among the more than two dozen medals and awards that Brother Justus has earned so far this year, that same Cold-Peated® American Single Malt Whiskey was named the third-best American Single Malt (overall) in the prestigious International Whisky Competition .
  • Our team and infrastructure are ready," said Phil Steger, Founder and CEO of Brother Justus Whiskey Company.
  • Brother Justus American Single Malt Whiskey (Photo Credits: Eliesa Johnson/The Restaurant Project)
    The company focuses solely on American Single Malt Whiskey, the fastest-growing whiskey category in the industry.
  • Its core products are American, Silver (the first clear American Single Malt Whiskey in the industry made to showcase the flavor of the barley, first and foremost), and industry-applauded Cold-Peated® American Single Malt.

DISCUS Software Announces Major Update with DISCUS 2023 U3

Retrieved on: 
Thursday, October 19, 2023

FAIRBORN, Ohio , Oct. 19, 2023 /PRNewswire-PRWeb/ -- DISCUS Software is proud to announce their latest software update, DISCUS 2023 U3.

Key Points: 
  • DISCUS 2023 U3 is a major update that continues to make great strides in the speed and accuracy of DISCUS.
  • In DISCUS 2023 U3, we've added support for AS9102 Rev C plus continued our development of Intelligent Drawing Analysis (IDA™).
  • FAIRBORN, Ohio , Oct. 19, 2023 /PRNewswire-PRWeb/ -- DISCUS Software is proud to announce their latest software update, DISCUS 2023 U3 .
  • - Matt Furtaw, Metrologist at Woodward Inc.
    DISCUS 2023 U3 is a major update that continues to make great strides in the speed and accuracy of DISCUS.

Keepers of the Quaich USA Gala Will Feature Outlander Star Sam Heughan

Retrieved on: 
Monday, October 2, 2023

NEW YORK, Oct. 2, 2023 /PRNewswire/ -- Keepers of the Quaich USA Chapter (KOTQUSA.org), the American arm of the Blair Castle-headquartered Scotch whisky society, today announced that Outlander star, philanthropist and founder of The Sassenach Scotch whisky, Sam Heughan, will be the keynote speaker for the Gala at a private members club in Manhattan on October 4, 2023.

Key Points: 
  • Outlander star Sam Heughan is keynote speaker at Keepers of the Quaich USA Gala on October 4, 2023 in NYC.
  • The Keepers of the Quaich was started in 1988 at the society's spiritual home at Blair Castle in the Scottish Highlands.
  • There are approximately 300 Keepers and Masters of the Quaich in the United States.
  • View original content to download multimedia: https://www.prnewswire.com/news-releases/keepers-of-the-quaich-usa-gala-...
    SOURCE Keepers of the Quaich USA, Inc.

Provi and SevenFifty Daily Announce Roundtable Discussion on the Impact of Conscious Consumption

Retrieved on: 
Tuesday, August 29, 2023

This upcoming event will convene prominent industry leaders for a dynamic discussion centered around the profound impact of conscious consumption.

Key Points: 
  • This upcoming event will convene prominent industry leaders for a dynamic discussion centered around the profound impact of conscious consumption.
  • “Sustainability is not just a concept for us at Rémy Cointreau, it is deeply rooted into our strategic decisions and daily actions,” said Beckers.
  • Shedding light on these pivotal concerns, as exemplified by Provi and SevenFifty Daily through this roundtable discussion, is critical in advancing our mission."
  • The upcoming September roundtable promises to leave an indelible impact, equipping attendees with an enriched comprehension of how organizations can champion socially conscious initiatives.

Campari Group Announces New Executive Leadership Appointments, Promoting Melanie Batchelor as Managing Director Campari America and Ugo Fiorenzo as Managing Director BU Americas

Retrieved on: 
Thursday, July 6, 2023

Following a recent appointment to Managing Director of Sales & RARE for Campari America, Melanie Batchelor will be promoted to Managing Director, Campari America.

Key Points: 
  • Following a recent appointment to Managing Director of Sales & RARE for Campari America, Melanie Batchelor will be promoted to Managing Director, Campari America.
  • Her accomplishments have led to multiple promotions within the Campari Group organization, including Vice President Spirits, Global Strategic Marketing, Vice President Marketing, Campari, Managing Director of Campari Canada and, most recently, Managing Director of Sales and RARE Division, Campari America.
  • Fiorenzo joined Campari America in 2005 and has been instrumental in Campari Group's ascension as one of the fastest-growing spirits companies.
  • "I'm delighted for the opportunity to continue growing the Campari Group brands across the Americas," said Ugo Fiorenzo.

Voodoo Scientific Leverages Ginkgo Enzyme Services to Develop Enzymatic Processing Aid to Eliminate the Harsh "Bite" from Distilled Alcoholic Beverages

Retrieved on: 
Wednesday, June 28, 2023

Most distilled alcoholic beverages produce some degree of harsh sensation, or "bite," when consumed, which is a major deterrent for many potential customers.

Key Points: 
  • Most distilled alcoholic beverages produce some degree of harsh sensation, or "bite," when consumed, which is a major deterrent for many potential customers.
  • No mellowing technique used by distillers to date has been able to fully eliminate this unpleasant attribute.
  • Voodoo Scientific identified the scientific cause for this harshness and created their enzymatic solution to give distillers the ability to manage it.
  • "Engineering this class of enzyme to operate under the unique conditions required for distilled alcoholic beverages is a great application for Ginkgo Enzyme Services ."

AdAdapted Announces Partnership With Southern Glazer’s Wine and Spirits Digital Marketing Affiliate, DRAM Agency

Retrieved on: 
Tuesday, June 27, 2023

AdAdapted , an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits ’ (SGWS) DRAM Agency to its roster of specialized partners.

Key Points: 
  • AdAdapted , an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits ’ (SGWS) DRAM Agency to its roster of specialized partners.
  • DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies.
  • The partnership extends AdAdapted’s leadership in regulatory-compliant digital shoppable media for wine and spirits brands by leveraging DRAM’s experience in campaign management and e-commerce strategy development within the alcohol vertical.
  • “Over the past three years, AdAdapted has activated over 800 successful campaigns for wine and spirits companies, supporting both global and regional brands.