Halsey (singer)

about-face by Halsey announces Exclusive Retail Partnership with Ulta Beauty

Retrieved on: 
Monday, June 13, 2022
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LOS ANGELES, June 13, 2022 /PRNewswire/ -- about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, today announced its first and exclusive retail partnership with Ulta Beauty, the nation's largest beauty retailer.

Key Points: 
  • LOS ANGELES, June 13, 2022 /PRNewswire/ -- about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, today announced its first and exclusive retail partnership with Ulta Beauty, the nation's largest beauty retailer.
  • As the preferred beauty destination for Gen Z,Ulta Beauty offers undeniable synergies for about-face, making the retail partnership a meaningful and strategic next phase for the brand.
  • With vegan, cruelty-free and clean formulas, about-face also meets the needs and values of guests through Conscious Beauty at Ulta Beauty.
  • "We are thrilled to welcome about-face to the Ulta Beauty family," said Maria Salcedo, senior vice president of merchandising, Ulta Beauty.

about-face Launches the Bare Necessities - Brilliant-Toned, Insanely-pigmented Neutral Additions to the Award-Winning Shadowsticks Franchise on June 7, 2022

Retrieved on: 
Tuesday, June 7, 2022
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about-face drops award-winning Shadowsticks in 4 new, neutral-toned, pearly hues and the return of best-selling shades.

Key Points: 
  • about-face drops award-winning Shadowsticks in 4 new, neutral-toned, pearly hues and the return of best-selling shades.
  • "As one of the OG about-face products, Shadowsticks will always be a staple in my makeup kit," Halsey says.
  • "Whether on tour, or just on-the-go, this insanely-pigmented eyeshadow crayon is so easy to apply for simple lid cover, graphic lines and artistic looks.
  • Halsey continues to speak up for important causes such as disenfranchised youth, women's rights, mental health and the LGBTQ community.

about-face launches Drop 012 - eye-f***ing collection On May 24, 2022

Retrieved on: 
Tuesday, May 24, 2022
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LOS ANGELES, May 24, 2022 /PRNewswire/ -- about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of new categories with their latest launch, the eye-f***ing collection, dropping May 24, 2022. The drop features the Line Artist Longwear Gel Eyeliner and Brow Artist Eyebrow Pencil for long-lasting, high-intensity color payoff that is vegan, cruelty-free and cleanly formulated (made without parabens and phthalates). The launch also features a limited-edition about-face x wildflower phone case to pair.

Key Points: 
  • Made with super-saturated pigments, these new products emphasize ultimate longwear for makeup artistry that lasts as long as you can.
  • The about-face eye-f***ing collection embraces those longing stares of the after-dark hours.
  • Its unique wax blend allows for easy glide to fill in brow hairs with intense pigment that is both waterproof and smudge-free.
  • "The eye-f**king collection is all you need to pull the ultimate all-nighter", said Halsey, Chief Creative Officer and Head Makeup artist.

about-face Launches Saturation Nation Collection On March 23, 2022

Retrieved on: 
Wednesday, March 23, 2022
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Existing about-face Formulas Are Reimagined With New Color-Focused Collection - Because beauty isn't about adjusting to fit the picture it's about telling your own story.

Key Points: 
  • Existing about-face Formulas Are Reimagined With New Color-Focused Collection - Because beauty isn't about adjusting to fit the picture it's about telling your own story.
  • LOS ANGELES, March 23, 2022 about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of a completely color-focused collection, Saturation Nation.
  • about-face Launches Saturation Nation Collection On March 23, 2022 - New Color-Focused Collection With Existing Formulas
    "I always feel the most free when I'm creating looks without any rules," says Halsey.
  • I hope this collection of existing about-face products (in an insane range of new shades) inspires you to do the same."

about-face Drop 10 - The Shine of the Times

Retrieved on: 
Wednesday, February 2, 2022
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An extension of two of the brand's signature collections, Fractal and Light Lock, Shine of the Times features exclusive shimmering formulas and a luxurious contoured brush for smooth application.

Key Points: 
  • An extension of two of the brand's signature collections, Fractal and Light Lock, Shine of the Times features exclusive shimmering formulas and a luxurious contoured brush for smooth application.
  • In line with the brand's promise of transformation and personal self-expression through makeup for every face, the Shine of the Times is a breakthrough in both color and shine for every body.
  • "The Shine of the Times campaign is all about illuminating and celebrating every part of the body you're in", said Halseyabout-face Founder, Head Makeup Artist, and Chief Creative Officer.
  • "My hope for these formulas is that they will help about-face enthusiasts shine a light on their favorite parts of themselves, head to toe."

about-face Announces Holiday Collection

Retrieved on: 
Thursday, November 4, 2021
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LOS ANGELES, Nov. 4, 2021 /PRNewswire/ --about-face, the high-performance, clean color brand by Ashley Frangipane [known professionally as Halsey] that celebrates multidimensionality and empowers self-expression, presents an ephemeral Holiday Collection.

Key Points: 
  • LOS ANGELES, Nov. 4, 2021 /PRNewswire/ --about-face, the high-performance, clean color brand by Ashley Frangipane [known professionally as Halsey] that celebrates multidimensionality and empowers self-expression, presents an ephemeral Holiday Collection.
  • The two limited-edition dropsthe Holiday Blues Kit and Halsey's Favorites Kit deliver new exclusive product offerings and existing bestsellers, all at value pricing.
  • The about-face holiday sets will be for sale exclusively on www.about-face.com
    About about-face: Make-u(p) without rules.
  • Her first book, I Would Leave Me If I Could: A Collection of Poetry, debuted on The New York Times Best Sellers list last November.

about-face Announces Drop 6: Fractal

Retrieved on: 
Thursday, September 9, 2021

Always 100% vegan and cruelty-free, Fractal by about-face drops on September 14, 2021.

Key Points: 
  • Always 100% vegan and cruelty-free, Fractal by about-face drops on September 14, 2021.
  • Continuing the premise of transformation and personal self-expression through makeup for every face, Fractal is an evolution of intensity and depth in both pigment and shine.
  • Highly reflective, each Fractal formula is a delicate balance of science and art, remaining uniformly consistent regardless of the product, applicator, or application style.
  • "Delivering a beautiful, glittering look with confidence from unapologetically aggressive to subtle dusting, my Fractal collection allows anyone to invent their own futuristic vision."