Access Media Network

Retail Media M&A Activity Picks Up in 2Q'23 With Transaction Value Being the Highest in the Last Five Quarters, Report Finds

Retrieved on: 
Wednesday, September 27, 2023

Retail media is one of the fastest-growing media markets in the U.S., with U.S. retail media projected to reach $61BN in ad spending for 2024, yielding a CAGR of ~33% from 2019-2024.

Key Points: 
  • Retail media is one of the fastest-growing media markets in the U.S., with U.S. retail media projected to reach $61BN in ad spending for 2024, yielding a CAGR of ~33% from 2019-2024.
  • "This is why over the last few years, we've seen more and more retailers enter the space.
  • Carrefour expects making increased investments in Links, as it looks to position itself as the European leader for data & retail media
    To download the full Retail Media Report, please visit https://comcapllc.com/research .
  • ComCap often provides speakers for industry events such as GroceryShop, Shoptalk and Money2020 and C-level corporate events – please inquire at [email protected] for speakers.

UM Introduces Latest Innovation, Shoptimizer, an Industry-First Commerce Optimization Solution

Retrieved on: 
Wednesday, August 9, 2023

Shoptimizer is a key offering within IPG Mediabrands' recently-announced Unified Retail Media Solution.

Key Points: 
  • Shoptimizer is a key offering within IPG Mediabrands' recently-announced Unified Retail Media Solution.
  • "UM has been leading the commerce media space for over a decade and Shoptimizer is our latest data- and tech-fueled innovation designed to adapt to ever-changing buyer behaviors and to accelerate conversion," said W. Joe DeMiero, US CEO, UM.
  • UM was the first agency to create comprehensive tools for planning and buying commerce media such as ShopSmart, a dashboard housing hundreds of commerce media solutions sorted by KPI and retailer.
  • The growth and success of UM Commerce contributed to the agency recently being named Campaign's Media Agency Global Network of the Year .

“Introducing the NFT Project ‘Cancelling’ Cancel Culture.”

Retrieved on: 
Tuesday, November 1, 2022

Miami, FL, Nov. 01, 2022 (GLOBE NEWSWIRE) -- Introducing MICE the first socially and ideologically driven project to come to Web3, offering a media-centric utility that redefines value in the NFT industry.

Key Points: 
  • Miami, FL, Nov. 01, 2022 (GLOBE NEWSWIRE) -- Introducing MICE the first socially and ideologically driven project to come to Web3, offering a media-centric utility that redefines value in the NFT industry.
  • The project will give its holders the medium and tools to shape, contribute, and create the first decentralized Media Network - MICEMEDIA.
  • With a community-centric approach, MICE has the idea of taking the way NFT projects have built Community in the past and flipping the script.
  • The art of the NFT itself is derived from a thematic storyboard that is intertwined with the ethos of the project.

EQS-News: X1 Esports and Entertainment Ltd.: X1 Esports Closes Acquisition of Assets of Rocket League Community, Octane.GG

Retrieved on: 
Tuesday, October 4, 2022

Issuer: X1 Esports and Entertainment Ltd.

Key Points: 
  • Issuer: X1 Esports and Entertainment Ltd.
    X1 Esports and Entertainment Ltd.: X1 Esports Closes Acquisition of Assets of Rocket League Community, Octane.GG
    The issuer is solely responsible for the content of this announcement.
  • X1 Esports Closes Acquisition of Assets of Rocket League Community, Octane.GG
    This news release is not for distribution to U.S. newswire services for dissemination in the United States.
  • Acquisition of Octane is intended to expand X1s global Rocket League video games portfolio and reach to Gen Z audiences.
  • Octane is the leading Rocket League Esports statistics platform providing in-depth match statistics across the top events in the space.

New Global Research Reveals Dynamics of Consumer Attention in Slower-Scroll, Highly Immersive Environments

Retrieved on: 
Thursday, August 25, 2022

Amplified Intelligence founder and CEO Karen Nelson-Field said, “This work adds to the growing body of evidence showing that – contrary to industry attempts to wrap it up in a neat package like a CPM -- attention is neither a commodity nor a currency. Rather, it’s a highly nuanced metric that enables more effective creative, planning and buying strategies, and decisions.”

Key Points: 
  • To that end, Omnicom Media Group agency OMD Worldwide , Yahoo and leading attention researchers Amplified Intelligence , today released a landmark study, Attention in Context, that explores the dynamics of slower-scroll, highly immersive environments for driving attention in mobile advertising.
  • This study shows just how nuanced consumer attention really is, said Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
  • With a target threshold for active attention at 2.5 seconds, the average active attention for video formats was 2.73.
  • Amplified is a global leader in the research and measurement of online human attention -- the most valuable and important indicator of ad success.

New Report Ranks OMD Worldwide #1 Media Agency as Marketers Shift Focus from Navigating Disruption to Managing Transformation

Retrieved on: 
Wednesday, June 29, 2022

NEW YORK, June 29, 2022 /PRNewswire/ -- In a new report by leading independent and international research company COMvergence, Omnicom Media Group Agency OMD Worldwide has been ranked the number one global media agency based on annual billings.

Key Points: 
  • NEW YORK, June 29, 2022 /PRNewswire/ -- In a new report by leading independent and international research company COMvergence, Omnicom Media Group Agency OMD Worldwide has been ranked the number one global media agency based on annual billings.
  • OMD also led the industry in global digital billings, a testament to its investment in technology and talent.
  • The 2021 Global, Regional & Country Rankings report drops just days after OMD Worldwide was named Media Network of the Year at the 2022 Cannes Lions International Festival of Creativity.
  • OMD is the world's largest media network with more than 12,000 people working in over 100 countries.

New Report Ranks OMD Worldwide #1 Media Agency as Marketers Shift Focus from Navigating Disruption to Managing Transformation

Retrieved on: 
Wednesday, June 29, 2022

NEW YORK, June 29, 2022 /PRNewswire/ -- In a new report by leading independent and international research company COMvergence, Omnicom Media Group Agency OMD Worldwide has been ranked the number one global media agency based on annual billings.

Key Points: 
  • NEW YORK, June 29, 2022 /PRNewswire/ -- In a new report by leading independent and international research company COMvergence, Omnicom Media Group Agency OMD Worldwide has been ranked the number one global media agency based on annual billings.
  • OMD also led the industry in global digital billings, a testament to its investment in technology and talent.
  • The 2021 Global, Regional & Country Rankings report drops just days after OMD Worldwide was named Media Network of the Year at the 2022 Cannes Lions International Festival of Creativity.
  • OMD is the world's largest media network with more than 12,000 people working in over 100 countries.

Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce

Retrieved on: 
Tuesday, June 28, 2022

NEW YORK, June 28, 2022 /PRNewswire/ -- With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity.

Key Points: 
  • On the accolades front, OMG agencies earned a total of 39 Lions and its OMD agency, the largest global media network by billings, was named Media Network of the Year.
  • This marks the second consecutive year that an OMG agency took the Network of the Year title, which was awarded to PHD in 2021.
  • A strong global footprint was also evident in OMD's Media Network of the Year award, with work from Portugal, France and Australia helping fuel the agency's win.
  • Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.

Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce

Retrieved on: 
Tuesday, June 28, 2022

NEW YORK, June 27, 2022 /PRNewswire/ -- With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity.

Key Points: 
  • On the accolades front, OMG agencies earned a total of 39 Lions and its OMD agency, the largest global media network by billings, was named Media Network of the Year.
  • This marks the second consecutive year that an OMG agency took the Network of the Year title, which was awarded to PHD in 2021.
  • A strong global footprint was also evident in OMD's Media Network of the Year award, with work from Portugal, France and Australia helping fuel the agency's win.
  • Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC ), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.

Consensus Releases Turnkey ROI Tracking for its Intelligent Demo Automation Platform (DAP)

Retrieved on: 
Wednesday, May 4, 2022

LEHI, Utah, May 4, 2022 /PRNewswire/ -- Consensus , the leading Intelligent Demo Automation platform (DAP), announced today the launch of its automated demo connection to Salesforce Opportunities.

Key Points: 
  • LEHI, Utah, May 4, 2022 /PRNewswire/ -- Consensus , the leading Intelligent Demo Automation platform (DAP), announced today the launch of its automated demo connection to Salesforce Opportunities.
  • Within the Consensus platform, demo content creators and users tie demos to Salesforce opportunities by adding the opportunity name and ID to the Consensus demo during the creation process.
  • Consensus , the Intelligent Demo Automation Platform, scales presales instantly with interactive video demos.
  • Market leaders like Salesforce, SAP, Oracle, Autodesk, Sage, Trintech, Coupa, and many others trust Consensus to scale.