Retail Media M&A Activity Picks Up in 2Q'23 With Transaction Value Being the Highest in the Last Five Quarters, Report Finds
Retail media is one of the fastest-growing media markets in the U.S., with U.S. retail media projected to reach $61BN in ad spending for 2024, yielding a CAGR of ~33% from 2019-2024.
- Retail media is one of the fastest-growing media markets in the U.S., with U.S. retail media projected to reach $61BN in ad spending for 2024, yielding a CAGR of ~33% from 2019-2024.
- "This is why over the last few years, we've seen more and more retailers enter the space.
- Carrefour expects making increased investments in Links, as it looks to position itself as the European leader for data & retail media
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