SONOMA COUNTY WINEGROWERS ANNOUNCE A COLLABORATION WITH JOHN DEERE FOR THE 'FARM OF THE FUTURE'
SANTA ROSA, Calif., Jan. 31, 2024 /PRNewswire/ -- Each year, when many of Sonoma County's 1,800 certified sustainable winegrape growers gather for the Sonoma County Winegrowers' (SCW) annual meeting, they want to know what is next for one of the world's most sustainable winegrowing regions. Today, they learned the answer to their question: Sonoma County Winegrowers will embark on a major collaboration with one of the world's most iconic brands, John Deere Company.
- Today, they learned the answer to their question: Sonoma County Winegrowers will embark on a major collaboration with one of the world's most iconic brands, John Deere Company.
- "I am so excited to announce that we have begun working with John Deere given that our farmers love their tractors.
- This new collaboration will be one of the most significant developments for winegrapes and other high value crops," said Karissa Kruse, president and CEO of the Sonoma County Winegrowers.
- The John Deere collaboration was announced as the local winegrapes growers celebrated ten years as the world's most sustainable winegrowing region.