Introducing the RYTHM Artist Series, Uniting Music and Cannabis Culture
The RYTHM Artist Series brings to life each artist’s genuine connection to cannabis through the creation of their own custom strain, providing a product and experience that they can share with their fans.
- The RYTHM Artist Series brings to life each artist’s genuine connection to cannabis through the creation of their own custom strain, providing a product and experience that they can share with their fans.
- Building upon its eclectic strain library, the RYTHM Artist Series empowers consumers to align their music and cannabis tastes, demonstrating a true culmination of the brand’s motto: Find Your RYTHM.
- “RYTHM was built on the proven, positive connection between cannabis and music,” said Green Thumb Founder, Chairman and Chief Executive Officer Ben Kovler.
- “The RYTHM Artist Series is about elevating the authentic relationship artists have with cannabis while bringing fans closer to their favorite artist by smoking the same strain as them.