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SMIRNOFF ICE AND POP CULTURE ICON KATHY HILTON TOAST TO NEW SMIRNOFF ICE SMASH TEA AHEAD OF TEA SIPPIN' (AND SPILLIN') SEASON

Retrieved on: 
Thursday, May 9, 2024
Heel, Eagle, TEA, Person, MSRP, News, UN, Raw Tea, Singing, Tea, HERE, OG, Golf, SMASH

NEW YORK, May 9, 2024 /PRNewswire/ -- Following an epic collab of the musical variety, the OG of Flavor and reality TV star Kathy Hilton are back to spill the tea on the latest offering from Smirnoff ICE… but this time, they're swinging, not singing. For this next smash hit, Hilton traded vocal stylings and dance numbers for birdies and eagles (not of the feathered variety). Flipping the script on the predictable world of golf and traditional tea, the second coming of the Smirnoff ICE SMASH Tea Partay proved to be the boldest, most flavor-forward, come-as-you-are affair of the season.

Key Points: 
  • Because why have a stuffy tea party when you could throw a Smirnoff ICE SMASH Tea Partay?
  • When Smirnoff ICE SMASH Tea hit shelves nearly two decades later, we knew we had another smash hit on our hands," said Lisa Lee, Smirnoff ICE brand director.
  • "We're continuing the momentum created from our most-viewed post in Smirnoff Instagram history – SMASH TEA PARTAY: A Smirnoff ICE Musical – to bring together unexpected twists and combinations, like Kathy Hilton and SMASH Tea."
  • And no matter how you choose to enjoy the delicious flavors of Smirnoff ICE SMASH Tea, please remember to always drink (and golf) responsibly.

Lone River Serves Up a New Look, Flavor and Spirit of the Modern West Ahead of Country Music's Big Celebration in Texas

Retrieved on: 
Thursday, May 9, 2024
Diamond, Maker, Sweepstake, Rotation, Person, Fortification, Solo, Social media, Stove, Prize, Partnership, Taste, Friends, Culture, Western United States, Mesa, QR code, RSVP, Drawing, Nightclub

NEW YORK, May 9, 2024 /PRNewswire/ -- Lone River rolls into the Lone Star State serving up fresh new flavor and possibilities in a one-of-a-kind celebration of the modern West and those who embody its unique spirit. Ahead of one of country music's biggest nights, Lone River will raise a can to its flavor-forward new look and delicious NEW Blackberry Ranch Water at the first-ever Lone River Collective.

Key Points: 
  • Ahead of one of country music's biggest nights, Lone River will raise a can to its flavor-forward new look and delicious NEW Blackberry Ranch Water at the first-ever Lone River Collective.
  • On Wednesday, May 15, the Lone River Collective will open its doors for a gathering of like-minded trailblazer brands and performances from country music's hottest newcomers.
  • Together with Lone River, the brand will bring glamour and the heritage of Western culture to life through a rotation of custom pieces.
  • As a caption to the Sweepstakes post, post a picture of LONE RIVER Ranch Water or the words "LONE RIVER" along with #LoneRiverGatherRoundGiveaway.

GEORGE DICKEL UNVEILS LATEST ADDITION TO AWARD-WINNING BOTTLED IN BOND WHISKY SERIES

Retrieved on: 
Wednesday, May 1, 2024
Manhattan (cocktail), Macadamia, Ageing, Ice, Marvin Shanken, American whiskey, Wine Enthusiast, Friends, Fruit, Liquor

TULLAHOMA, Tenn., May 1, 2024 /PRNewswire/ -- In 2019, George Dickel made waves in the whisky community with the debut of the George Dickel Bottled in Bond series. The inaugural release earned the coveted "Whisky of the Year Award" from Whisky Advocate and was the top–rated American Whiskey of 2019 by Wine Enthusiast. From there, the series has only continued to rack up awards with each subsequent release, including the newest addition to the critically acclaimed series - George Dickel Bottled in Bond Spring 2011, Aged 12 Years.

Key Points: 
  • TULLAHOMA, Tenn., May 1, 2024 /PRNewswire/ -- In 2019, George Dickel made waves in the whisky community with the debut of the George Dickel Bottled in Bond series.
  • From there, the series has only continued to rack up awards with each subsequent release, including the newest addition to the critically acclaimed series - George Dickel Bottled in Bond Spring 2011, Aged 12 Years.
  • Like the preceding George Dickel Bottled in Bond releases, this edition has a mash bill of 84% corn, 8% rye, 8% malted barley.
  • 1 oz George Dickel Bottled in Bond Spring 2011, Aged 12 Years
    Fill cocktail shaker with ice and combine whiskey, vermouths, and bitters.

MEET SPICY TAM, THE EMOJI DANCING HER WAY FROM DIGITAL SCREENS TO IRL SCENES AS THE NEW FACE OF SMIRNOFF SPICY TAMARIND

Retrieved on: 
Tuesday, April 30, 2024
Crave, Woman Dancing, OOTD, Cinco de Mayo, Gold, Music, Taste, Nightclub

NEW YORK, April 30, 2024 /PRNewswire/ -- In time for Cinco de Mayo, Spicy Tam, the emoji formerly known as "Woman Dancing," will salsa her way into real-life, uniting spicy enthusiasts everywhere to come together and celebrate with Smirnoff Spicy Tamarind. Donning her iconic red dress and signature pose, Spicy Tam moves to her own bold rhythm and flavor, inviting the world to Baila con Smirnoff and embrace all of life's proudly sweet yet shamelessly spicy moments.

Key Points: 
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9264551-meet-spicy-tam-ambassado...
    After getting its start in Mexico, Smirnoff Spicy Tamarind has quickly become a global sensation with Baila con Smirnoff as its latest spicy chapter.
  • Celebrated as the 2024 Flavor of the Year, Tamarind, much like Spicy Tam, brings the bold to every occasion.
  • Smirnoff Spicy Tamarind first rolled out in US markets in 2020, quickly becoming a go-to for spicy enthusiasts everywhere.
  • The debut of Spicy Tam comes on the heels of Smirnoff Spicy Tamarind winning Double Gold at this year's San Francisco World Spirits Competition with a score of 96.

Bulleit Frontier Whiskey Kicks Off Glass Recycling, 'Don't Trash Glass,' at Kentucky Distillery

Retrieved on: 
Monday, April 29, 2024
DOE, Glass, Social media, Alcohol, Bulleit Bourbon, Progress, American Forests, Partnership, Collection, Life, Carbon, Restaurant, Tree, OCED, Bourbon, Natural Resources, Visitor, Recycling

LOUISVILLE, Ky., April 29, 2024 /PRNewswire/ -- Today, Bulleit Frontier Whiskey announces the launch of the first phase of the successful 'Don't Trash Glass' program in Kentucky. 'Don't Trash Glass' is a bar, restaurant and local business glass recycling program in collaboration with the Glass Packaging Institute and GlassKing Recovery & Recycling to collect used glass bottles and improve regional recycling rates.

Key Points: 
  • LOUISVILLE, Ky., April 29, 2024 /PRNewswire/ -- Today, Bulleit Frontier Whiskey announces the launch of the first phase of the successful ' Don't Trash Glass ' program in Kentucky.
  • "At Bulleit, we're always looking for innovative ways to improve both our production, and whiskey offerings," said Jenika Newsum, Brand Manager at Bulleit.
  • The 'Don't Trash Glass' program has collected 2.2 million pounds of glass in Illinois, and is set to continue to grow in popularity as it expands through Kentucky.
  • Replenishing this natural resource is necessary for the ongoing creation of whiskey barrels, to age Bulleit Frontier Whiskey.

Breathalyzer Market Booms with Technological Advances; Key to Reducing Alcohol-Related Road Deaths

Retrieved on: 
Thursday, April 25, 2024
Diageo, World Health Organization, Financial News, Partnership, Workplace, Calibration, Growth, Boston Beer Company, UFC, News, DEO, Statistics, OTC, DUI, Guinness, Safety, Collection, Development, EPS, Marketing, Coors, Molson Coors, Accident, Tea, Weather, SAM, AB InBev, Patent, Patient, Fatality, Prohibition, Blood alcohol content, Drinking, Online shopping

Probation Officer, Neil Friedel stated, “In a relatively short period of time the Breath Logix device has become an invaluable device under our 24/7 Sobriety Program. The device allows our clients to autonomously get tested for breath alcohol without the need for our clinic to station a full-time administrator -- its a game changer for us. Our clinic is saving time and money daily with the Breath Logix device deployed in our office. It has quickly become part of our daily routine and work flow process in our clinic.”

Key Points: 
  • With increasing concerns over road safety and stringent legal measures against drunk driving, the demand for breathalyzers has surged globally.
  • Alcohol-impaired driving remains a critical concern worldwide, contributing significantly to road accidents and fatalities.
  • According to the World Health Organization, road traffic injuries caused by alcohol impairment are a major public health problem that account for nearly 1.35 million deaths annually.
  • In the United States alone, about 28% of all traffic-related deaths are attributed to alcohol-impaired driving.

Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine"

Retrieved on: 
Friday, April 19, 2024
Walt Disney Studios, Marvel Studios, Love, Aviation, Aviation American Gin, Diageo, Liquor

PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26. To celebrate the release of the film, Aviation American Gin is giving fans (21+) the opportunity to dive headfirst into the action with the launch of limited-edition bottles rolling out at retailers nationwide and in select countries globally starting early this summer.

Key Points: 
  • For the first time ever, Aviation American Gin is Dropping a Series of Limited-Edition Bottles Slated to Hit Shelves Early this Summer
    PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26.
  • "I discovered Aviation American Gin while shooting the first Deadpool movie," said Ryan Reynolds, Aviation American Gin's Co-Owner.
  • Beautifully designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the beloved film franchise.
  • The Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine" are a 750mL bottle.

Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine"

Retrieved on: 
Friday, April 19, 2024
Walt Disney Studios, Marvel Studios, Love, Aviation, Aviation American Gin, Diageo, Liquor

PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26. To celebrate the release of the film, Aviation American Gin is giving fans (21+) the opportunity to dive headfirst into the action with the launch of limited-edition bottles rolling out at retailers nationwide and in select countries globally starting early this summer.

Key Points: 
  • For the first time ever, Aviation American Gin is Dropping a Series of Limited-Edition Bottles Slated to Hit Shelves Early this Summer
    PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26.
  • "I discovered Aviation American Gin while shooting the first Deadpool movie," said Ryan Reynolds, Aviation American Gin's Co-Owner.
  • Beautifully designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the beloved film franchise.
  • The Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine" are a 750mL bottle.

CÎROC Limonata Invites you to Experience a Vacation to the Mediterranean in a City Near You

Retrieved on: 
Wednesday, April 17, 2024
Summer, Escape, Amaarae, News, Supermodel, City, Taste, Friends, Culture, Chanel Iman, Nightclub

NEW YORK, April 17, 2024 /PRNewswire/ -- New CÎROC Limonata continues its latest campaign just in time for the summer – Escape with Flavor. Released in February, the newest flavor innovation, CÎROC Limonata invites consumers to escape with flavor and embrace the essence of a Mediterranean vacation – anytime, anywhere. 

Key Points: 
  • NEW YORK, April 17, 2024 /PRNewswire/ -- New CÎROC Limonata continues its latest campaign just in time for the summer – Escape with Flavor.
  • Released in February, the newest flavor innovation, CÎROC Limonata invites consumers to escape with flavor and embrace the essence of a Mediterranean vacation – anytime, anywhere.
  • Amaarae's presence promises to infuse the Summer Solstice Yacht Party with an irresistible allure, much like the bold essence of CÎROC Limonata.
  • This experience will be your gateway into the world of Limonata and give you an unexpected taste of vacation in the middle of the city.

CROWN ROYAL JOINS 2X ACM ENTERTAINER OF THE YEAR NOMINEE KANE BROWN AS THE OFFICIAL WHISKY OF THE 'IN THE AIR' TOUR

Retrieved on: 
Tuesday, April 16, 2024
Whisky, Atmosphere of Earth, Music, ACMS, ACM, Alcohol, Woman, Country Music Association Awards, Partnership, CreatiVets, Mixtape, Vol. 1 (EP), Growth, Crown, Crown Royal, Veteran, Government, Human, Organization, Nightclub

NEW YORK, April 16, 2024 /PRNewswire/ -- Just in time for the warmer months, Crown Royal has partnered with award-winning, multi-platinum country music artist, Kane Brown, as the official whisky of Brown's In The Air Tour. The brand is joining the current ACM Entertainer of the Year Nominee across the country as part of this exclusive sponsorship, bringing its award-winning whisky and Purple Bag Project to several tour stops. Not only will Brown and Crown Royal be serving up delicious cocktails, but together have officially announced the "That Deserves a Crown with Kane Brown" contest. † The brand is inviting country music and whisky fans 21+ to nominate a veteran for a chance to win the ultimate concert experience at Brown's final tour stop in Arlington, Texas on September 14, 2024. This once-in a lifetime opportunity will be a celebration of country music and the true heroes of America who deserve a Crown – military veterans. Visit SummerSessions.CrownRoyal.com through August 15, 2024, for details and official contest rules. For every valid nomination, Crown Royal will donate $1 to the nonprofit organization, CreatiVets, to support their mission to help wounded veterans heal through music and the arts. ‡

Key Points: 
  • Not only will Brown and Crown Royal be serving up delicious cocktails, but together have officially announced the "That Deserves a Crown with Kane Brown" contest.
  • From Crown Royal's partnership with the CMA Awards and its presence at the iconic RodeoHouston to collaborations with country music's biggest rising stars, like Kane Brown .
  • Brown and Crown Royal partnered in 2020 to remix his number one single "Homesick" alongside veteran singer-songwriters, the single was designed to give back to veterans.
  • This past weekend, Crown Royal and Brown kicked off the "That Deserves a Crown with Kane Brown" contest with a celebration in Chicago, IL.