Parks Associates: 26% of US Broadband Households Report Purchasing a Consumer Electronics Device Between February and May 2020
Retrieved on:
Monday, January 11, 2021
DALLAS, Jan. 11, 2021 /PRNewswire/ --A new whitepaper from Parks Associates finds 26% of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US.
Key Points:
- DALLAS, Jan. 11, 2021 /PRNewswire/ --A new whitepaper from Parks Associates finds 26% of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US.
- "At the outset of the COVID-19 pandemic, US households bought connected devices for entertainment, work-at-home, and remote learning use cases," said Patrice Samuels , Senior Analyst, Parks Associates.
- "Broadband and traditional service providers have opportunities to generate additional revenues by bundling technical support services for emerging connected devices with existing services."
- This influx of new connected devices is changing the technical composition of the home and driving the need for data-driven support services.