UNIVERSAL MUSIC GROUP FOR BRANDS


Associated tags: CLIO, Music, Perception, Culture, Cannes Lions International Festival of Creativity, Universal Music Group, Life, Nightclub, EVP, Global Brands Group

BUD LIGHT CANADA PRESENTS THE BUCKLE UP TOUR: BRINGING COUNTRY MUSIC TO SMALL-TOWN BARS, HEADLINED BY OWEN RIEGLING

Retrieved on: 
Tuesday, April 9, 2024

"Given this insight, Bud Light wanted to find an authentic way to bring country music home to small-town country bars for Canadians to enjoy."

Key Points: 
  • "Given this insight, Bud Light wanted to find an authentic way to bring country music home to small-town country bars for Canadians to enjoy."
  • Budding country music star and Mildmay, Ontario native, Owen Riegling, started his career playing in his hometown's bars.
  • "A few years ago, I wrote a song inspired by Bud Light titled, Bud Light The Way," said Universal Music Canada artist Owen Riegling.
  • BUCKLE UP TOUR, PRESENTED BY BUD LIGHT AND POWERED BY LIVE NATION CANADA TOUR DATES & CITIES:
    For exact venue locations in each city, please visit: BuckleUpTour.ca .

Jack Daniel's and Metro Boomin Partner for Exclusive Performances in Austin & Las Vegas and Historic Label T-shirt Redesign

Retrieved on: 
Tuesday, October 10, 2023

As part of this momentous occasion, Metro Boomin is set to unveil a limited edition t-shirt that reimagines the iconic Jack Daniel’s label.

Key Points: 
  • As part of this momentous occasion, Metro Boomin is set to unveil a limited edition t-shirt that reimagines the iconic Jack Daniel’s label.
  • View the full release here: https://www.businesswire.com/news/home/20231010086322/en/
    Jack Daniel’s and Metro Boomin Partner for Exclusive Performances in Austin & Las Vegas and Historic Label T-shirt Redesign (Photo: Jack Daniel's)
    The label redesign marks a groundbreaking moment for the brand, as it’s the first time the iconic label has been redesigned by a musician.
  • Infusing my personal touch into this iconic brand has been inspiring, and I’m excited to unveil the result,” said Metro Boomin.
  • “Jack Daniel’s has always had a special relationship with music, dating back to the days of Mr. Jack himself.

SINGER/SONGWRITER STEPHEN SANCHEZ IN PARTNERSHIP WITH LENOVO AND INTEL EVO™ KICKS OFF THE LAUNCH OF HIS DEBUT ALBUM WITH ANGEL FACE: THE LIVE VISUAL ALBUM

Retrieved on: 
Thursday, September 28, 2023

LOS ANGELES, Sept. 28, 2023 /PRNewswire/ -- Lenovo announces its partnership with multi-platinum breakthrough artist Stephen Sanchez to produce a cinematic live visual album, giving fans the opportunity to discover the electric and seductive story behind the genre-defining debut album Angel Face, out 9/22 via Mercury Records/Republic Records. This year's Limitless Possibilities campaign is the fifth year that Lenovo has worked with established and celebrated artists and musicians to help bring their creative visions to life.

Key Points: 
  • Stephen will be performing tracks off the album with captivating new visuals powered by Lenovo and Intel Evo.
  • The concert was filmed in Nashville with the latest Lenovo and Intel Evo technology, including the newly released Lenovo Yoga Book 9i and Lenovo Yoga 9i.
  • "I'm so excited to be partnering with Lenovo to create this visual representation of my music," said Sanchez.
  • We are thrilled to partner with such a talented artist such as Stephen Sanchez and play a role in bringing his music to life."

Singer/Songwriter Stephen Sanchez in Partnership with Lenovo and Intel Evo™ Kicks off the Launch of His Debut Album with Angel Face: The Live Visual Album

Retrieved on: 
Tuesday, September 19, 2023

(Photo Credit: Luke Rogers)

Key Points: 
  • (Photo Credit: Luke Rogers)
    The concert was filmed in Nashville with the latest Lenovo and Intel Evo technology, including the newly released Lenovo Yoga Book 9i and Lenovo Yoga 9i.
  • Fans can tune in to watch the visual album on Tuesday, October 3rd at 8pm ET on Sanchez’s YouTube channel .
  • “I’m so excited to be partnering with Lenovo to create this visual representation of my music,” said Sanchez.
  • We are thrilled to partner with such a talented artist such as Stephen Sanchez and play a role in bringing his music to life.”

Sprite Spotlights Artists' Untold Stories in Sprite Limelight Season 2

Retrieved on: 
Wednesday, May 3, 2023

ATLANTA, May 3, 2023 /PRNewswire/ -- Following last year's successful launch of Sprite Limelight, the brand's ground-breaking global music program, Sprite will once again bring together an exceptional collective of fearless, international artists with creative points of view, to create original songs via an innovative format: one hook, many beats.

Key Points: 
  • "Being part of this global music platform with Sprite has been super-cool for me, but it's also super-cool for music – I love how the Limelight program brings together dope talent from across the world," said Feid.
  • Sprite Limelight season 2 debuts on May 3, 2023 with a program trailer on YouTube , introducing the artists and teasing their song creation journey.
  • "Our aim with Sprite Limelight is to break the mold of the traditional music and brand partnership with a new type of platform that places artist stories and new music at the center of everything."
  • We're going big this year with some incredible new music, and we're excited for everyone to step into the Limelight with us for Season Two."

Sprite Spotlights Artists' Untold Stories in Sprite Limelight Season 2

Retrieved on: 
Wednesday, May 3, 2023

ATLANTA, May 3, 2023 /PRNewswire/ -- Following last year's successful launch of Sprite Limelight, the brand's ground-breaking global music program, Sprite will once again bring together an exceptional collective of fearless, international artists with creative points of view, to create original songs via an innovative format: one hook, many beats.

Key Points: 
  • "Being part of this global music platform with Sprite has been super-cool for me, but it's also super-cool for music – I love how the Limelight program brings together dope talent from across the world," said Feid.
  • Sprite Limelight season 2 debuts on May 3, 2023 with a program trailer on YouTube , introducing the artists and teasing their song creation journey.
  • "Our aim with Sprite Limelight is to break the mold of the traditional music and brand partnership with a new type of platform that places artist stories and new music at the center of everything."
  • We're going big this year with some incredible new music, and we're excited for everyone to step into the Limelight with us for Season Two."

LIL YACHTY LAUNCHES YACHTY'S PIZZERIA

Retrieved on: 
Tuesday, September 6, 2022

LOS ANGELES, Sept. 6, 2022 /PRNewswire/ -- Today, Grammy-nominated singer, rapper, and entrepreneur Lil Yachty is taking his love for pizza to the next level with the launch of his first-ever line of frozen pizza, Yachty's Pizzeria, for sale exclusively in Walmart stores across the country.

Key Points: 
  • "I've loved making and eating pizza my whole life, so this is a project I'm really excited about and have been for a long time.
  • I take my pizza seriously so I'm looking forward to seeing what people think," said Lil Yachty.
  • Yachty's Pizzeria comes in four mouthwatering flavors, and features Lil Yachty's creations that includes favorite cheeses, toppings and bold seasonings.
  • Yachty's Pizzeria is available now nationwide at Walmart.

UNIVERSAL MUSIC GROUP FOR BRANDS WINS FIRST-EVER CLIO GLOBAL ENTERTAINMENT AWARDS FOR POKEMON 25TH ANNIVERSARY PROGRAM

Retrieved on: 
Thursday, January 20, 2022

NEW YORK, Jan. 20, 2022 /PRNewswire/ -- Universal Music Group for Brands (UMG for Brands), Universal Music Group's global brand partnership division, announced that the company has won its first-ever awards from CLIO Global Entertainment, an awards program that recognizes excellence in marketing and communications across film, television, live entertainment and gaming.

Key Points: 
  • NEW YORK, Jan. 20, 2022 /PRNewswire/ -- Universal Music Group for Brands (UMG for Brands), Universal Music Group's global brand partnership division, announced that the company has won its first-ever awards from CLIO Global Entertainment, an awards program that recognizes excellence in marketing and communications across film, television, live entertainment and gaming.
  • UMG for Brands, Republic Records and Capitol Music Group led a year-long partnership with the Pokmon Company International team and its partners to celebrate the 25th Anniversary of the iconic video game and entertainment franchise beloved by millions of fans of all ages around the world by releasing hit singles, music videos, an AR concert, exclusive merch, and branded content.
  • The efforts exerted by the entire UMG for Brands team, led by Bridget Ferris, Vice President, UMG for Brands, was recently recognized with seven CLIO Global Entertainment Awards wins.
  • "I couldn't be more proud of the recognition by the CLIO Global Entertainment Awards for our team's passionate and innovative work this year on the Pokemon campaign," said Richard Yaffa, Global Head of Universal Music Group for Brands.