DYNATA


Associated tags: ROI, Advertising, Human, Research, Sales

Locations: JAPAN, AUSTRALIA, CALIFORNIA, DAVE, APAC, INDIA, NEW ZEALAND, AMERICAS, CONNECTICUT, UNITED KINGDOM, GERMANY, FRANCE, POLAND, SWEDEN, PORTUGAL, IRELAND, LUXEMBOURG, RUSSIA, NETHERLANDS, WILEY, NORWAY

Dynata Infuses Top Sales Talent into Commercial Leadership Team

Retrieved on: 
Monday, March 18, 2024

SHELTON, Conn., March 18, 2024 /PRNewswire/ -- Dynata — the most trusted source for reliable, accurate first-party data — today announced the addition of three renowned sales executives to its commercial leadership team in the North American region. This strategic infusion of top talent strengthens the company's commitment to client-centric growth and positions it as the partner of choice for businesses navigating the evolving data landscape and seeking a competitive edge for the future.

Key Points: 
  • "Dynata's bold recruitment strategy and our vision to scale the business is about more than talent acquisition — we see it as a competitive advantage and the blueprint for sustained success," Brad Brockhaug, Chief Commercial Officer at Dynata.
  • "With Don, Nancy and Courtney each bringing decades of expertise to their respective roles and our collective leadership team, Dynata is poised to continue setting an upward trajectory for the company's future.
  • Prior to Flatiron, Ziser led the Sales and Marketing teams at Wiley, driving expansion and growing the sales pipeline.
  • Courtney Griffin, Senior Vice President, MRA West, AMER, joins Dynata from Improvado, where under her leadership the Sales team grew revenue year-over-year for three consecutive years.

Dynata Infuses Top Sales Talent into Commercial Leadership Team

Retrieved on: 
Monday, March 18, 2024

SHELTON, Conn., March 18, 2024 /PRNewswire/ -- Dynata — the most trusted source for reliable, accurate first-party data — today announced the addition of three renowned sales executives to its commercial leadership team in the North American region. This strategic infusion of top talent strengthens the company's commitment to client-centric growth and positions it as the partner of choice for businesses navigating the evolving data landscape and seeking a competitive edge for the future.

Key Points: 
  • "Dynata's bold recruitment strategy and our vision to scale the business is about more than talent acquisition — we see it as a competitive advantage and the blueprint for sustained success," Brad Brockhaug, Chief Commercial Officer at Dynata.
  • "With Don, Nancy and Courtney each bringing decades of expertise to their respective roles and our collective leadership team, Dynata is poised to continue setting an upward trajectory for the company's future.
  • Prior to Flatiron, Ziser led the Sales and Marketing teams at Wiley, driving expansion and growing the sales pipeline.
  • Courtney Griffin, Senior Vice President, MRA West, AMER, joins Dynata from Improvado, where under her leadership the Sales team grew revenue year-over-year for three consecutive years.

Dynata vigorously refutes Moody's factual inaccuracies and misclassification of credit rating

Retrieved on: 
Wednesday, March 13, 2024

Notwithstanding such termination, Moody's has issued a factually inaccurate report suggesting Dynata missed an interest payment.

Key Points: 
  • Notwithstanding such termination, Moody's has issued a factually inaccurate report suggesting Dynata missed an interest payment.
  • Dynata strongly disagrees with this misclassification.
  • "We'll continue to provide accurate and transparent information to all stakeholders.
  • Our unwavering commitment to providing excellent service to our valued customers, vendors and employees remains stronger than ever.

Dynata vigorously refutes Moody's factual inaccuracies and misclassification of credit rating

Retrieved on: 
Wednesday, March 13, 2024

Notwithstanding such termination, Moody's has issued a factually inaccurate report suggesting Dynata missed an interest payment.

Key Points: 
  • Notwithstanding such termination, Moody's has issued a factually inaccurate report suggesting Dynata missed an interest payment.
  • Dynata strongly disagrees with this misclassification.
  • "We'll continue to provide accurate and transparent information to all stakeholders.
  • Our unwavering commitment to providing excellent service to our valued customers, vendors and employees remains stronger than ever.

U.S. Workers to Senior Leaders: "You Have No Idea What We Really Want, Do You?"

Retrieved on: 
Thursday, November 9, 2023

NEW YORK, Nov. 9, 2023 /PRNewswire/ -- New research from StrawberryFrog and Dynata reveals a rampant number of U.S. employees feel unfulfilled in their current jobs, and most don't believe their senior leadership is aware the problem even exists.

Key Points: 
  • The results in the new "WorkShift" study indicates three out of four workers are either unfulfilled, checked out or fed up.
  • This is bad news for employers, since even if an employee stays, they remain disengaged and contribute less to the organization.
  • By contrast, the study found most senior leaders believe they do understand what motivates employees.
  • But unfortunately, workers view senior leadership as distracted at best and oblivious at worst in establishing real meaning and purpose in the workplace.

Dynata accelerates immediate and long-term growth by announcing company's first Chief Commercial Officer

Retrieved on: 
Wednesday, September 13, 2023

WESTPORT, Conn., Sept. 13, 2023 /PRNewswire/ -- Dynata, the world's largest first-party data company for insights, activation and measurement, today announced the appointment of Brad Brockhaug as its first Chief Commercial Officer (CCO). This strategic move underscores Dynata's commitment to immediate and long-term growth, innovation and a steadfast dedication to customer-centricity.

Key Points: 
  • WESTPORT, Conn., Sept. 13, 2023 /PRNewswire/ -- Dynata , the world's largest first-party data company for insights, activation and measurement, today announced the appointment of Brad Brockhaug as its first Chief Commercial Officer (CCO).
  • This strategic move underscores Dynata's commitment to immediate and long-term growth, innovation and a steadfast dedication to customer-centricity.
  • "The creation of the chief commercial officer role at Dynata is a testament to our commitment to innovation and adaptability, enabling us to better align our strategies with evolving client needs, enhancing our competitive edge in the market," said Dynata CEO Mike Petrullo.
  • In these roles, he successfully led global commercial organizations, forged strategic partnerships and consistently surpassed revenue growth targets by implementing proactive and ambitious commercial strategies at scale.

Dynata accelerates immediate and long-term growth by announcing company's first Chief Commercial Officer

Retrieved on: 
Wednesday, September 13, 2023

WESTPORT, Conn., Sept. 13, 2023 /PRNewswire/ -- Dynata, the world's largest first-party data company for insights, activation and measurement, today announced the appointment of Brad Brockhaug as its first Chief Commercial Officer (CCO). This strategic move underscores Dynata's commitment to immediate and long-term growth, innovation and a steadfast dedication to customer-centricity.

Key Points: 
  • WESTPORT, Conn., Sept. 13, 2023 /PRNewswire/ -- Dynata , the world's largest first-party data company for insights, activation and measurement, today announced the appointment of Brad Brockhaug as its first Chief Commercial Officer (CCO).
  • This strategic move underscores Dynata's commitment to immediate and long-term growth, innovation and a steadfast dedication to customer-centricity.
  • "The creation of the chief commercial officer role at Dynata is a testament to our commitment to innovation and adaptability, enabling us to better align our strategies with evolving client needs, enhancing our competitive edge in the market," said Dynata CEO Mike Petrullo.
  • In these roles, he successfully led global commercial organizations, forged strategic partnerships and consistently surpassed revenue growth targets by implementing proactive and ambitious commercial strategies at scale.

Dynata Partners with Comcast Advertising to Strengthen Media Measurement

Retrieved on: 
Thursday, September 7, 2023

DALLAS, Sept. 7, 2023 /PRNewswire/ -- Dynata, the world's largest first-party data company for insights, activation and measurement, today announced a partnership to license and incorporate Comcast data into Dynata's advertising solutions product suite.

Key Points: 
  • DALLAS, Sept. 7, 2023 /PRNewswire/ -- Dynata , the world's largest first-party data company for insights, activation and measurement, today announced a partnership to license and incorporate Comcast data into Dynata's advertising solutions product suite.
  • Dynata and Comcast partner to provide marketers with more accurate and effective omni-channel advertising measurement.
  • "We're very excited to support Dynata in their efforts to enable marketers to better measure the impact of their media investment and understand consumer perceptions, favorability and intent," said Larry Allen, VP & GM, Addressable Enablement, Comcast Advertising.
  • This partnership underscores both companies' desire to further improve and accelerate innovation in audience-based measurement across media channels, while empowering marketers to derive a much more confident picture of their cross-screen media investment.

Dynata Partners with Comcast Advertising to Strengthen Media Measurement

Retrieved on: 
Thursday, September 7, 2023

DALLAS, Sept. 7, 2023 /PRNewswire/ -- Dynata, the world's largest first-party data company for insights, activation and measurement, today announced a partnership to license and incorporate Comcast data into Dynata's advertising solutions product suite.

Key Points: 
  • DALLAS, Sept. 7, 2023 /PRNewswire/ -- Dynata , the world's largest first-party data company for insights, activation and measurement, today announced a partnership to license and incorporate Comcast data into Dynata's advertising solutions product suite.
  • The joint solution provides a single-source, consented, panel-based TV measurement approach that improves marketers' decision-making around advertising performance, when comparing the relative strength of video assets' performance across all screens and devices.
  • "We're very excited to support Dynata in their efforts to enable marketers to better measure the impact of their media investment and understand consumer perceptions, favorability and intent," said Larry Allen, VP & GM, Addressable Enablement, Comcast Advertising.
  • This partnership underscores both companies' desire to further improve and accelerate innovation in audience-based measurement across media channels, while empowering marketers to derive a much more confident picture of their cross-screen media investment.

Dynata selects Mark Lepine to lead APAC business

Retrieved on: 
Monday, July 24, 2023

DALLAS, July 24, 2023 /PRNewswire/ -- Dynata, the world's largest first-party data company for insights, activation and measurement, today announced Mark Lepine as the new managing director of its Asia-Pacific (APAC) business. With deep-rooted experience in market research and the region, Lepine will oversee the company's APAC operations, advancing Dynata's growth and leadership across the market. 

Key Points: 
  • DALLAS, July 24, 2023 /PRNewswire/ -- Dynata , the world's largest first-party data company for insights, activation and measurement, today announced Mark Lepine as the new managing director of its Asia-Pacific (APAC) business.
  • With deep-rooted experience in market research and the region, Lepine will oversee the company's APAC operations, advancing Dynata's growth and leadership across the market.
  • With deep-rooted experience in market research and the region, Mark Lepine will oversee the company's APAC operations.
  • "I'm thrilled to join Dynata and lead our talented APAC team during this exciting phase of growth," Lepine said.