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Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time

Retrieved on: 
Tuesday, April 19, 2022
E. W. Scripps Company, News, National Association, OTA, ATSC 3.0, PST, Kineton, Television, National Association of Broadcasters, TVB Pearl, LLC, What Now, Hearst, Philippine Council of Evangelical Churches, ATSC, NAB, Weather, Life, Pearl, Gray Television, Program, Cox Media Group, HDR, Atmosphere, Internet, Technology, View, Freewheel, Environment, Nexstar Media Group, Howard University School of Communications, Human voice, Sinclair Broadcast Group, Advanced Television Systems Committee, NAB Show, TEGNA, City, Industry, Multimedia, E.W. Edwards, Graham Media Group, WHUT, Dolby Laboratories, Broadcasting, Google, Broadcaster

WASHINGTON, April 19, 2022 /PRNewswire/ -- Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced the launch of the RUN3TV web platform that enables broadcasters to offer a brand-new hybrid TV service to over-the-air (OTA) viewers.

Key Points: 
  • RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, and bring content to life through two-way web interactivity.
  • "With NEXTGEN TV and RUN3TV, broadcasters can now bring the OTA environment into the digital world."
  • RUN3TV's web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices.
  • Broadcasters can now leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.

Pearl TV, MediaTek Introduce 'FastTrack to NEXTGEN TV'--A Platform That Speeds Development and Time to Market of New Smart TVs and Devices

Retrieved on: 
Tuesday, April 19, 2022
LG, Samsung, Magid, E. W. Scripps Company, FastTrack, OTA, DVD, ATSC 3.0, National Association, Adoption, ATSC3, TWSE, SOC, Television, National Association of Broadcasters, TVB Pearl, Tablet, What Now, Philippine Council of Evangelical Churches, NAB, ATSC, Research, Consumer Technology Association, Compliance, MediaTek, Hisense, Pearl, Gray Television, Small Business Saturday, Program, Cox Media Group, Goal, HDR, Atmosphere, Electronics, Internet, Application, View, Technology, Nexstar Media Group, Common Hardware Reference Platform, Sinclair Broadcast Group, Solution, Human voice, Advanced Television Systems Committee, NAB Show, IOT, City, Multimedia, VAD, Dolby Laboratories, CTA, Graham Media Group, Video game console, Cassette tape, Broadcasting, Mobile phone, Sony

WASHINGTON, April 19, 2022 /PRNewswire/ -- Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, and MediaTek have launched 'FastTrack to NEXTGEN TV,' a program that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices at volume.

Key Points: 
  • "We're excited that together with MediaTek, we can usher in high-volume, low-cost televisions that consumers desire and are buying today, particularly among millennials."
  • The FastTrack program provides consumer electronics manufacturers with an easier, faster, and more cost-effective process to introduce NEXTGEN TV-compatible products via MediaTek's Reference Platform.
  • "Consumers want TVs to come with NEXTGEN TV capabilities and they want to be part of the future of television.
  • MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables nearly 2 billion connected devices a year.