SpringServe Reports Growing Momentum, Driven by Increased CTV Ad Spend and Strong Marketplace Demand
Retrieved on:
Tuesday, November 15, 2022
NEW YORK, Nov. 15, 2022 (GLOBE NEWSWIRE) -- SpringServe, the leading independent ad serving platform, announced growing momentum in 2022, driven primarily by increased ad spend on CTV.
Key Points:
- NEW YORK, Nov. 15, 2022 (GLOBE NEWSWIRE) -- SpringServe, the leading independent ad serving platform, announced growing momentum in 2022, driven primarily by increased ad spend on CTV.
- According to Magna Global, CTV ad spend is expected to grow an additional 22% in 2022 to $6.3 billion.
- SpringServes platform empowers publishers with tools to keep abreast of the changing CTV and OLV landscape as ad spend growth accelerates.
- SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising.