E.W. Edwards

SpringServe Reports Growing Momentum, Driven by Increased CTV Ad Spend and Strong Marketplace Demand

Retrieved on: 
Tuesday, November 15, 2022

NEW YORK, Nov. 15, 2022 (GLOBE NEWSWIRE) -- SpringServe, the leading independent ad serving platform, announced growing momentum in 2022, driven primarily by increased ad spend on CTV.

Key Points: 
  • NEW YORK, Nov. 15, 2022 (GLOBE NEWSWIRE) -- SpringServe, the leading independent ad serving platform, announced growing momentum in 2022, driven primarily by increased ad spend on CTV.
  • According to Magna Global, CTV ad spend is expected to grow an additional 22% in 2022 to $6.3 billion.
  • SpringServes platform empowers publishers with tools to keep abreast of the changing CTV and OLV landscape as ad spend growth accelerates.
  • SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising.

Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time

Retrieved on: 
Tuesday, April 19, 2022

WASHINGTON, April 19, 2022 /PRNewswire/ -- Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced the launch of the RUN3TV web platform that enables broadcasters to offer a brand-new hybrid TV service to over-the-air (OTA) viewers.

Key Points: 
  • RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, and bring content to life through two-way web interactivity.
  • "With NEXTGEN TV and RUN3TV, broadcasters can now bring the OTA environment into the digital world."
  • RUN3TV's web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices.
  • Broadcasters can now leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.