Digital Marketing

CG Life Acquires Toolhouse, Significantly Expanding Technology-Enabled Omnichannel Capabilities

Retrieved on: 
Tuesday, April 9, 2024
Search Engine Marketing, Data Management, Other Communications, Technology, Public Relations, Investor Relations, Marketing, Advertising, Pharmaceutical, Communications, General Health, Medical Devices, Other Technology, Biotechnology, Software, Digital Marketing, Health, Organization, Science, Digital, Patient, Acquisition, Senior, Creativity, Multimedia, Physician, Sales

CG Life , a leading integrated agency that blends strategy, creative, marketing, digital, and media with science, has significantly expanded its ability to support commercial life science organizations with digital omnichannel strategies through the addition of Toolhouse .

Key Points: 
  • CG Life , a leading integrated agency that blends strategy, creative, marketing, digital, and media with science, has significantly expanded its ability to support commercial life science organizations with digital omnichannel strategies through the addition of Toolhouse .
  • View the full release here: https://www.businesswire.com/news/home/20240409702768/en/
    CG Life acquires Toolhouse to expand its technology-enabled omnichannel capabilities for biopharma and life science companies (Photo: Business Wire)
    Founded in 1995, Toolhouse is a digital agency specializing in helping biopharma companies create more meaningful, measurable connections with patients and physicians.
  • “Healthcare has changed dramatically, requiring brand leaders in biopharma and life science to deploy nimble, omnichannel digital strategies to connect with their audiences,” said CG Life CEO David Ormesher.
  • “The decision for Toolhouse to join forces with the CG Life team was a completely natural one.

The Bliss Group’s Senior Leadership Team Expands to Meet Emerging Client and Talent Needs

Retrieved on: 
Tuesday, April 9, 2024
Public Relations, Investor Relations, Marketing, Content Marketing, Communications, Digital Marketing, Culture, Brandeis University, Data science, Executive, Financial services, Dartmouth College, Columbia University, Head, Life, Colgate University, Professional services, Content, Fortune 500, Management

JP Letourneau was promoted to Vice President in the Financial Services group.

Key Points: 
  • JP Letourneau was promoted to Vice President in the Financial Services group.
  • In September 2023, Adam Schwartzman was promoted to Group Vice President, Head of Content, and Ben Davis was promoted to Vice President in the Professional Services practice.
  • “Bliss is proud to recognize the smart and kind communications professionals who help our clients confront complicated issues with insights that bring change to life,” said Cortney Stapleton, CEO of The Bliss Group.
  • Her work as Head of Employee Experience will ensure the firm’s unique culture and reputation for developing strong talent remains a top priority.

Backlight Appoints Kathleen Barrett as CEO

Retrieved on: 
Tuesday, April 9, 2024
Apps, Applications, Technology, Entertainment, Marketing, Communications, Software, Media, Audio, Video, General Entertainment, Digital Marketing, Software as a service, Growth, Vimeo, Goldman Sachs, VHX, PSG, SVP, History, Enterprise, IAC, Multimedia, NAB Show, Video game

Backlight , a global media and entertainment software solution provider, today announced the appointment of Kathleen Barrett as its Chief Executive Officer.

Key Points: 
  • Backlight , a global media and entertainment software solution provider, today announced the appointment of Kathleen Barrett as its Chief Executive Officer.
  • After more than a decade of leading video businesses, Ms. Barrett most recently served as CEO of IAC subsidiary Mosaic Group, one of the largest non-gaming app developers in the world with over 40 products and a billion downloads.
  • View the full release here: https://www.businesswire.com/news/home/20240409478932/en/
    Global media and entertainment software solution provider, Backlight, announced the appointment of Kathleen Barrett as its Chief Executive Officer.
  • Ms. Barrett has deep experience in the video software industry, having previously served as the SVP of Enterprise at Vimeo and most recently served as CEO of IAC subsidiary Mosaic Group.

ID5 Announces $20 Million in Series B Funding

Retrieved on: 
Tuesday, April 9, 2024
Data Management, Technology, Professional Services, Online Privacy, Marketing, Advertising, Communications, Security, Digital Marketing, Data Analytics, Software, ID5, Dun & Bradstreet, Entrepreneurship, EVP, GDPR, TransUnion, Investment, Ecosystem, OpenX, Havas Media, Privacy, Cryptocurrency

Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.

Key Points: 
  • Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million.
  • Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion, join the ID5 board of directors.
  • Several companies have already measured the uplift that ID5 provides and its effectiveness in cookieless environments, as numerous case studies demonstrate .
  • “ID5 has been receiving unprecedented levels of support from investors and interest from partners,” said Mathieu Roche, ID5’s CEO and Co-Founder.

Jon Peddie Research Report: Who Are the Creators and the Tools They Use?

Retrieved on: 
Tuesday, April 9, 2024
Technology, Content Marketing, Communications, Software, Digital Marketing, Social Media, Data Management, Artificial Intelligence, Influencer, M&E, DCC, Digital, JPR, COVID-19, Growth, Market, Music

Covid spurred a massive increase in demand for new content on all platforms, and the tool makers responded, as did the creators.

Key Points: 
  • Covid spurred a massive increase in demand for new content on all platforms, and the tool makers responded, as did the creators.
  • Jon Peddie Research has produced an in-depth report on the DCC market.
  • The DCC software tools market is estimated to be worth $17 billion in 2026, with video production accounting for 44%.
  • A subscription to TechWatch also includes four hours of consulting time, which can be used over the course of the subscription.

Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud

Retrieved on: 
Tuesday, April 9, 2024
Software, Networks, Internet, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Digital Marketing, Marketing, Advertising, Communications, Content Marketing, Cloud, CDP, ROI, Organization, Brazing, CSV, Census, Catalog, Martech, Machine learning

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.

Key Points: 
  • Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.
  • They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake.
  • This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users.
  • “Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways,” said Matthew Castino, Marketing Measurement Lead at Canva.

 Pantheon and Lytics Partner to Bring Personalization Within Reach via Google Generative AI

Retrieved on: 
Tuesday, April 9, 2024
Software, Online Retail, Search Engine Optimization, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Security, Digital Marketing, Retail, Communications, Other Technology, Cloud, CDP, Synthetic media, Google Cloud, Software as a service, Growth, Partnership, Complexity, Running, Machine learning, WordPress, Privacy, Marketing, Generative, Online shopping

Together, Lytics and Pantheon are providing mutual customers with free access to Lytics’ Personalization Engine, giving digital marketing teams an unprecedented opportunity: to get up and running with website personalization in days, not quarters, address an imminent cookie-less future, and leverage cutting-edge generative AI technology.

Key Points: 
  • Together, Lytics and Pantheon are providing mutual customers with free access to Lytics’ Personalization Engine, giving digital marketing teams an unprecedented opportunity: to get up and running with website personalization in days, not quarters, address an imminent cookie-less future, and leverage cutting-edge generative AI technology.
  • I’m thrilled to give web teams everywhere access to this important lever to hit their goals,” said Pantheon CEO Zack Rosen.
  • “This partnership enables every company to modernize their marketing with Generative AI and enable a seamless transition away from third-party cookies,” said Lytics CEO James McDermott.
  • Lytics Personalization Engine is available today to Pantheon customers and digital agency partners.

LiveRamp’s Industry Solutions for Retail Achieve “Google Cloud Partner of the Year” Award

Retrieved on: 
Tuesday, April 9, 2024
Software, Professional Services, Search Engine Optimization, Search Engine Marketing, Data Management, Apps, Applications, Technology, Digital Marketing, Data Analytics, Online Privacy, Advertising, Content Marketing, Communications, Cloud, Data science, BigQuery, PAIR, Acquisition, DataOps, CPG, MLOps, Ecosystem, Identity, Looker, Marketing, Corporation, Satellite navigation device

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced it has received the 2024 Google Cloud Partner of the Year Award for “Industry Solution - Technology: Retail.” LiveRamp was recognized for delivering solutions that help retailers and brands unlock the value of marketing data and analytics in Google Cloud.

Key Points: 
  • LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced it has received the 2024 Google Cloud Partner of the Year Award for “Industry Solution - Technology: Retail.” LiveRamp was recognized for delivering solutions that help retailers and brands unlock the value of marketing data and analytics in Google Cloud.
  • The accolade follows LiveRamp’s recognition as Google Cloud’s “Global Industry Technology Partner of the Year” in 2023.
  • “Google Cloud's Partner Awards celebrate the transformative impact and value that partners have delivered for customers," said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud.
  • In all, LiveRamp’s flexible solutions support BigQuery, CortexAI, Google Analytics Hub, Google Ads, Google Ads Data Hub, Google PAIR, and Looker with additional connectivity to LiveRamp’s ecosystem of 900 global partners.

Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One

Retrieved on: 
Tuesday, April 9, 2024
TV and Radio, Technology, Professional Services, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Data Analytics, Software, Media, ANA, ROI, Friction, Assembly, DSP, Partnership, Carbon, Workflow, PMG, Roku, The Walt Disney Company, System, Fraud, Ecosystem, Harmony, Fox, CTV, SSP, Vizio, NBCUniversal, Video game

As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.

Key Points: 
  • As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.
  • Innovid’s vision has always been that TV should remain open for everyone and controlled by no one.
  • It has pursued that from a position of media-unbiased independence, with the strength of an open, transparent infrastructure that powers impactful ad-supported experiences.
  • “As TV speeds toward its fully digital future, Innovid believes that TV should remain open for everyone and controlled by no one.

Viamedia Promotes Sherri Bradshaw and Anita James to Senior Vice President Roles

Retrieved on: 
Tuesday, April 9, 2024
Technology, Entertainment, Marketing, Advertising, Online, Communications, Software, TV and Radio, Digital Marketing, Financial management, External, Certification, Growth, Affiliated Computer Services, Strategic planning, Controller, University, Senior, Multimedia, Financial analyst, Business operations, CPA, Management

Viamedia , the largest independent advertising rep firm in the U.S., today announced the promotions of Sherri Bradshaw and Anita James to Senior Vice President roles, effective immediately.

Key Points: 
  • Viamedia , the largest independent advertising rep firm in the U.S., today announced the promotions of Sherri Bradshaw and Anita James to Senior Vice President roles, effective immediately.
  • View the full release here: https://www.businesswire.com/news/home/20240409209228/en/
    Viamedia promotes Sherri Bradshaw (left) to Senior Vice President of Finance and Anita James (right) to Senior Vice President of Financial Planning and Analysis, bringing decades of experience and dedication to their new roles.
  • Today, we are celebrating the promotion of two of our most outstanding talents, Sherri and Anita, to new leadership roles,” said David Solomon, President and CEO of Viamedia.
  • Anita James has been promoted to Senior Vice President of Financial Planning and Analysis.