Content Marketing

The Bliss Group’s Senior Leadership Team Expands to Meet Emerging Client and Talent Needs

Retrieved on: 
Tuesday, April 9, 2024
Public Relations, Investor Relations, Marketing, Content Marketing, Communications, Digital Marketing, Culture, Brandeis University, Data science, Executive, Financial services, Dartmouth College, Columbia University, Head, Life, Colgate University, Professional services, Content, Fortune 500, Management

JP Letourneau was promoted to Vice President in the Financial Services group.

Key Points: 
  • JP Letourneau was promoted to Vice President in the Financial Services group.
  • In September 2023, Adam Schwartzman was promoted to Group Vice President, Head of Content, and Ben Davis was promoted to Vice President in the Professional Services practice.
  • “Bliss is proud to recognize the smart and kind communications professionals who help our clients confront complicated issues with insights that bring change to life,” said Cortney Stapleton, CEO of The Bliss Group.
  • Her work as Head of Employee Experience will ensure the firm’s unique culture and reputation for developing strong talent remains a top priority.

New Survey From Propel Software Confirms Trend That Americans Are Severing Relationships With Companies That Aren’t Prioritizing Sustainability

Retrieved on: 
Tuesday, April 9, 2024
Influencer, Recycling, Supermarket, Specialty, Food, Beverage, Alternative Energy, Environment, Fashion, Energy, Teens, Retail, Children, Green Technology, Environmental, Social and Governance (ESG), Women, Social Media, Professional Services, Cruise, EV, Electric Vehicles, Other Travel, Men, Transportation, Environmental Policy, Lodging, Environmental Issues, Destinations, Alternative Vehicles, Fuels, Family, Environmental Health, Travel, Consumer, Packaging, Small Business, Other Communications, Software, Public Relations, Investor Relations, Marketing, Supply Chain Management, Manufacturing, Advertising, Content Marketing, Communications, Climate Change, Thought Leadership, Technology, Sustainability, Socially Responsible Investing, Social Activism, Organic Food, Automotive, Home Goods, Republican, Electronics, OnePoll, Democrat, PVM, Online shopping

It also found that 44% feel more emotionally invested in companies that follow/demonstrate sustainable business practices .

Key Points: 
  • It also found that 44% feel more emotionally invested in companies that follow/demonstrate sustainable business practices .
  • The poll of 2,000 U.S. adults revealed that Americans will spend 33% more on green products in 2024 than in 2023.
  • “Transparency is important to consumers, and brands should take note if they want customers to continue to be brand loyal.
  • The majority of respondents (65%) say they will look for environmental claims when making a purchase,” said Ross Meyercord, CEO of Propel Software.

Jon Peddie Research Report: Who Are the Creators and the Tools They Use?

Retrieved on: 
Tuesday, April 9, 2024
Technology, Content Marketing, Communications, Software, Digital Marketing, Social Media, Data Management, Artificial Intelligence, Influencer, M&E, DCC, Digital, JPR, COVID-19, Growth, Market, Music

Covid spurred a massive increase in demand for new content on all platforms, and the tool makers responded, as did the creators.

Key Points: 
  • Covid spurred a massive increase in demand for new content on all platforms, and the tool makers responded, as did the creators.
  • Jon Peddie Research has produced an in-depth report on the DCC market.
  • The DCC software tools market is estimated to be worth $17 billion in 2026, with video production accounting for 44%.
  • A subscription to TechWatch also includes four hours of consulting time, which can be used over the course of the subscription.

Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud

Retrieved on: 
Tuesday, April 9, 2024
Software, Networks, Internet, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Digital Marketing, Marketing, Advertising, Communications, Content Marketing, Cloud, CDP, ROI, Organization, Brazing, CSV, Census, Catalog, Martech, Machine learning

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.

Key Points: 
  • Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.
  • They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake.
  • This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users.
  • “Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways,” said Matthew Castino, Marketing Measurement Lead at Canva.

LiveRamp’s Industry Solutions for Retail Achieve “Google Cloud Partner of the Year” Award

Retrieved on: 
Tuesday, April 9, 2024
Software, Professional Services, Search Engine Optimization, Search Engine Marketing, Data Management, Apps, Applications, Technology, Digital Marketing, Data Analytics, Online Privacy, Advertising, Content Marketing, Communications, Cloud, Data science, BigQuery, PAIR, Acquisition, DataOps, CPG, MLOps, Ecosystem, Identity, Looker, Marketing, Corporation, Satellite navigation device

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced it has received the 2024 Google Cloud Partner of the Year Award for “Industry Solution - Technology: Retail.” LiveRamp was recognized for delivering solutions that help retailers and brands unlock the value of marketing data and analytics in Google Cloud.

Key Points: 
  • LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced it has received the 2024 Google Cloud Partner of the Year Award for “Industry Solution - Technology: Retail.” LiveRamp was recognized for delivering solutions that help retailers and brands unlock the value of marketing data and analytics in Google Cloud.
  • The accolade follows LiveRamp’s recognition as Google Cloud’s “Global Industry Technology Partner of the Year” in 2023.
  • “Google Cloud's Partner Awards celebrate the transformative impact and value that partners have delivered for customers," said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud.
  • In all, LiveRamp’s flexible solutions support BigQuery, CortexAI, Google Analytics Hub, Google Ads, Google Ads Data Hub, Google PAIR, and Looker with additional connectivity to LiveRamp’s ecosystem of 900 global partners.

Loop Media Announces Strategic Partnership with Adnimation to Increase CTV Ad Revenue

Retrieved on: 
Monday, April 8, 2024
TV and Radio, Technology, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Software, Audio, Video, Media, Content Marketing, ROI, Canadian Tire money, Partnership, LPTV, News, Loop, Software development kit, OOH, SDK, CTV

Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform for businesses, announced today a new partnership.

Key Points: 
  • Adnimation Ltd., a leading Google Certified Publishing Partner (GCPP) for CTV dedicated to helping digital publishers grow their businesses, and Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), a leading multichannel streaming CTV platform for businesses, announced today a new partnership.
  • Seeking to boost its ad revenue, Loop Media partnered with Adnimation, whose CTV Fusion tool uses a combination of advanced technology, hands-on expertise, and unique access to Google’s CTV video advertising demand to increase ad revenue for publishers.
  • This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop® CTV network.
  • This collaboration serves as a testament to the immense value of Loop Media and the proven capabilities of Adnimation's CTV tool, which has consistently demonstrated its effectiveness in elevating ad revenue for CTV publishers.”

Transfr Expands Leadership Team with Four Key Executive Hires: CMO, CFO, CRO, and GM, Interactive Learning

Retrieved on: 
Thursday, April 4, 2024
Software, Metaverse, Content Marketing, Communications, Web3, Technology, Education, Training, Nate, Growth, Apple, VR, Interactive Learning, CFO, History, SAP, Acquisition, Engineering, Marketing, Virtual reality, Interactivity, Management

Ron joins Transfr from Deepwatch, the leading managed security platform for the cyber-resilient enterprise, where he served as CFO for four years.

Key Points: 
  • Ron joins Transfr from Deepwatch, the leading managed security platform for the cyber-resilient enterprise, where he served as CFO for four years.
  • At Transfr, Ron will play a critical role in overseeing the company’s financial strategy and operations, driving growth initiatives, and ensuring financial stability and transparency.
  • Gaurav Sharma, General Manager, Interactive Learning: Gaurav Sharma joins Transfr as the General Manager of Interactive Learning, leveraging over 15 years of experience in leading and scaling businesses in the technology sector.
  • "I am thrilled to welcome Autumn, Ron, Nate and Gaurav to Team Transfr," said Bharani Rajakumar , founder and CEO of Transfr.

Quad Announces New Predictive Model of Consumer Attitudes in Health Insurance

Retrieved on: 
Thursday, April 4, 2024
Telemedicine, Virtual Medicine, Software, Artificial Intelligence, Hospitals, Professional Services, Technology, Nursing, Search Engine Marketing, Managed Care, Digital Marketing, Other Communications, Data Analytics, Marketing, Advertising, Health, Content Marketing, Communications, Health Insurance, Media, Intelligence, Research, Acquisition, Utility, Insurance, Senior, Thought, Accessibility, Quad (company), Quad, Risk management

The model is based on nationally representative, primary research about what consumers value most from their health insurance.

Key Points: 
  • The model is based on nationally representative, primary research about what consumers value most from their health insurance.
  • The research, which is detailed in Quad’s new report, “Tapping the Power of Consumer Attitudes,” uncovered three distinct segments for consumer attitudes.
  • ”Quad’s predictive model adds a new dimension to personalized, health insurance marketing,” Hickman continued “We can now create much more direct consumer connections by precisely aligning health insurance marketing messages – and even customer service scripts and product development – with what consumers have told us matters most to them.
  • For a summary of the report, “Tapping the Power of Consumer Attitudes,” or to request a full copy, visit this link or send an email to [email protected] .

OneSignal Releases 2024 State of Customer Engagement Report Revealing Key Omnichannel Considerations and Opportunities

Retrieved on: 
Thursday, April 4, 2024
Data Management, Technology, Marketing, Advertising, Communications, Digital Marketing, Apps, Applications, Software, Internet, Mobile, Wireless, Content Marketing, Automation, Language, Customer engagement, Communication, Mobile phone

OneSignal , the world's leading customer engagement platform, today released its annual State of Customer Engagement Report which illustrates the benefits of incorporating various messaging channels, content, and engagement strategies for marketers to achieve their overarching goals in 2024.

Key Points: 
  • OneSignal , the world's leading customer engagement platform, today released its annual State of Customer Engagement Report which illustrates the benefits of incorporating various messaging channels, content, and engagement strategies for marketers to achieve their overarching goals in 2024.
  • The insights for mobile marketers are based on key engagement statistics informed by over a million businesses that use OneSignal as their customer engagement platform to send over 12 billion messages daily.
  • Apps that use email as part of their omnichannel engagement strategy report the highest install-to-purchase conversion rates.
  • Based on the insights provided, the 2024 State of Customer Engagement report serves as a guide for marketers and brands seeking more clarity in evaluating their engagement solutions.

Forrester Announces 2024 B2B Return On Integration Honorees And Program Of The Year Award Winners For North America

Retrieved on: 
Thursday, April 4, 2024
Professional Services, Business, Technology, Artificial Intelligence, Security, Other Communications, Digital Marketing, Marketing, Communications, Content Marketing, Consulting, Telecommunications, ROI, Organization, Verizon Communications, Verizon Business, Research, CX, Technology strategy, Outline, DDI, Ecosystem, B2B, POY, ADP, Sales

Forrester (Nasdaq: FORR) will recognize Verizon Business , DDI , and ADP as the 2024 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America , taking place May 5–8, 2024, in Austin, Texas.

Key Points: 
  • Forrester (Nasdaq: FORR) will recognize Verizon Business , DDI , and ADP as the 2024 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America , taking place May 5–8, 2024, in Austin, Texas.
  • Forrester will also honor this year’s B2B Program Of The Year (POY) Award winners for implementing customer-focused strategies within specific marketing, sales, and product functions.
  • At this year’s B2B Summit, award winners will outline how they have enhanced operational efficiency, grown revenue, and launched initiatives that maximize customer value.
  • Forrester’s 2024 B2B ROI Honors winners include:
    Verizon Business, one of the world’s leading telecom companies, co-created an AI-backed selling and real-time marketing ecosystem to optimize sales flows.