Brand development index

Peroni® Partners With Luxury Fragrance Brand Ellis Brooklyn To Bring The Scents And Sips Of Italy To Life This Summer

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Thursday, June 23, 2022
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CHICAGO, June 23, 2022 /PRNewswire/ --Peroni Nastro Azzurro, a premium Italian birra, and Ellis Brooklyn, a luxury fragrance brand, announce the release of their summer partnership - The Italian Spritz Collection.

Key Points: 
  • CHICAGO, June 23, 2022 /PRNewswire/ --Peroni Nastro Azzurro, a premium Italian birra, and Ellis Brooklyn, a luxury fragrance brand, announce the release of their summer partnership - The Italian Spritz Collection.
  • The Italian Spritz Collection is a curated six pack of gender neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail.
  • Reimagining the spritz, a summer staple, Peroni and Ellis Brooklyn are bringing Italian smells and sips to life in a way only these two brands can through a sensory experience - transporting fans to Italy with every "spritz".
  • Peroni and its Brand Developers will also be bringing The Italian Spritz Collection to life in on-premise accounts and key cities across the country during the summer months.