BARB

Barb Taps MetaBroadcast and Nielsen's Gracenote to Optimize TV Audience Measurement in UK

Retrieved on: 
Thursday, December 7, 2023
IDS, ID, Classification, Metadata, Gracenote, Atlas, Nielsen

LONDON, Dec. 7, 2023 /PRNewswire/ -- MetaBroadcast, the UK's leading metadata management specialist, and Gracenote, a Nielsen company, announced today that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Key Points: 
  • The inclusion of Gracenote will also allow Barb to better deduplicate content and accelerate reporting from seven days to three days after programmes are first made available on linear channels or streaming services.
  • "We recognise the importance of accurate, consistent, and timely programme data that allows Barb to fulfill the needs of its audience measurement customer base.
  • "We look forward to working with MetaBroadcast and enabling Barb to deliver new levels of speed, accuracy, consistency and completeness in their multi-screen audience measurement."
  • Barb's audience measurement relies on a world-class system for identifying and classifying traditional linear broadcast, catch up or streaming viewing.

Barb Taps MetaBroadcast and Nielsen's Gracenote to Optimize TV Audience Measurement in UK

Retrieved on: 
Thursday, December 7, 2023
IDS, ID, Classification, Metadata, Gracenote, Atlas, Nielsen

LONDON, Dec. 7, 2023 /PRNewswire/ -- MetaBroadcast, the UK's leading metadata management specialist, and Gracenote, a Nielsen company, announced today that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Key Points: 
  • The inclusion of Gracenote will also allow Barb to better deduplicate content and accelerate reporting from seven days to three days after programmes are first made available on linear channels or streaming services.
  • "We recognise the importance of accurate, consistent, and timely programme data that allows Barb to fulfill the needs of its audience measurement customer base.
  • "We look forward to working with MetaBroadcast and enabling Barb to deliver new levels of speed, accuracy, consistency and completeness in their multi-screen audience measurement."
  • Barb's audience measurement relies on a world-class system for identifying and classifying traditional linear broadcast, catch up or streaming viewing.