ALTR Created Diamonds Celebrates FTC Ruling On Legitimacy Of Created Diamonds As Real Diamonds
"As consumers nowadays increasingly demand transparency and clarification on the products they buy and wear, we couldn't be more pleased with this ruling."
- "As consumers nowadays increasingly demand transparency and clarification on the products they buy and wear, we couldn't be more pleased with this ruling."
- FTC, in order that the public is better served, has issued new guidance that voids their validity.
- For example Moissanite may not be called synthetic diamond, created diamond or any other variant incorporating the word diamond.
- FTC guidelines fully permit the use of "ALTR Created Diamonds" to designate our brand of laboratory grown diamonds, such that we can use "ALTR Created Diamonds" interchangeably with the term laboratory grown diamonds and so can any retailer.