Australia Seltzer Market, Competition Forecast & Opportunities, 2027 - ResearchAndMarkets.com

The "Australia Seltzer Market, By ABV Content (Less Than and equal to 5%, More Than 5%), By Distribution Channel (Convenience stores, online, supermarkets/hypermarkets, others), By Packaging (Bottle, Can), By Region, By Top 3 States, Competition Forecast & Opportunities, 2027" report has been added to ResearchAndMarkets.com's offering.

Australia seltzer market is projected to show a robust growth with an impressive CAGR in the forecast years, 2022-2026.

The market growth attributes to the rising demand for the gluten-free and low ABV content drinks among the consumers. Seltzer is a carbonated water thar contains dissolved carbon dioxide gas that is artificially infused or occurs naturally.

The demand for fizzy water, sparkling water, or soda water all enunciates with the growing demand for the seltzer and thereby registering the growth of the Australia seltzer market in the upcoming five years. Moreover, number of market players is rapidly increasing in the country to satisfy the surging demand and in return aiding the growth of the market in the next five years.

These market players have created a large range of product line and thus supporting the growth. Their aggressive and dedicated marketing of the product along with the influencing promotions is driving the growth of the Australia seltzer market in the future five years of forecast, until 2026.

Factors like consumer preference toward soda water or sparkling water against beer and other mixed drinks is also influencing the market growth. The market growth is also driven due to consumer's concern over the calories and carbohydrate content in the mixed drinks and beer. Seltzer water has comparatively lesser content and thus is preferred.

The Australia seltzer market is segmented by ABV content, distribution channel, packaging, competitional landscape, regional distribution, and top 3 states analysis. Based on ABV content, the market is further bifurcated into less than and equal to 5%, more than 5%.

Less than and equal to 5% ABV content is anticipated to hold the major revenue shares of the market and assert its dominance over the market on the account of rising number of health conscious population and their inclination toward seltzer over hard drinks like wine, beer, etc.

Moreover, occasional or casual drinkers prefer hard seltzer and thus the low ABV content drinks and thus being able to support the growth of market segment in the upcoming five years.

A partial list of market player in the Australia seltzer market includes Anheuser-Busch InBev, Constellation Brands (Corona Seltzer), Boston Beer Company (Truly Hard Seltzer), San Juan Seltzer Inc., MillerCoors (Henry's Hard Sparkling Water), Diageo (Smirnoff Seltzers), Molson Coors (Vizzy Hard Seltzer), Boathouse Beverage Co., Future Proof Brands LLC, Lift Bridge Brewing Co., White Claw Hard Seltzer (Mark Anthony Brands International), among others.

These market players hold larger shares of the market than the new market players. With the evolving technology, it is appropriate to say that the effective research and development of the technologically advanced products would support the market growth and benefit the market players as well as the consumers.

New market players may focus on the research and development to provide products that satisfies the consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments.

Report Scope:

Years considered for this report:

• Historical Years: 2016 - 2019
• Base Year: 2020
• Estimated Year: 2021
• Forecast Period: 2022 - 2026

Australia Seltzer Market, By ABV Content:

• Less than and equal to 5%
• More Than 5%

Australia Seltzer Market, By Distribution Channel:

• Convenience stores
• Online
• Supermarkets/ Hypermarkets
• Others

Australia Seltzer Market, By Packaging:

• Bottle
• Can

Australia Seltzer Market, By Region:

• Capital Territory & New South Wales
• Victoria & Tasmania
• Western Australia
• Queensland
• Northern Territory & Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia seltzer market.

• Anheuser-Busch InBev
• Constellation Brands (Corona Seltzer)
• Boston Beer Company (Truly Hard Seltzer)
• San Juan Seltzer Inc.
• MillerCoors (Henry's Hard Sparkling Water)
• Diageo (Smirnoff Seltzers)
• Molson Coors (Vizzy Hard Seltzer)
• Boathouse Beverage Co.
• Future Proof Brands LLC
• Lift Bridge Brewing Co.
• White Claw Hard Seltzer (Mark Anthony Brands International)

For more information about this report visit https://www.researchandmarkets.com/r/l9wuzo

View source version on businesswire.com: https://www.businesswire.com/news/home/20211012005733/en/