Troy Aikman’s EIGHT, an Elite Light Lager, Now Pouring in Texas Bars and Restaurants

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As the newest offering in the light lager segment, EIGHT offers exceptional taste and refreshment at just 90 calories and 2.6g carbohydrates per 12 oz serving.

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Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Monday, February 7, 2022
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Retail, Sports, Football, Restaurant, Bar, Wine & Spirits, Food, Beverage, Brewery Ommegang, Light, Longevity, Anheuser-Busch, Multimedia, Social media, Restaurant, Time, Research, Sugar, Eating, Beer, NO, Aikman, Goal, Drinking, Partnership, Police Technology Department, Harpoon Brewery, Oregon State University
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TX, MARCH, TEXAS
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EIGHT
Summary
Key Points: 
  • As the newest offering in the light lager segment, EIGHT offers exceptional taste and refreshment at just 90 calories and 2.6g carbohydrates per 12 oz serving.
  • View the full release here: https://www.businesswire.com/news/home/20220204005299/en/
    Troy Aikman pours the first pints of his new beer, EIGHT, now available at bars and restaurants in Texas.
  • (Photo: Business Wire)
    EIGHT launches in bars, restaurants and other on-premise accounts in Aikmans home state of Texas, where the founder himself may occasionally be found guest-bartending (follow @drinkeightbeer on social media for future updates).
  • EIGHT cans will arrive in retail store locations across Texas beginning in March, in 6-packs, 12-packs and 19.2oz single serve cans.


Beginning this week, Texas consumers can enjoy a fresh new player in the beer category: EIGHT Elite Light Lager, which features organic grains, and no adjuncts, cheap fillers, or sugars. As the newest offering in the light lager segment, EIGHT offers exceptional taste and refreshment at just 90 calories and 2.6g carbohydrates per 12 oz serving.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220204005299/en/

Troy Aikman pours the first pints of his new beer, EIGHT, now available at bars and restaurants in Texas. (Photo: Business Wire)

Troy Aikman pours the first pints of his new beer, EIGHT, now available at bars and restaurants in Texas. (Photo: Business Wire)

EIGHT launches in bars, restaurants and other on-premise accounts in Aikman’s home state of Texas, where the founder himself may occasionally be found guest-bartending (follow @drinkeightbeer on social media for future updates). EIGHT cans will arrive in retail store locations across Texas beginning in March, in 6-packs, 12-packs and 19.2oz single serve cans. Real-time information on where to buy the brand can be found on eightbeer.com.

“EIGHT is for the drinker who consistently puts in the hard work. These folks, myself included, are conscious of what we put in our bodies, and options for a light, refreshing beer that’s brewed with organic ingredients are virtually non-existent,” said Aikman. “Taking the time to reflect and celebrate is critical when you're constantly pushing yourself in pursuit of your goals. I hope EIGHT helps people connect with others after a day of doing things right.”

Whether on the field or in the broadcast booth, Aikman has never shied away from putting in the work. The challenge to develop EIGHT was not a small one. After two years of research and trial, including a partnership with Oregon State University’s distinguished Food Science and Technology Department, Aikman and his team at EIGHT developed a light lager that fit his standards for quality ingredients and flavor.

“I've learned that I'm a better father, friend, and athlete when I am eating and drinking well. I know a lot of people feel the same way,” said Aikman. “Being ‘healthy’ is a balance between physical, mental and emotional wellbeing. I use physical exercise to reduce my stress and support longevity, and practice good nutrition and clean eating to maintain my lifestyle. When it comes to grabbing a beer though, I found that my options were limited. I know how incredibly competitive the beer industry is, but if EIGHT offers drinkers an option that they’re proud to enjoy, that will be a huge win."

Always lauded for being a team player, Aikman worked with some of the best minds in brewing to formulate EIGHT. Tom Shellhammer and Jeff Clawson led R&D efforts at Oregon State, aided by award-winning brewmaster Phil Leinhart, a beer veteran whose resume spans the brewing spectrum, including Anheuser-Busch, Harpoon Brewery, and Brewery Ommegang. Doug Campbell, previously President of Brewery Ommegang and a long-time industry leader, joins Aikman as co-founder alongside Ruchi Desai, a seasoned business and operations leader, and Jake Duneier, an entrepreneur and brand strategist.

“Our team at Oregon State strives to be at the cutting edge of food science research, with a particular emphasis on using better ingredients to positively impact the quality of beer. The formulation of EIGHT required a lot of time, trial and error, and hard work, but we are tremendously proud of the end result,” said Shellhammer.

About EIGHT

NO SHORTCUTS. NO EXCUSES. EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Because how we do one thing, is how we do everything - whatever you’re after, cheers to the chase.

Proudly based in Austin, TX, with a mission that goes beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all.

For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.

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Copyright Business Wire 2022