Knocking Welcomes Industry Veteran Steve Mosko as Brand Advisor

Village Roadshow Entertainment CEO and former Sony Pictures Entertainment Global Television Head will bring his expertise and insight to the role as the content and commerce company continues expansion

NEW YORK, Sept. 27, 2022 /PRNewswire-PRWeb/ -- Knocking, a company that produces e-commerce for all media, announced today that Steve Mosko, CEO, Village Roadshow Entertainment Group, one of the world's leading global entertainment companies, will be joining as a media advisor. Mosko will advise Knocking during its expansion of commerce and content in local station groups, in addition to national entertainment.

Knocking is a leader in producing content and commerce for media companies to create new connections with their audiences through compelling segments featuring new, popular and exclusive products. Knocking, named to the 2022 Inc. 5000 list, offers brands unparalleled industry expertise, and recently added six new hosts to its talent roster. Now, Mosko will leverage his 30+ years of experience in the entertainment industry to further drive the company's rapid growth.

"Knocking understands the importance of finding the right medium and the right platform to reach audiences, and I welcome the step into e-commerce to support and continue to elevate Knocking's brand and media partnerships," Mosko said.

Since 2019 Mosko has served as the CEO of Village Roadshow Entertainment group which produces premiere-quality content for film and television distributed across all digital and liner platforms. Prior to this, Mosko spent 24 years with Sony Pictures Entertainment generating global hits including "Breaking Bad," "Shark Tank," "The Crown," and "Seinfeld," among dozens of other cultural touchstones. Mosko and his team were early to embrace multiple genres of content and emerging platforms, including a rapidly growing cable industry and the advent of streaming services in today's digital age.

"Knocking is consistently supporting the evolution of e-commerce with unique and creative opportunities for entrepreneurs and brands to reach new audiences," said Markus Reinmund, CEO, Knocking. "We're excited about the addition of Steve's deep expertise and perspective to raise our level even more and provide an outstanding point of view as we continue to grow our partnerships."

"Steve's proven ability to innovate and produce the very best content is unmatched," added Brian Meehan, COO, Knocking. "Knocking will benefit from his expertise as we partner with brands and media companies on the fusion of content and commerce."

Knocking's process is turn-key. The team collaborates with a media company to develop authentic short-form shopping segments, then secures talent and creates lasting relationships with the brands that will best serve a partner's audience. Knocking offers full-service production or will support a partner's in-house needs.

Knocking has worked with leading U.S. and Canadian media companies, including CBS News, Disney ABC, iHeartMedia, Cox Media Group, Sinclair Broadcasting Group, Meredith and NBC Owned Television Stations, to incubate commerce businesses and turn passive audiences into active consumers.

About Knocking
Knocking is an e-commerce company with an award-winning in-house production team at Knocking Studio. Knocking finds the products consumers love and puts them in all media people consume. Partnering with media companies, Knocking delivers real deals through short-form shopping segments viewers trust and value, while helping brands get more direct-to-consumer access.

About Steve Mosko
Mosko is currently Chief Executive Officer of Village Roadshow Entertainment Group (VREG), one of the world's leading entertainment companies. Mosko spent 24 years at Sony Pictures Entertainment, 16 of those running global television, where he rebuilt the business from obscurity into one of the world's leading producers of content and distribution. Under his watch, shows such as "Breaking Bad," "Better Call Saul," "Damages," "The Shield," and "Rescue Me" were developed and produced for cable; while "The Crown," "Bloodline," and "Comedians in Cars Getting Coffee" found audiences on major streaming platforms. Mosko and his team also produced a myriad of shows for network television and syndication including "The Blacklist," "The Goldbergs," and "Shark Tank;" and the syndicated juggernauts "Wheel of Fortune" and "Jeopardy," along with "Dr. Oz." Mosko graduated from the University of Delaware with a Bachelor of Arts degree in communications. In 1995, his alma mater recognized his accomplishments with their Presidential Achievement Award, and he received an honorary Doctorate from the college. In 2011, Mosko was awarded an honorary doctorate by Chapman University. An active supporter of emerging talent and education, Mosko currently serves as a member of the Board of Trustees of Loyola Marymount University.

About Village Roadshow Entertainment Group
Village Roadshow Entertainment Group is a leading global entertainment company building premier, content-rich businesses in the entertainment industry. VREG employs innovative strategies to produce, acquire and deliver intellectual properties with timeless appeal, while maximizing group-wide strategic and operational efficiencies. VREG is the holding company of Village Roadshow Pictures and Village Roadshow Television. Under its leadership by Vine Alternative Investments, Village Roadshow Entertainment Group diversified its portfolio to include financing and producing projects across multiple formats including film, television and digital.

Media Contact

Kaitlyn Kurosky, High10 Media, 1 212-918-2046, [email protected]

SOURCE Knocking