Matrix Announces Phase One of Admiral, an Automated, Cross-Platform Media Sales Gateway, is Now Operating in Gray Television Stations
PITTSBURGH, Nov. 1, 2022 /PRNewswire-PRWeb/ -- Matrix Solutions, the leader in global media revenue management technology, announces Gray Television has successfully launched the first phase of Matrix's automated, cross-platform Media Sales Gateway, Admiral, across all stations in all markets. This initial stage, including a modernized sales proposal system for linear advertising, serves as an essential jumping-off point for the media industry's transition to converged advertising.