Armitron® Watches Teams Up With Tide Ocean SA to Debut the Wave - The Brands' 1st Ocean Plastics Collection Launch for Earth Day 2023
NEW YORK, April 18, 2023 /PRNewswire/ -- The trusted timekeepers at Armitron® ,(http://www.armitron.com), are taking a deep dive into plastic waste recycling with the announcement of their most recent partnership with Tide Ocean SA, (https://www.tide.earth/en/). #tide is an environmentally-focused company that upcycles ocean-bound plastics to produce premium raw materials for sustainable products. The results of the collaborative efforts are Armitron's new Ocean Plastics Collection. The first introduction of this collection is called the Wave, which features four watches made from upcycled plastic recovered from our oceans. Inspired by marine life, the brilliant watch designs are available in vibrant coral and turquoise colors and deep, rich ocean hues. The Wave Ocean Plastics Collection is priced at $95, with each timepiece packaged in a box consciously designed from recycled fibers that include an all-natural organic cotton insert. The collection can be found on sale exclusively at Armitron.com beginning April 20th in honor and support of Earth Day 2023.