Armitron

Armitron® Named in Fast Company's Third Annual List of Brands That Matter Honoring Enduring Impact of 15+ Years

Retrieved on: 
Monday, October 9, 2023

NEW YORK, Oct. 9, 2023 /PRNewswire/ -- Armitron was honored this week as Fast Company announced all companies that made its third annual Brands That Matter Honoree list. Armitron is named within the Enduring Impact: 15+ Years in Business category. The category honors brands with staying power that have managed to maintain relevance for 15+ years. The Fast Company list honors brands that communicate and demonstrate brand purpose. All companies and nonprofits have built cultural relevance and impact through compelling branding and efforts that naturally extend their presence into the community. Founded in 1975, the time-tested brand of 48 years is led by Bobbie Weichselbaum, CEO of E. Gluck Corporation. Armitron has maintained a steadfast dedication to nurturing the spirit of individuality through its diverse range of watches, delivering quality timepieces at accessible price points.

Key Points: 
  • NEW YORK, Oct. 9, 2023 /PRNewswire/ -- Armitron was honored this week as Fast Company announced all companies that made its third annual Brands That Matter Honoree list .
  • The Fast Company list honors brands that communicate and demonstrate brand purpose.
  • All companies and nonprofits have built cultural relevance and impact through compelling branding and efforts that naturally extend their presence into the community.
  • To compile the list, Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact.

Armitron Joins Forces with Susan G. Komen® to Introduce Empowering Tilly Pink Collection for National Breast Cancer Awareness Month

Retrieved on: 
Wednesday, September 27, 2023

NEW YORK, Sept. 27, 2023 /PRNewswire/ -- In a powerful partnership with Susan G. Komen®, Armitron (www.armitron.com), a renowned name in timekeeping, proudly introduces the Tilly Pink collection, showing unwavering support for National Breast Cancer Awareness Month. Breast cancer doesn't discriminate, affecting women and families everywhere. Armitron's partnership with Susan G. Komen aims to create a unified front against this disease. By raising awareness and funding for breast cancer research, we can work towards a world where nobody has to face breast cancer alone.

Key Points: 
  • Armitron's Tilly Pink Collection Represents Unity and Hope, Showcasing Unwavering Support for National Breast Cancer Awareness Month
    NEW YORK, Sept. 27, 2023 /PRNewswire/ -- In a powerful partnership with Susan G. Komen ® , Armitron ( www.armitron.com ), a renowned name in timekeeping, proudly introduces the Tilly Pink collection , showing unwavering support for National Breast Cancer Awareness Month.
  • By raising awareness and funding for breast cancer research, we can work towards a world where nobody has to face breast cancer alone.
  • The Tilly Pink Collection embodies spirit and purpose, accompanied by Armitron's generous donation of $5,000 to Susan G. Komen.
  • "Armitron is honored to present the Tilly Pink collection, a reflection of our deep-rooted collaboration with Susan G. Komen.

Armitron Keeps a Finger on the Season's Fashion Pulse with Charles & Lloyd Men's Watch Releases for Fall 2023

Retrieved on: 
Thursday, September 14, 2023

NEW YORK, Sept. 14, 2023 /PRNewswire/ -- Nurturing the spirit of fashion and individuality with watches for every occasion since 1975, Armitron (www.armitron.com), introduced their latest horological masterpieces from the esteemed Charles and Lloyd Collections. Heading into the cooler fall season, both present a modern makeover with men in mind. An undeniable luxury feel yet priced affordably between $100 and $150.00, the new Charles and Lloyd collections can be purchased exclusively on Armtiron.com.

Key Points: 
  • An undeniable luxury feel yet priced affordably between $100 and $150.00, the new Charles and Lloyd collections can be purchased exclusively on Armtiron.com.
  • As our customers mature and fashion seasons change, so do their watch tastes and standards.
  • Leather Lloyd, 42mm, Silver/Black ($135): The Leather Lloyd watch is a classic design with a modern makeover.
  • For more information on Armitron® and the captivating Charles & Lloyd collections, contact BPM-PR Firm at [email protected] or call 1.877.841.7244.

Subtl Beauty Taps BPM-PR Firm as Agency of Record For 2023

Retrieved on: 
Wednesday, August 16, 2023

NEW YORK, Aug. 16, 2023 /PRNewswire/ -- BPM-PR Firm, ( www.bpm-prfirm.com ), a leading public relations agency specializing in fashion, beauty, and lifestyle, is excited to announce the addition of Subtl Beauty to its impressive client roster of beauty brands.

Key Points: 
  • NEW YORK, Aug. 16, 2023 /PRNewswire/ -- BPM-PR Firm, ( www.bpm-prfirm.com ), a leading public relations agency specializing in fashion, beauty, and lifestyle, is excited to announce the addition of Subtl Beauty to its impressive client roster of beauty brands.
  • The dedicated public relations contract with BPM-PR Firm comes as Subtl debuts their Stak 2.0 with elevated packaging & elite formulations for 2023 .
  • By leveraging their relationships with key journalists, bloggers, and media influencers, BPM-PR Firm will ensure that Subtl Beauty stands out in a competitive beauty landscape.
  • The partnership between BPM-PR Firm and Subtl Beauty results from BPM-PR Firm's ongoing mission to expand both their Beauty PR Firm Division and Wellness PR Firm Division for 2023-2024 with unique brands that share their values of innovation, quality, and authenticity.

Armitron Unleashes a Kaleidoscope of Color with the Style 360 Watches in Armitron Loves Johnny Collection

Retrieved on: 
Tuesday, August 1, 2023

NEW YORK, Aug. 1, 2023 /PRNewswire/ -- The trailblazing visionaries at Armitron (https://www.armitron.com/) have released the newest addition to the Armitron Loves Johnny collection - the Style 360 Collection - a vibrant and playful line of watches that combines gorgeous, original illustrations with whimsical dials and color-coordinated bracelets.

Key Points: 
  • NEW YORK, Aug. 1, 2023 /PRNewswire/ -- The trailblazing visionaries at Armitron ( https://www.armitron.com/ ) have released the newest addition to the Armitron Loves Johnny collection - the Style 360 Collection - a vibrant and playful line of watches that combines gorgeous, original illustrations with whimsical dials and color-coordinated bracelets.
  • The Style 360 watches are true standout pieces, reflecting Johnny's dynamic personality and showcasing the exceptional craftsmanship that defines every Armitron timepiece.
  • Bursting with life and energy, the Style 360 watches feature enchanting rotating dials that instantly grab your attention.
  • For more information on Armitron and media inquiries about the Armitron Loves Johnny Collection Style 360 pieces, please contact BPM-PR Firm at [email protected] or call 1.877.841.7244.

Unveiling Eternal Love: Armitron Presents the Ross & Rachel Watch Duo Inspired by Enduring Love Stories

Retrieved on: 
Tuesday, June 27, 2023

NEW YORK, June 27, 2023 /PRNewswire/ -- Armitron, (https://www.armitron.com/), a timepiece trend maker and renowned watch brand since 1975, announced their glorious Ross & Rachel watch duo this week. The captivating and intricately curated collection is inspired by the iconic sitcom couple who quickly stole the world's hearts. Designed to symbolize everlasting romance, both watches capture the hearts of couples and gift-givers alike during the enchantment of the 2023 wedding season. The perfect gift for the bride, groom, or bridal party, these beautifully designed and coordinated watches are a great way to express your love or gratitude. The stainless steel case and bracelet with gold or silver Roman numeral markings make these classic timepieces something they will treasure for years to come. Exquisite features of each watch include:

Key Points: 
  • NEW YORK, June 27, 2023 /PRNewswire/ -- Armitron, ( https://www.armitron.com/ ), a timepiece trend maker and renowned watch brand since 1975, announced their glorious Ross & Rachel watch duo this week.
  • Exquisite features of each watch include:
    The Ross : Perfect for the Groom or the Groomsmen, this signature timepiece is one half of a classic his-and-hers duo.
  • "With heartfelt intention, Armitron presents a stunning symbol of eternal love, destined to become an heirloom that evokes the profound bond and enduring commitment shared by two souls.
  • For more information on Armitron and media inquiries regarding the Ross & Rachel watch pair, please contact BPM-PR Firm at [email protected] or call 1.877.841.7244.

Armitron Releases 'Pride Watch' as a Brilliantly Colorful Statement of Love and Acceptance to Benefit the Pride Foundation

Retrieved on: 
Tuesday, June 13, 2023

NEW YORK, June 13, 2023 /PRNewswire/ -- In a celebration of inclusivity and self-expression, Armitron, (https://www.armitron.com), proudly presents the Pride Watch, a brilliantly colorful addition to the Armitron Loves Johnny Collection. Its captivating colors serve as a visual representation of diversity and inclusion, while the inspiring messages of love adorning the watch box complete this truly special edition. Designed in collaboration with Emmy Award Winning costume designer/stylist Johnny Wujek, a prominent member and advocate of the LGBTQ+ community. Johnny has been the name behind some famed Katy Perry looks, looks for Mariah Carey, Nicki Minaj, Shakira, Kate Mara, JOJO, Sofi Tukker, and Saweetie, to name a few. The Pride Watch is sold exclusively on Armitron.com. The Pride Watch exudes an affordable luxury feel with stunningly unique features, including:

Key Points: 
  • The Pride Watch exudes an affordable luxury feel with stunningly unique features, including:
    A hand-drawn rainbow-colored watch face designed & painted in watercolors by Johnny Wujek.
  • With the Pride Watch, we continue to embrace the fact that times have changed, and Armitron is a proud timekeeper.
  • "The Pride Foundation is deeply honored and grateful for the invaluable support extended by Armitron and Johnny Wujek through their collaboration on the Pride Watch.
  • For more information on Armitron and media requests for the Pride Watch, please contact BPM-PR Firm at [email protected] or call 1.877.841.7244.

Armitron Debuts Reimagined Tilly Collection with Exquisite Leather, Ceramic, and Metal Designs

Retrieved on: 
Thursday, May 25, 2023

NEW YORK, May 25, 2023 /PRNewswire/ -- The timeless timekeepers at Armitron, (www.armitron.com), have debuted their expanded Tilly Collection for women. This delicate rectangular watch is pure sophistication with its traditional Roman numeral markers. The Tilly watches feature a 20mm case, traditional Roman numerals, and a woven band to exude sophistication and style. The new designs build upon this legacy, offering a fresh take on the classic Tilly design. The latest additions, priced just under $100, are exclusively available on Armitron.com and include the following: 

Key Points: 
  • Gold and Silver Two-Tone Metal: Tilly is an Armitron fan favorite, initially just in the Silver and Gold versions.
  • "We are consistently injecting new energy into the Armitron brand for 2023, and the reimagined Tilly is a small glimpse into Armitron's reimagined brand story."
  • Armitron not only captivates with their reimagined and timeless designs, but has now also established a new era of sustainability with the groundbreaking WAVE collection .
  • For more information on Armitron® and the reimagined Tilly collection, contact BPM-PR Firm at [email protected] or call 1.877.841.7244.

BPM-PR Firm Celebrates Its 18th Anniversary

Retrieved on: 
Friday, May 5, 2023

NEW YORK, May 5, 2023 /PRNewswire/ -- BPM-PR Firm, a leading public relations firm, is proud to announce its 18th anniversary. The firm is known for crafting powerfully unique media messages that move the world by implementing innovative public relations strategies and delivering unparalleled PR campaign results. Over 18 years, the company has established itself as a trusted partner to world-renowned global brands, enterprises, unicorn companies, and emerging startups. 

Key Points: 
  • NEW YORK, May 5, 2023 /PRNewswire/ -- BPM-PR Firm , a leading public relations firm, is proud to announce its 18th anniversary.
  • The firm is known for crafting powerfully unique media messages that move the world by implementing innovative public relations strategies and delivering unparalleled PR campaign results.
  • Founded in 2005 by CEO and President Monique Tatum, BPM-PR Firm has become one of the industry's most respected public relations agencies.
  • As BPM-PR Firm enters its 18th year, it remains committed to providing exceptional service to its clients and delivering outstanding results.

Armitron® Watches Teams Up With Tide Ocean SA to Debut the Wave - The Brands' 1st Ocean Plastics Collection Launch for Earth Day 2023

Retrieved on: 
Tuesday, April 18, 2023

NEW YORK, April 18, 2023 /PRNewswire/ -- The trusted timekeepers at Armitron® ,(http://www.armitron.com), are taking a deep dive into plastic waste recycling with the announcement of their most recent partnership with Tide Ocean SA, (https://www.tide.earth/en/). #tide is an environmentally-focused company that upcycles ocean-bound plastics to produce premium raw materials for sustainable products. The results of the collaborative efforts are Armitron's new Ocean Plastics Collection. The first introduction of this collection is called the Wave, which features four watches made from upcycled plastic recovered from our oceans. Inspired by marine life, the brilliant watch designs are available in vibrant coral and turquoise colors and deep, rich ocean hues. The Wave Ocean Plastics Collection is priced at $95, with each timepiece packaged in a box consciously designed from recycled fibers that include an all-natural organic cotton insert. The collection can be found on sale exclusively at Armitron.com beginning April 20th in honor and support of Earth Day 2023.

Key Points: 
  • #tide is an environmentally-focused company that upcycles ocean-bound plastics to produce premium raw materials for sustainable products.
  • The first introduction of this collection is called the Wave, which features four watches made from upcycled plastic recovered from our oceans.
  • Inspired by marine life, the brilliant watch designs are available in vibrant coral and turquoise colors and deep, rich ocean hues.
  • The collection can be found on sale exclusively at Armitron.com beginning April 20th in honor and support of Earth Day 2023.