Generative AI is forcing people to rethink what it means to be authentic

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And the image of Pope Francis sporting a Balenciaga jacket that appeared in March 2023?

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The ConversationThe Conversation
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https://theconversation.com/generative-ai-is-forcing-people-to-rethink-what-it-means-to-be-authentic-204347https://theconversation.com/generative-ai-is-forcing-people-to-rethink-what-it-means-to-be-authentic-204347
Retrieved on: 
Monday, May 1, 2023
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Taste, Technology, Human, YouTube, Vein, Stanford University, Internet, Adobe Illustrator, Anxiety, Workplace, Synthetic media, Balenciaga, ChatGPT, Neuroscience, Research, Photography, Rembrandt, Thought, Academy, School, Student, Academy Awards, Time, AI, News, Adobe Photoshop, Social media, Mobile phone, Book, Pension fund, Management, Security printing, Tourism, Entertainment, Design, Copper, Medical device, Pixar
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ITALY, JAPAN
Summary
Key Points: 
  • And the image of Pope Francis sporting a Balenciaga jacket that appeared in March 2023?
  • How will voters know whether a video of a political candidate saying something offensive was real or generated by AI?
  • Will people be willing to pay artists for their work when AI can create something visually stunning?

The many faces of authenticity

    • Authenticity also matters because it is a social glue that reinforces trust.
    • In short, authenticity matters, for both individuals and society as a whole.
    • One of those is historical authenticity, or whether an object is truly from the time, place and person someone claims it to be.
    • A second dimension of authenticity is the kind that plays out when, say, a restaurant in Japan offers exceptional and authentic Neapolitan pizza.
    • In my own research, I’ve also seen that authenticity can relate to our expectations about what tools and activities are involved in creating things.

How to deal with the looming authenticity crisis

    • Generative AI thrives on exploiting people’s reliance on categorical authenticity by producing material that looks like “the real thing.” So it’ll be important to disentangle historical and categorical authenticity in your own thinking.
    • Also, it’ll be important for everyone to get up to speed on what these new generative AI tools really can and can’t do.
    • Finally, in a world where AI operates as a tool, society is going to have to consider how to establish guardrails.
    • What if Pixar films were deemed ineligible for the Academy Awards because people thought computer animation tools undermined their authenticity?
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