MGM RESORTS LAUNCHES BETMGM iGAMING AND ONLINE SPORTS BETTING BRAND IN UNITED KINGDOM
LAS VEGAS, Aug. 17, 2023 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") announced today the launch of its BetMGM iGaming and online sports betting brand in the United Kingdom, kicking off MGM Resorts' strategy of expanding the BetMGM brand into international markets. The new international BetMGM-branded offering leverages the technology and platform of LeoVegas, the Swedish-based gaming company acquired by MGM Resorts last year.
BetMGM-branded offering in the UK leverages the technology and platform of LeoVegas
LAS VEGAS, Aug. 17, 2023 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") announced today the launch of its BetMGM iGaming and online sports betting brand in the United Kingdom, kicking off MGM Resorts' strategy of expanding the BetMGM brand into international markets. The new international BetMGM-branded offering leverages the technology and platform of LeoVegas, the Swedish-based gaming company acquired by MGM Resorts last year.
"BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them," said MGM Resorts CEO and President Bill Hornbuckle. "Today's announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas."
The BetMGM UK online offering provides customers with exciting new product features such as large-scale and frequent jackpots, loyalty rewards, unique and compelling sports promotions and exclusive slots. The new sports and casino experience utilizes the BetMGM brand and MGM Resorts' best-in-class heritage entertainment in Las Vegas to deliver a compelling and safe online experience in the UK.
The product is available now on desktop and mobile web with further functional development, including mobile applications, planned before a national media launch in mid-September. More information can be found at: betmgm.co.uk.
"We've had great success in the U.S. and Canada with our BetMGM brand and we're confident we can duplicate this success in other markets, beginning with the UK," said Gary Fritz, President, MGM Resorts International Interactive. "The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers."
BetMGM, LLC, the joint venture between MGM Resorts and Entain, will continue to operate the BetMGM brand in the United States and Canada utilizing the technology and platform provided by Entain.
LeoVegas is currently available in nine jurisdictions in Europe and Canada.
FORWARD-LOOKING STATEMENTS
Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. Forward-looking statements are based on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding launch of the BetMGM brand in the United Kingdom, products and features available in the UK BetMGM brand offering and MGM Resorts' expansion into the international online gaming market. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company's 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary LeoVegas AB offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its "Focused on What Matters: Embracing Humanity and Protecting the Planet" philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter as well as Facebook and Instagram.
MGM RESORTS CONTACT:
BRIAN AHERN
Executive Director, Media Relations
[email protected]
BETMGM UK CONTACT:
LEOVEGAS GROUP CONTACT:
DANIEL VALIOLLAHI
Director of Communications and Public Affairs
[email protected]
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