MGM RESORTS LAUNCHES BETMGM iGAMING AND ONLINE SPORTS BETTING BRAND IN UNITED KINGDOM
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Thursday, August 17, 2023
LAS VEGAS, Aug. 17, 2023 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") announced today the launch of its BetMGM iGaming and online sports betting brand in the United Kingdom, kicking off MGM Resorts' strategy of expanding the BetMGM brand into international markets. The new international BetMGM-branded offering leverages the technology and platform of LeoVegas, the Swedish-based gaming company acquired by MGM Resorts last year.
Key Points:
- LAS VEGAS, Aug. 17, 2023 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") announced today the launch of its BetMGM iGaming and online sports betting brand in the United Kingdom, kicking off MGM Resorts' strategy of expanding the BetMGM brand into international markets.
- "BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them," said MGM Resorts CEO and President Bill Hornbuckle.
- The new sports and casino experience utilizes the BetMGM brand and MGM Resorts' best-in-class heritage entertainment in Las Vegas to deliver a compelling and safe online experience in the UK.
- BetMGM, LLC, the joint venture between MGM Resorts and Entain, will continue to operate the BetMGM brand in the United States and Canada utilizing the technology and platform provided by Entain.