Parks Associates' Research Shows Consumers Could Save $366 Per Year on Average by Switching from Premium to Ad-Based Tiers
DALLAS, Oct. 26, 2023 /PRNewswire/ -- Parks Associates today announced new research showing the average streaming household, which subscribes to 5.6 streaming services, could save $366 per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer an ad-based option that is, on average, $5.44 cheaper than their basic, ad-free service.