Parks Associates' Research Shows Consumers Could Save $366 Per Year on Average by Switching from Premium to Ad-Based Tiers
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Thursday, October 26, 2023
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DALLAS, Oct. 26, 2023 /PRNewswire/ -- Parks Associates today announced new research showing the average streaming household, which subscribes to 5.6 streaming services, could save $366 per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer an ad-based option that is, on average, $5.44 cheaper than their basic, ad-free service.
Key Points:
- The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer an ad-based option that is, on average, $5.44 cheaper than their basic, ad-free service.
- Parks Associates will host its annual Future of Video on November 14-16 at Marina del Rey, CA , sponsored by Adeia, Bango, FPT Software, SymphonyAI Media, and AiBUY.
- "The move to ad-based services provides more options for consumers, especially as they are seeking a balance between costs and the desire for multiple content options," said Jennifer Kent , Vice President, Research, Parks Associates.
- "Not everyone's favorite streaming service offers a cheaper ad-based service tier yet, and many subscribers will choose a mix of ad-based and premium options, depending on household preferences."