Category Creator Starla Premium Non-Alcoholic Wines Announces Launch of New Format, Starla Sips™ Nationwide

Starla Wines announces the newest offerings of award-winning non-alcoholic wines, California Red Starla Sips™.

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Starla Sips single-serve 2-pack non-alcoholic minis (Photo: Business Wire)

Launched in late 2021, Starla Wines gained immediate recognition for its breakthrough female forward, no sugar, no carb, low calorie premium non-alcoholic wines.

“As a lifelong lover of great wines, I knew when I decided to reduce my alcohol intake, I needed to find an alternative, only there was nothing in the market that met my needs. This is why I decided to create Starla wines, a non-alcoholic wine made by women for women, with all the taste, sophistication and deliciousness I was seeking, without the alcohol, calories, carbohydrates, or sugar…a ZERO guilt alternative I could drink anytime, anywhere,” shares Dawn Maire, Starla Co-founder and CEO. “The response to Starla has been incredibly positive; however, as we listened and learned from our customers, we realized we could do even better,” added Dawn.

“Today I am so excited to share Starla with fellow wine lovers, of all generations, in a small format and a price point that will enable everyone to add Starla to your everyday moments,” said Dawn Maire, Starla Founder.

Rolling out nationwide March 2024, Starla Premium Non-Alcoholic Wines offers their award-winning varietals in a new mini format, Starla Sips™. The Starla Sips™ delivers the same delicious non-alcoholic wine as the full-size original, but in 2-pack pairing featuring individual size glass bottles so you can enjoy a glass anytime or anywhere.

Starla Sips™ features premium non-alcoholic, California wine blended with the finest quality botanicals and aromatics. Starla California Red is a full bodied and sumptuous wine whose profile of sweet dark cherry, blackberry, bergamot, and black pepper kissed with a bouquet of lavender. Every sip and pairs well with friends, time alone, dinner for two, lunch by the pool, dark chocolate, and early mornings. Starla Sips™.

“Starla serves non-drinkers, wine lovers and everyone in between. Our non-drinking Gen Z and Millennial customers enjoy experimenting with NA options. Our wine lovers drink Starla for socializing, dining, unwinding and celebrating. As we’ve come to better understand the needs of our customers, we learned they often consume and want less than traditional 750ml bottle of wine,” shared Starla Chief Strategy officer, Debbie Novograd.

Beverage lovers everywhere have seen the recent influx of new non-alcoholic alternatives in the beer, wine, ready-to-drink, and spirits categories. Recent data shows the global non-alcoholic beverage category to be a $13Bn category with growth rates ranging from 6% - 10% annually, and over 50% of millennials and Gen Z stating they have or would try an alcohol alternative beverage. Moreover, women are responsible for 80% of NA wine sales.

“We designed Starla Sips ™ as a thoughtful extension of our beloved brand,” said Jamie Coulter, Co-Founder and Chief Creative Officer. “We started by passing on ordinary cans and opting for chic mini glass bottles. Leaning into the feminine we continue to take cues from both beauty and luxury fashion—our darling 2-pack Starla Sips™ provides the experience to share and socialize on-the-go served in adorable, lux, mini glass bottles. Our Tagline, “Sip Cute” speaks to the new, cute Starla Sips™ bottles and the desire for our customers to always look and feel their best.”

Starla Sips™ are available at Target, Target.com and Specialty Retailers nationwide.

ABOUT STARLA WINES

Award-winning and female-founded, Starla Wines is an ultra-premium line of non-alcoholic removed wines crafted especially with female wine lovers in mind. Entrepreneurs and wine enthusiasts Dawn Maire and Jaime Coulter combined their collective expertise across female marketing, CPG and luxury fashion to create Starla. With a push towards the beauty and fashion world, Starla launched in August 2021 to much acclaim. Starla offers a chic, fun and sophisticated experience that empowers you to "Live Radiantly" with less or no alcohol. While Starla's trio of varietals in 750 ml bottles including Sauvignon Blanc, Red Blend and Sparkling Rosé are available online at starlawines.com, Amazon and at select retailers. Starla Sips™ are available at Target, Target.com and specialty shops nationwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240312675416/en/