NFC Technology Driving Shift From Contactless Card to Device First Approach – ABI Research

Security, convenience and future digital wallet innovations cement the growing trend towards device first approaches.

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Thursday, April 4, 2024
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Banking, Consumer Electronics, Technology, Professional Services, Payments, Wearables, Mobile Technology, Digital Cash Management, Digital Assets, Telecommunications, Apps, Applications, Software, Mobile, Wireless, Research, NFC, Produce traceability, Smartphone, Telephone numbers in Hungary, Near-field communication, Adoption study, Mobile phone
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NFC FORUM
Summary
Key Points: 
  • Security, convenience and future digital wallet innovations cement the growing trend towards device first approaches.
  • For the first time ever, the study found that the majority of consumers prefer to use their mobile phone or wearable to pay over a contactless card.
  • “The 2024 Study highlights a significant paradigm shift in the way that people use their contactless devices,” comments Andrew Zignani, Research Director at ABI Research.
  • As familiarity and understanding of NFC continues to grow, so too does demand for additional applications and use cases for the technology.


NFC Forum has today announced the publication of its bi-annual Near Field Communication (NFC) Usage and Adoption Study. The study, conducted by ABI Research highlights the accelerating migration from physical to digital wallets, with more that 80% of those surveyed confirming that they have used a smartphone or smartwatch to make contactless payments. Security, convenience and future digital wallet innovations cement the growing trend towards device first approaches.

For the first time ever, the study found that the majority of consumers prefer to use their mobile phone or wearable to pay over a contactless card. Additionally, when compared to other payment options including contactless cards, QR Codes, and cash, consumers rated NFC contactless as the most secure, most convenient, most reliable, and easiest way to pay in-person.

The study provides a renewed understanding of consumer adoption, familiarity, and experience with NFC technology at both a global and regional level, with 55% of respondents saying they would prefer to use their smartphone or smartwatch to make a payment rather than their card. 95% of those surveyed have left their physical wallet or purse at home on at least one occasion, choosing instead to rely solely on mobile payments. 53% confirmed they do so multiple times each week.

“The 2024 Study highlights a significant paradigm shift in the way that people use their contactless devices,” comments Andrew Zignani, Research Director at ABI Research. “Daily use of mobile payment platforms is becoming increasingly common, with users citing the security, reliability and convenience of digital solutions as core driving factors. As familiarity and understanding of NFC continues to grow, so too does demand for additional applications and use cases for the technology. We are now entering an end user perception step change whereby NFC is not just considered a payments technology, but a technology that can underpin a variety of different applications and use cases, such as the ability to tap to receive additional product information, for digital car and/or house key storage, use across brand protection or tap to register a product warranty to name but a few.”

Mike McCamon, Executive Director of NFC Forum, adds: “NFC technology enables the creation of efficient, reliable, secure, environmentally-friendly, and smart solutions. And with emerging concepts such as multi-purpose tap – an evolution of NFC that allows users to complete multiple required actions in a transaction in a single tap – device makers and solution providers are being empowered to create transformative solutions across all manner of vertical industries. Access control, payments, digital identity, transport and even emerging Digital Product Passport requirements for sustainability all stand to benefit from improved usability and security thanks to NFC.”

The findings of the study will be presented in a joint public webinar by ABI Research and NFC Forum taking place Tuesday April 16th. Learn more and register to attend.

Over 2,600 respondents were surveyed across nine countries. The full version of the Contactless Market and User Trends Study is available to all NFC Forum members with an executive summary for non-members. Eager to join the discussion? Become a member of NFC Forum.

About the NFC Forum

The NFC Forum, established in 2004, is a non-profit industry association comprised of leading mobile communications, semiconductor, and consumer electronics companies. Its mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability, and educating the market about NFC technology. The NFC Forum's global member companies share skills, technical expertise and industry knowledge to develop specifications and protocols for interoperable data exchange, device-independent service delivery, and device capability. Forum’s supporting certification program and user marks enhance and promote a consistent, reliable, seamless and secure NFC user experience. To learn more about joining the Forum, visit https://nfc-forum.org/engage/join.

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