Adoption study

NFC Technology Driving Shift From Contactless Card to Device First Approach – ABI Research

Retrieved on: 
Thursday, April 4, 2024

Security, convenience and future digital wallet innovations cement the growing trend towards device first approaches.

Key Points: 
  • Security, convenience and future digital wallet innovations cement the growing trend towards device first approaches.
  • For the first time ever, the study found that the majority of consumers prefer to use their mobile phone or wearable to pay over a contactless card.
  • β€œThe 2024 Study highlights a significant paradigm shift in the way that people use their contactless devices,” comments Andrew Zignani, Research Director at ABI Research.
  • As familiarity and understanding of NFC continues to grow, so too does demand for additional applications and use cases for the technology.