CarGurus Study Reveals Shifting Consumer Preferences as Automotive Landscape Evolves and Costs Remain Elevated
For a complete picture of the buy/sell journey, the survey also considered sentiment after the transaction.
- For a complete picture of the buy/sell journey, the survey also considered sentiment after the transaction.
- Vehicle reliability and costs were more important to consumers compared to prior years.
- However, purchase rates among respondents remain low, with 8% reporting an EV purchase (up from 5% a year prior).
- The study included a survey of 3,185 past-four-month auto purchasers/sellers of new or used automobiles: n=3,012 opt-in sample and n=173 CarGurus CRM sample.