Direct marketing

Direct Agents Wins Hermes Creative Award

Retrieved on: 
Wednesday, May 2, 2018
Creative technology, Marketing, Direct marketing, BKV

NEW YORK, May 2, 2018 /PRNewswire/ -- Direct Agents, a data-driven, digital advertising agency, has won the 2018 Hermes Creative Gold Award for the work done by its creative team, Digital Content Lab .

Key Points: 
  • NEW YORK, May 2, 2018 /PRNewswire/ -- Direct Agents, a data-driven, digital advertising agency, has won the 2018 Hermes Creative Gold Award for the work done by its creative team, Digital Content Lab .
  • The Hermes Creative Award is an international competition that honors the excellence of creative professions involved in the concept, writing, and design of marketing and communications through various channels.
  • Direct Agents received the Gold Award for their innovative creative strategy for a new OTT subscription video service.
  • Direct Agents created tactical creative segmentation by brands, shows, and episodes.

Outbound Telemarketing Market, IT & Telecom, Government, Manufacturing, Healthcare, and Life Sciences; Type - Business to Business and Business to Consumer - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Retrieved on: 
Wednesday, April 25, 2018
Direct marketing, Retailing, Telemarketing

The report covers market dynamics including drivers, restraints opportunities, and trends expected to influence the global outbound telemarketing market growth during the said period.

Key Points: 
  • The report covers market dynamics including drivers, restraints opportunities, and trends expected to influence the global outbound telemarketing market growth during the said period.
  • Technologies that are playing a major role in driving the global outbound telemarketing market have also been covered in the study.
  • The outbound telemarketing market has been segmented on the basis of application and type.
  • By type, the outbound telemarketing market is classified into business to business, and business to consumer.

New Ricoh service finds and addresses billions of dollars' worth of hidden costs and operational inefficiencies

Retrieved on: 
Monday, May 7, 2018
Express mail, United States Postal Service, Mail, Postal system, Economy, Freight transport, Transport Systems, Direct marketing

"In today's business world, if you're not focusing on customer experience, you can potentially lose them.

Key Points: 
  • "In today's business world, if you're not focusing on customer experience, you can potentially lose them.
  • And returned mail is a direct indicator that you're running the risk of just that.
  • According to the United States Postal Service (USPS), every year, millions of people move without alerting the post office.
  • At a time when producing and sending mail can cost organizations several dollars apiece, uncovering unnecessary costs is a must.

Patrick Donahoe, Former U.S. Postmaster General, to join SG360° Board of Directors

Retrieved on: 
Monday, May 7, 2018
Marketing, Microeconomics, Market economics), Patrick R. Donahoe, Donahoe, Direct marketing, Direct market

WHEELING, Ill., May 7, 2018 /PRNewswire/ --SG360, an industry-leading print and direct marketing solutions provider, today announced the appointment of Patrick R. Donahoe, former Chief Executive Officer and Postmaster General of the United States, to its Board of Directors.

Key Points: 
  • WHEELING, Ill., May 7, 2018 /PRNewswire/ --SG360, an industry-leading print and direct marketing solutions provider, today announced the appointment of Patrick R. Donahoe, former Chief Executive Officer and Postmaster General of the United States, to its Board of Directors.
  • "We are excited to have Pat's experience on the Board as we bring new postal optimization strategies and benefits to our customers."
  • "This is a unique time for direct marketing and print communications, and SG360 has proven to be a true innovator," said Donahoe.
  • I look forward to working with Mary Lee and the Board to deliver new solutions to the market."

Inkit Integrates its Direct Mail Automation Platform with Sailthru

Retrieved on: 
Wednesday, April 4, 2018
Marketing, E-commerce, Omnichannel, Direct marketing, Touchpoint, Advertising mail

Strategic partnership enhances omnichannel marketing abilities by leveraging companies’ focus on delivering direct mail automation

Key Points: 
  • Inkit, the dominant direct mail automation platform, today announced its partnership with Sailthru, the leading cross-channel experience management platform for the worlds top retail and media companies.
  • Inkits integration with Sailthru makes including direct mail as a touchpoint within individualized, omnichannel marketing campaigns simpler, faster and more effective.
  • Through this integration, marketers will be able to test and deploy direct mail to specific individuals based on any previous or predicted behavior.
  • Using the direct mail automation webhook, NatureBox cultivated new customers and retained existing ones without additional resource expenditure.

IWCO Direct Adds Advertising Agency Veteran Tedd Aurelius as Vice President of Sales

Retrieved on: 
Wednesday, March 28, 2018
Marketing, Business economics, Market economics), Direct marketing, Advertising mail

Tedd Aurelius has joined IWCO Direct as vice president of sales, where he will help lead IWCO Direct in creating new and expanded client engagements.

Key Points: 
  • IWCO Direct, a leading provider of data-driven direct marketing solutions, today named Tedd Aurelius as vice president of sales.
  • His past work has centered on establishing distribution channels, creating marketing and advertising communications, and building customer relationship management processes.
  • Aurelius expertise will help IWCO Direct attract new clients, strengthen existing relationships, and drive greater awareness and use of IWCO Directs sophisticated suite of data-driven direct marketing and direct mail services.
  • Stay current on direct marketing trends, industry news, postal regulations and more by subscribing to IWCO Directs SpeakingDIRECT blog.