The Coca-Cola Company and Microsoft announce five-year strategic partnership to accelerate cloud and generative AI initiatives
As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
- As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
- The collaboration underscores Coca-Cola's ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola's globally preferred and strategic cloud and AI platform.
- Through the partnership, the companies will jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions.
- "Our partnership with Microsoft has grown exponentially, from the $250 million agreement we initially announced in 2020 to $1.1 billion today."